KoMarketing Associates

JANUARY 30, 2018

Here at KoMarketing, we write blog posts related to all areas of B2B digital marketing, as well as cover the latest studies and research in our industry-specific news. If that’s the case, I love Digg Reader because it is free and easy to use, but some colleagues prefer Feedly , which is very intuitive.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. The fact that the number of social networkers (read: Facebook) is almost as large as the number of blog readers and video watchers (59% to 68%) is the most striking finding in this research.

Social Media 151

Social Media Facebook Forrester Media 151

Sprout Social

JULY 21, 2022

Examples: Pocket (pictured above), Digg, Pinterest and Mix. Collecting customer research and insights. It’s also a great place to create a content bucket than you can repurpose across your social media channels. How brands can use social curation and bookmarking sites: Create a content bucket that your team can use on social.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix. But these are only a component of our research process and dont necessarily reflect the views of the company.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. Please vote: What has been your experience using the Web to promote your business? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Content Marketing Digg Business 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100

seo.co

FEBRUARY 15, 2022

This provides an easy way for you come up with a list of subtopics that you can feature in the coming days without the trouble of having to do much research on them. Social sharing and bookmarking sites, like StumbleUpon, Digg, and Reddit, are all valuable places to post your content. Magnetic topics. Use Social Bookmarking Sites.

Paid Content 117

Paid Content Traffic RSS Blogger 117

KoMarketing Associates

OCTOBER 18, 2007

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. That means both an understanding of the audiences involved and in networking with like-minded individuals. Your network is really what you make of it.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. We’re good at educating our readers. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Tips Content 100

Webbiquity

DECEMBER 28, 2010

Most still focus on the same basic areas: • Keyword research. • To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Links (external and internal).

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MARCH 15, 2010

This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. This lack of experience can lead to several common, but avoidable mistakes. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Writing on the Web

MARCH 21, 2011

Here are the choices: Online Surveys & Market Research. What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.

Digg 100

Digg Blogger Opinions Buzz 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Share this on Bebo. Share this on Facebook.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

JANUARY 18, 2011

Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. While he could come across as Mr. Big Ego (his accomplishments are many), he does not.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Tell your stories to make a point and deliver a lesson with true value.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

FEBRUARY 11, 2011

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging.

Copywriting 100

Copywriting Tips Digg Copyright 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. Don't dismiss research for gut. You want. |

Curation 100

Curation Activities Media B2B Thought Leadership 100

Writing on the Web

OCTOBER 11, 2010

Ordinary people, including the researchers who direct this project, are found to harbor negative associations in relation to various social groups (i.e., implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases. People are often unaware of their biases.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Blogger 100

Blogger Tips Digg Traffic 100

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. These are the ways social media is different. But in other ways, it’s largely the same. Market Size.

Social Media 119

Social Media Media Digg Opt-in 119

Writing on the Web

JUNE 27, 2011

I started skipping the long research on a topic and reading up on its history. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Or maybe I got smart. I just started making a list of main points and then writing out a couple of sentences on each item.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

DECEMBER 13, 2010

This time, my third speech, I spent a few hours preparing the research and making notes, and zero time practicing the delivery. Case in point: Yesterday I spoke to 200 people at our local Lake Chapala Society about The Aging Brain. Last year when I did my first presentation there, I spent weeks preparing and practicing. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

KoMarketing Associates

JANUARY 22, 2015

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Editorial Calendar Templates in Google Docs. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

NOVEMBER 29, 2010

The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. We’ve often heard the brain can only hold seven things in mind. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. You can still re-tweet it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Webbiquity

FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. Also, it’s available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Writing on the Web

MAY 18, 2011

You will learn: How to do the critical keyword research you need BEFORE you start shooting. How to properly fill out your video titles and descriptions for maximum search engine placement. How to find subscribers and friends for your channel. Register here: YouTube Secrets Webinar. Blog this on Blogger. Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

You will learn: How to do the critical keyword research you need BEFORE you start shooting. Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce. Register here to reserve your seat and receive the access link: [link]. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 24, 2010

Neurosense.co.uk / This brain scanning company teamed up to do research for Martin Lindstrom’s book Buyology- Truth and Lies about Why We Buy, an excellent read. They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Email this to a friend? Subscribe to the comments for this post?

Digg 100

Digg Buzz Content Lead Nurturing 100

Writing on the Web

OCTOBER 19, 2010

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Does it cause an emotional reaction?

Buy 100

Buy Digg Buzz Blogger 100