Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. David Szetela recommends experimenting with using symbols in your ads to increase CTRs, though commenters call him out on the practice. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter. Tweet This!

Adwords 100

Adwords Tips PPC Tactics 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JULY 6, 2010

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Given the dominance of Facebook on the social media landscape, it’s not surprising that this most is among the four most-read pieces on this blog. Now on the next 100 posts!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. Note: this post was originally published on the WebMarketCentral blog in August 2009. “On average, nurtured leads produce a 20 percent increase in sales opportunities versus nonnurtured leads.&# ( DemandGen Report ). Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 14, 2010

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Note: this post was originally published on the WebMarketCentral blog in November 2009. This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. .&# Go ahead, works for anything. 6 free online PR tactics that deliver by iMedia Connection. 35% had followers numbering over 1000.&#. Related Post.

PR 100

PR Tools Tips Blogger 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Did some good research about click bank and will look more into #77, very interesting.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Comments Digg This. New Top-Level Domains Expected in 2009. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 18, 2010

Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This! Subscribe to the comments for this post?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 10, 2010

George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes. the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). by HuoMah SEO Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JANUARY 10, 2010

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses. An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 26, 2010

The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. Axel Kuhn and Eric Goldman ( @gossamar ). Share this on Bebo. Share this on del.icio.us.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

FEBRUARY 21, 2011

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Great stuff in the world of B2B Marketing for March 2010. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

MARCH 31, 2010

Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Predicting the Present with Google Trends by Google Research Blog.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 10, 2011

How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Best Facebook Marketing Tips and Guides of 2009. Related Posts.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Photo Credit: batmoo.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40