Fire your Director of Social Media!

Buzz Marketing for Technology

Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Trending Sources

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Digg this!

SEM 24

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. Digg this!

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Digg this!

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Digg this! A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

Digg this! It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits.

CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

Digg this! I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency.

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Digg this! Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”.

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

The Tipping Point and your Contact Center

Buzz Marketing for Technology

Digg this! Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain ….

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0

Spray and Pray Marketing 2.0

Buzz Marketing for Technology

So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it. No matter how you look at things these days marketers are becoming more like publishers than ever before.

Best Marketing Strategy Insights of 2009

Webbiquity

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. Digg this! What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010?

Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter. World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter

Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter. World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter

Best WordPress Tips and Tools of 2009

Webbiquity

Digg this! Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Find the answers to these questions and more here in the best posts and articles about WordPress from last year. Must See SEO Guide for All WordPress Bloggers by wpbeginner.

SEO 2

Best of 2009: SEO Tips, Part 1

Webbiquity

Digg this! Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year.

Best Email Marketing Strategies and Tactics of 2009

Webbiquity

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Digg this!

Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Maybe not everything , but Matt Peterson here reviews the results of a panel discussion on SEO Ranking Factors in 2009 from the SMX Advanced 2009 event, with commentary on what works now for SEO-as opposed to what used to work-from experts like Rand Fishkin, Marty Weintraub and Danny Sullivan. SEO Ranking Factors for 2009 by WebProNews. Digg this!

Best Social Media Stats and Market Research of 2009

Webbiquity

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% For companies, email newsletters still rate as the tactic offering the highest tangible improvement (67%) but a whopping 44% – almost double the percentage from 2009 – have discovered that social networks helped increase their online customer engagement. in 2009 to 11.3% Digg this!

Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Digg this! How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid?

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Digg this! There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? You may think of multitasking as easy or difficult—but is it unethical?

Best Web Analytics Tools and Tips of 2009

Webbiquity

Digg this! There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet).

Best Web and Landing Page Design Tips of 2009

Webbiquity

Digg this! Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Digg this! While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Does PPC advertising help with branding? How can you use demographic and geographic targeting to improve results?

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Digg this! Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Digg this! Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land.

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Digg this! How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Best Cool Web Tools of 2009, Part 1

Webbiquity

Digg this! Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You’ll find tools for all of those tasks and others in this collection of more of the best cool online tools. SlideSix.

Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

Digg this! What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

SEO for Product Pages

WebMarketCentral

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?