Remove 2009 Remove Linkedin Remove Personalization Remove Web 2.0

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To Tweet.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. Personalize who the email is coming from.

Trending Sources

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

How do you avoid the same mistakes you see people committing all the time when delivering web presentations? All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by Dave Fleet In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0

The Networker's Dream

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how?

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? REVEAL Adding a personal experience helps to humanize your content.

The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. Facebook can even get a person killed. So what's a person to do? Tags: Web 2.0

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WordPress Plugins for Marketers

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Social Media Ostriches

WebMarketCentral

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our Tags: Web 2.0

Social Media - Expertise Without Experience?

WebMarketCentral

The article goes on to state, "Clearly, there is a disconnect between personal exposure and professional ability that is unique to social media. I was recently part of a LinkedIn discussion about what constitutes social media expertise. Tags: Web 2.0

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effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “ The Little Gold Book of Yes! ”, by Jeffrey Gitomer (see link in my ‘books’ page).

if you're gonna copy, make it right

The Effective Marketer

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. You can follow any responses to this entry through the RSS 2.0

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free stuff that sells. maybe.

The Effective Marketer

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 7: run productive meetings

The Effective Marketer

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) You can follow any responses to this entry through the RSS 2.0

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. There are several free online courses and resources on the web you can use to learn more about it.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? It drives you professionally, personally and algorithmically. Tags: Web 2.0

inbound marketing training for free

The Effective Marketer

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. You can follow any responses to this entry through the RSS 2.0 There are several free online courses and resources on the web you can use to learn more about it.

get hired in marketing

The Effective Marketer

Another person is now sitting on that same chair, trying to do his best, just like you did. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It's Personal What these CEOs and other executives also need to appreciate is the importance of their personal brand.

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

I have always found him an engaging, insightful, and a personal inspiration to many. So how very appropriate is it that he is the passionate host of the upcoming Sales 2.0 Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010."

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

I have always found him an engaging, insightful, and a personal inspiration to many. So how very appropriate is it that he is the passionate host of the upcoming Sales 2.0 Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010."

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view.

how good a boss are you really?

The Effective Marketer

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank FeedBurner 522 3,581,957 +42.3%

getting stuff done with ms outlook

The Effective Marketer

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc. You can follow any responses to this entry through the RSS 2.0

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only one thing matters in online surveys - wiifm

The Effective Marketer

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0

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what is an effective marketer?

The Effective Marketer

Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people. This entry was posted on Sunday, January 4th, 2009 at 1:45 am and is filed under Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Looking for a little marketing wisdom?

B2B Lead Generation Blog

The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 Marketers are personalizing messages more than ever, segmenting their lists to create the most focused targets possible, and are testing to the hilt. Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs.

better time management with smart calendars

The Effective Marketer

In order to give other people access to your calendar in outlook, do the following (Outlook 2003 and 2007): Go to “tools – options” Click on “Calendar Options” Click on “Resource Scheduling” Click on “Set Permissions” Click on the “Permissions” tab Click on the “Add” button, the contacts list will open up Select the person you’d like to add to your permissions list and select from the drop down list of ‘Permission Level’ the type of role that user will have.

Associations Social Media Opportunity

Aggregage

When I visited this morning, I saw that they also had a LinkedIn group, so I joined that as well. The second person who’s profile I looked at was Deirdre Reid. This is felt elsewhere How to Become Your Association’s Social Media Champion : We often hear, and it was recently affirmed in the Angerosa Research Foundation’s Web 2.0: Three Social Media Questions Associations Should Consider in 2009.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. You can follow any responses to this entry through the RSS 2.0

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Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Inbound Marketing Internet Marketing Marketing Strategy Social Media/Web 2.0

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Inbound Marketing Internet Marketing Marketing Strategy Social Media/Web 2.0

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D.,