Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To Tweet.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep.

Trending Sources

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. How Can Your Sales Team Dominate LinkedIn for Your Industry? Tweet.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

PR 12

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.), Tags: Web 2.0 Social media, and discussions of its value for PR and marketing, have become ubiquitous.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Tweet.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

We would like you to make a blog post about our Affiliate Program and Web Directory. In return, we will offer you either 5,000 free header banner impressions at ——— or we can give you a free listing at ——— Web Directory for one year. Drainedge Link Tank » Links From Around the Web says: August 30, 2007 at 11:18 am [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Tags: Web 2.0

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 Lead Generation Social Media Thought Leadership B2B marketing Epiphany Stage Passive Profiling social media strategy Web 2.0

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn. Tags: Web 2.0

PR 1

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

What makes this different from the adoption of the Web or CRM is that Social Media is changing so much more than those technologies ever did. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. IT was already on the scene with Web 2.0

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads.

Social Media makes for Better Interviews

Buzz Marketing for Technology

What are they contributing on Twitter, Facebook, and LinkedIn. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”.

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. You can follow any responses to this entry through the RSS 2.0

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

RSS 2

The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time.

RSS 2

are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

RSS 2

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Using Web 2.0 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Tags: Web 2.0 Is Big Brother watching you?

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

This entry was posted on Sunday, January 18th, 2009 at 9:31 pm and is filed under Communication , Decision Making , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

This entry was posted on Saturday, January 17th, 2009 at 3:26 pm and is filed under Communication , Marketing Management , Teamwork. You can follow any responses to this entry through the RSS 2.0

RSS 2

marketing action plans

The Effective Marketer

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. You can follow any responses to this entry through the RSS 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. Tags: Web 2.0

Social Media Ostriches

WebMarketCentral

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our Tags: Web 2.0

tools of the trade: webinars and online presentations

The Effective Marketer

This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Social Media - Expertise Without Experience?

WebMarketCentral

I was recently part of a LinkedIn discussion about what constitutes social media expertise. Tags: Web 2.0 In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise.

PR 1

The social media revolution is over

Wondering Out Loud

Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Others have slipped below the surface and been assigned to the Web 2.0 We went from needing a website to participate to needing only access to the web. LinkedIn Blogging Facebook YouTube Utterli MySpace Tags: Communications Public Relations Social Media B2B Twitter Marketing Web 2.0

The 4 C's of Social Media

WebMarketCentral

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Tags: Web 2.0

how to use social media - lessons from ama digital conference

The Effective Marketer

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. You can follow any responses to this entry through the RSS 2.0

if you're gonna copy, make it right

The Effective Marketer

This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

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