Convert

SEPTEMBER 9, 2022

I like to think I’ve been optimizing for my entire life – but if we’re talking strictly about the digital domain, I’d say since 2009, or 13 years. Well, all data is biased – as is all storytelling. How many years have you been optimizing? What’s the one resource you recommend to aspiring testers & optimizers?

Peer-to-peer 52

Peer-to-peer Stats Domain Budget Programs 52

SmartBug Media

APRIL 12, 2019

One of my favorite blogs from Challenger outlines “ Why Salespeople Need to Be Storytellers ” to help sales professionals understand the importance of storytelling and learn how to tell a story. Anthony Iannarino , who has been a speaker, author, and thought leader in the industry since 2009. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Marketing Insider Group

JUNE 13, 2013

I joined Twitter in 2009. Effective social media starts with a solid foundation and mindset of customer-centric storytelling. And so in 2004, I joined up and started connecting with those I had worked with in the past. I gave no thought to having any kind of “strategy” for Linkedin. That was 9 years ago!

Social Media 100

Social Media Effectiveness Media Content 100

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Valasys

AUGUST 21, 2019

Hailing from a background of journalism & well-known as a content strategist & storyteller in the IT industry, Denise believes in tapping industry-specific knowledge & using an interrogative approach to content ideation & creation.

Intent 40

Intent B2B Marketing B2B Product 40

Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. The company’s use of bold, no-nonsense brand storytelling resonates with audiences—and has been the inspiration of numerous direct-to-consumer subscription services.

Brand Identity 62

Brand Identity Branding Storytelling Work Management 62

The Effective Marketer

JULY 12, 2009

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0 United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Marketing Craftmanship

APRIL 8, 2016

Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. There’s a reason why it’s been viewed more than 26 million times since 2009. Tell them exactly what you’re thinking.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

SWZD

OCTOBER 14, 2019

She said the common thread through all the roles she has held in her career is communication: “Its all about communication, whether you are communicating numbers or you are storytelling about your brand.”. Managing Lead Flow.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

ClearVoice

MARCH 12, 2021

After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. They also had a lot more to say outside of the political arena. You know who's living their best semi-retired teamlancing life?

Work Management 105

Work Management Merchandising Consulting Creativity 105

B2B Marketing Traction

JULY 2, 2014

Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. Tell a Story to increase Engagement and Readership. Do you need help writing the perfect blog posts?

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Carla Johnson - Keynote Speaker, Storyteller, and Author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Further, the core ingredients of social media success : storytelling, humanization, kinship, and purchase intent are not B2B or B2C items.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Vidyard

JULY 4, 2019

WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Content Standard

DECEMBER 23, 2014

Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009. Smart video storytelling earns eyeballs. A strong content marketing strategy can help brands create moving stories that connect with viewers.

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

Vidyard

JANUARY 15, 2020

Interviews make for great storytelling. It’s from 2009, but her advice still rings true. They offer an unscripted personal take or knowledge from an expert. There’s a reason why journalism relies on interviews so heavily, and that’s the truth. Would you rather hear about the moon landing from a historian, or Neil Armstrong himself?

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

JULY 9, 2019

WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Vidyard

FEBRUARY 10, 2021

Interviews make for great storytelling. It’s from 2009, but her advice still rings true. They offer an unscripted personal take or knowledge from an expert. There’s a reason why journalism relies on interviews so heavily, and that’s the truth. Would you rather hear about the moon landing from a historian, or Neil Armstrong himself?

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. According to PQ Media’s report, the US has the largest content marketing market share with $12.11B in 2014 revenues. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Integrated B2B

OCTOBER 19, 2012

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012.

Marketing & Strategy 40

Marketing & Strategy B2B Storytelling Paid Search Agency 40

Content Standard

JUNE 20, 2016

In the middle of the scale, we might look at IKEA, who has been using a store app since 2009 that allows users to navigate store layouts, scan items, and look at sample room arrangements all while wandering one of their stores.

Marketing Strategy 46

Marketing Strategy Marketing & Strategy Paid Search Agency Sample 46

Litmus

MARCH 31, 2020

As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since. What I love about email: As someone who’s only entered the email world recently, I am amazed by its passionate community of creatives who value succinct and compelling digital storytelling.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Budget Programs 81

Integrated B2B

MAY 8, 2015

1, January–February 2009, pp. Stories about innovation, or “innovation narratives”, have a unique role to play in triggering creative ideas and helping move them towards commercialisation – according to Bartel and Garud (Bartel, C.A. & & Garud, R.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

Dahle Communication

JANUARY 5, 2010

Macworld 2009 Keynote - Minus Steve Jobs - All of us know how good of a public speaker Steve Jobs is. Sadly, a lot of people apparently need to learn slang, because this issue is still around. Besides, this has quite possibly the funniest clip from The Daily Show ever!

Storytelling 44

Storytelling Facebook Twitter Tagging 44

Hubspot

MARCH 6, 2014

Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. Video storytelling is a growing format for nonprofit messaging, so we want to understand what enables a video to go viral. Have a listen. Seth Godin: The Tribes We Lead. Ken Allocca: Why Videos Go Viral.

Social Media 28

Social Media Media Viral Marketing Marketing & Strategy 28

Hubspot

MAY 29, 2015

Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. However, somewhere between 2009-2010 the genre began to lose steam.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

DECEMBER 17, 2014

Perhaps one of the most prominent buzzwords of recent years, storytelling is still a fundamental piece of the human experience puzzle. I absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. They have a story.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Hubspot

SEPTEMBER 7, 2013

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Look at me! Look at my thing! I thought this was gonna be the thing. I made some mistakes."

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Bannerflow

MARCH 4, 2021

As storytelling in an ad campaign goes, it’s one of the finest examples. Instead of trying to compete with Microsoft’s big budget productions and lavish thrills, Sony took a new tack in 2009. This response is born out of storytelling. The buzz it generated was so big that every media outlet wanted to cover it. Kevin Butler.

Advertisements 97

Advertisements Advertising Campaigns Best Practices 97

Biznology

SEPTEMBER 13, 2021

While it may take a while for AI to replace the nuanced work of storytelling away from the communicator, it most certainly will play a more immediate role in giving communicators a bit of a head start in redefining how they prepare earnings releases. AI already is running in full gear with functions such as HR and recruiting.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Martech

JULY 11, 2022

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 Get the data to guide your storytelling. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. Now it’s your turn to offer solutions for said conflict.

Marketing Attribution 95

Marketing Attribution Work Management Marketing Management Comparison 95

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 108

Content Marketing Storytelling Content Paid Search Agency 108

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] link] Green marketing – social media strategy and storytelling | ParkHowell.com [.] You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 26, 2010

Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

ClearVoice

MAY 14, 2019

Tom Mangan , who lives with his wife in Winston-Salem, NC , left the newspaper industry in summer 2009 after a decade at the San Jose Mercury News. Develop the expected “standard” digital writing skills like SEO knowledge , storytelling skills and content engagement understanding. Transitioning can be easier than you think.

CMS Development 94

CMS Development Ad Building Business Industry CMS 94