Content Standard

DECEMBER 23, 2014

Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 Moreover, brands claim that online video marketing is effective. Seventy percent of marketers say video converts better than any other medium, as the Content Standard previously reported. million YouTube views.

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Rebecca Lieb, Ph.D. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. Razor subscription service Dollar Shave Club began its startup venture with a risky company launch video titled “Our Blades Are F ing Great.” Bring the Edge, Fans Will Follow.

Brand Identity 61

Brand Identity Branding Storytelling Work Management 61

Marketing Craftmanship

APRIL 8, 2016

Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. To gain a better understanding of the concept, watch this 18-minute TED Talks video ( Start With Why ) by Simon Sinek.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

The Effective Marketer

JULY 12, 2009

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. If you know of other resources, please share!

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Marketing Insider Group

OCTOBER 21, 2015

This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Carla Johnson - Keynote Speaker, Storyteller, and Author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Integrated B2B

OCTOBER 19, 2012

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012.

Marketing & Strategy 40

Marketing & Strategy B2B Storytelling Paid Search Agency 40

Content Standard

JUNE 20, 2016

Moving toward the middle, we begin to see efforts that balance out on touch and cost; perhaps a brand releases demo videos, gives users access to an interactive 3-D model, or builds an online gaming experience to help users involve themselves in the experience. But finally, we reach the far end of high cost for high touch.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Paid Search Agency Merchandising 45

Hubspot

MARCH 6, 2014

Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. If your nonprofit has ever thought about creating a technology solution, this is the video to watch. Ken Allocca: Why Videos Go Viral. “We don''t just enjoy video, we participate in it,” says Allocca.

Social Media 28

Social Media Media Viral Marketing Marketing & Strategy 28

Dahle Communication

JANUARY 5, 2010

Presentations to watch: xBlog: Did You Know 4.0 - I put this post in the top ten because of how good the video from xBlog is. Macworld 2009 Keynote - Minus Steve Jobs - All of us know how good of a public speaker Steve Jobs is. Its a great presentation that has given me some inspiration and has also gotten me to think about the world.

Storytelling 44

Storytelling Facebook Twitter Tagging 44

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. From Beyoncé music videos to the next iteration of the McDonald's menu , the almighty leafy green has seemingly infiltrated all corners of society. The Will it Blend? Notice a trend developing here?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Hubspot

DECEMBER 17, 2014

Taking it behind the scenes in the video below, Kevin Krone, VP and Chief Marketing Officer, explains what Southwest’s “heart” is and why they’ve incorporated their heart symbol in the design of their planes and in everything they do as a brand. Everyone with a dog can probably relate to this BuzzFeedVideo video: They make mistakes.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Bannerflow

MARCH 4, 2021

It was one of the earliest iterations of a viral video. It changed everything for video game trailers and advertising. As storytelling in an ad campaign goes, it’s one of the finest examples. Instead of trying to compete with Microsoft’s big budget productions and lavish thrills, Sony took a new tack in 2009.

Advertisements 97

Advertisements Advertising Campaigns Best Practices 97

Hubspot

SEPTEMBER 7, 2013

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. This can be done with words over an image, or a short video. The 2013 report was no exception. Whatever you do, keep it to-the-point and easily digestible.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Look at me! Look at my thing! I thought this was gonna be the thing. I made some mistakes."

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Biznology

SEPTEMBER 13, 2021

From self-made training videos to employee-generated documents on best practices, smartphones have equipped employees with new tools that place unprecedented power to communicate in their hands. That, in turn, will free communicators to spend their energies on more strategic endeavors, like that nuanced storytelling.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 106

Content Marketing Storytelling Content Paid Search Agency 106

Convince & Convert

SEPTEMBER 21, 2010

If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. link] Production Video Services Well, I must say…I found this blog post via Twitter. link] Weekly Links: August 23, 2009 | UpYourSocial [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

LeanData

FEBRUARY 22, 2016

What changed everything, he said, was when SportVU tracking technology started being used in 2009. Suddenly there were thousands of data points that had never existed before,” added Lee, who now is the CEO of Keemotion Technology, a sports HD video company. How Storytelling Makes Data More Powerful.

Marketing Attribution 76

Marketing Attribution Analytics Statistics Storytelling 76

LeanData

FEBRUARY 22, 2016

What changed everything, he said, was when SportVU tracking technology started being used in 2009. Suddenly there were thousands of data points that had never existed before,” added Lee, who now is the CEO of Keemotion Technology, a sports HD video company. How Storytelling Makes Data More Powerful.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

What changed everything, he said, was when SportVU tracking technology started being used in 2009. Suddenly there were thousands of data points that had never existed before,” added Lee, who now is the CEO of Keemotion Technology, a sports HD video company. How Storytelling Makes Data More Powerful.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

What changed everything, he said, was when SportVU tracking technology started being used in 2009. Suddenly there were thousands of data points that had never existed before,” added Lee, who now is the CEO of Keemotion Technology, a sports HD video company. How Storytelling Makes Data More Powerful.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Take a look at this interesting video treatment of words playfully telling a serious story. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

APRIL 25, 2018

I recently launched my company's new podcast/video series: The Empowered Marketer. More and more B2B marketers and companies are creating authentic videos on platforms like LinkedIn that show a more raw side than the packaged content of prior years. What's something you've recently accomplished at work that you're proud of? .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I recently launched my company’s new podcast/video series: The Empowered Marketer. More and more B2B marketers and companies are creating authentic videos on platforms like LinkedIn that show a more raw side than the packaged content of prior years. Much of B2B demand generation is all about content.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

OCTOBER 14, 2019

Full-screen background videos that send chills down your spine. It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete. Long-Form Video Content.

Marketing & Strategy 109

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 109

Online Marketing Institute

NOVEMBER 1, 2010

by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Single Grain

MAY 4, 2022

Check out this short video from Single Grain founder Eric Siu on SEO tactics that still work today: 2) WebFX. Coalition Technologies was founded in 2009 and since then have helped over 300 clients worldwide generate organic traffic and leads using effective search engine optimization strategies. Contact Details: (813) 492-4080.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Marketing Insider Group

FEBRUARY 13, 2024

To this day, the project still stands as a clear example of storytelling’s power , not just in theory, but in action. It’s a lesson in the tangible value of storytelling over the usual hard sell tactics. Because remember, storytelling continues to be a pivotal force, transforming how we connect, engage, and, yes, sell.

Storytelling 227

Storytelling Lead Scoring Lead Ranking Examples 227

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. Their creative team can produce engaging content like infographics, ebooks, videos, white papers, etc. Not to mention, their team can curate the best blog posts, web content, ebooks, videos & more. 1) Column Five.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92