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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. online chat and - telemarketing support through the CRM component.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. The solution? Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

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Cirque du Soleil spotlights its digital strategy

Martech

. “I’m in charge of all that relates to digital, so basically I oversee everything in regard to CRM, web development, our martech project management office, as well as everything in regard to customer data.” “I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.”

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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NetWise Integrates With LiveRamp Data Source

Valasys

Businesses often have stale contact in their CRM or data repositories. NetWise was founded in the year 2009. They specialize in providing in enterprise-grade IT infrastructure services, which include mission-critical server colocation & contriving the rack space solutions, alongside best-in-class connectivity services.

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7 Sales Enablement Blogs You Should Follow Now

SmartBug Media

One of the most robust CRM tools in existence is the Salesforce CRM. A few years ago, I read this blog post and it still holds true today: “ 7 Signs You Need a Sales Enablement Solution.” Anthony Iannarino , who has been a speaker, author, and thought leader in the industry since 2009. Salesforce. The Sales Blog.