Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

A wake up call for market research agencies

The B2B Research Blog

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). Not once has ‘research’ been mentioned.

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Trending Sources

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

Whether you need strategic guidance, comprehensive research or sophisticated budget management tools, TriComB2B has the resources and experience to function as a true partner that effectively complements your internal marketing resources or manages your marketing programs turnkey. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America. last year (2009).

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

American Business Media - Research & Marketing

delicious b2bmarketing

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline

B2B Lead Generation Blog

Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline. In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

As some of you know, Green Leads also has a research arm where we conduct market research for clients. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings.

B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Virtually every b2b buying decision involves some level of research on the web.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use?

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Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue. B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Recent research sponsored by Google and Forbes found that on average 27.6 This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Research Says "Bullies" Dictate Most Buying Decisions

B2B Marketing Directions

New research says the conventional wisdom may be wrong. Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Aberdeen’s research stated that only 16% of the total leads from the companies they studied are deemed as "sales opportunities" that will actually close. Are any of you out there new fathers? How about new parents?

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars.

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Why marketers must become the new publishers

Chris Koch

Research the reader. If you don’t have the money to do research, consider adding a review button or comment feature to content. One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof).

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Though I’m supposed to be an objective researcher, I have to admit bias here. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Tags: Blogging Marketing Strategy Social Media Thought Leadership B2B marketing Customer Research Epiphany Stage ITSMA ITSMA Research Marketing ROI online community social media policy social media strategy

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

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Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

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Do Psychographics work in B2B Marketing & Sales?

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skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value?

Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. B2B purchases are not "impulse buys" B2B prospects carry out more research, ask more questions, and examine more competitior products. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 7 Social Media Predictions for 2009 by Search Engine Watch.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

I’ve just started my own blog on worpress and I was researching on different ways to get it started with a bang. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Market Research Findings from Around the Web. in 2009 to 11.3%

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Even when some research indicates that ~40% Twitter traffic is “pointless babble&# ( Pear Analytics study ), the potential audience/traffic is large, indeed. Studies and Research.

Want to launch a new product or service faster? Do some research.

Chris Koch

By good data I mean taking a comprehensive research approach during the “why” stage. When we’re thinking about new offerings, we need to consider all the pieces of the business that will be affected by the decision—from customers, to operations, to strategy, to profitability—and factor them into the research. Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts.

Want to launch a new product or service faster? Do some research.

Chris Koch

By good data I mean taking a comprehensive research approach during the “why” stage. When we’re thinking about new offerings, we need to consider all the pieces of the business that will be affected by the decision—from customers, to operations, to strategy, to profitability—and factor them into the research. Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Research. As independent third-parties, trade publishers are in a unique position to conduct industry research. Last week I asked the question: will content marketing kill trade publications ?

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

It suggests that Twitter reach calculations should be in the 10-12%: of a follower list; CTR 1-4% I can’t vouch for the research or conclusions, but it’s a starting point.

B2B 4

Influencers: the key to content marketing

Biznology

Based on my research, what they wrote about was also highly relevant to clients and prospects. Steve has been blogging and tweeting about his brand successfully since 2009.

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Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source. Do you trust the statistics you use when you are making marketing decisions?

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source. Do you trust the statistics you use when you are making marketing decisions?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (

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