The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web. Yet, only 44% of small businesses even have a website.” (!)

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] My colleague Jeremiah Owyang’s take on the report here at Web Strategist. [.] I think *everyone* can get to conversion on the web. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JANUARY 19, 2006

Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic. Understand the significance of your Web site. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Content Standard

OCTOBER 27, 2015

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. PPC jobs make up less than 0.05

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. PPC jobs make up less than 0.05

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. This Knowledge Bank focused on how to use customer insight and sophisticated data analytics techniques to revolutionise your business, and make your database a highly effective marketing weapon.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Vidyard

JANUARY 14, 2015

“I’m proud to say that we’ve built the Video Marketing Platform category and the best tools for businesses to generate more revenue through the strategic use of online video,” said Michael Litt, Co-Founder and CEO of Vidyard. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

I’m proud to say that we’ve built the Video Marketing Platform category and the best tools for businesses to generate more revenue through the strategic use of online video,” said Michael Litt, Co-Founder and CEO of Vidyard. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Web Ink Now: Shorten the Complex Sales Cycle with Web Content. Web Ink Now: Shorten the Complex Sales Cycle with Web Content. Okay, lets get going.”

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Just the facts.Enjoy!

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. VisitorTrack was the first entrant, and is the leading application in the B2B web Visitor tracking space.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services. Powered by Wordpress.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

AUGUST 31, 2011

There are tens of thousands of blogs on the web. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Triberr has several dozen categories from Business to Entrepreneurship to Web Development. He is Google AdWords and Google Analytics certified.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Online Marketing Institute

JUNE 18, 2009

This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. While you will put in more work at first, and an active B2B online community will require somewhat less effort over time, don’t expect to just sit back and watch as your community grows astronomically.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Contently

MAY 11, 2016

“Insurance is not a high-interest category for someone aged 18 to 35. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In He did that every day for 100 days. “If

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. On average, companies “with 51-100 web pages generate 48% more traffic than companies with 1-50 pages.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. One question for you though — are these categories mutually exclusive? What do you think?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Optimize your blog for SEO (Search Engine Optimization) 28.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Quality quant-ing.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. The book also delves into the rise of digital advertising, marketing analytics, retargeting, and social media ads. Web Analytics 2.0:

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Hubspot

OCTOBER 27, 2020

To help you find them, I've put together a huge list of credible SEO resources in every category. He also shares several links from around the web worth reading. Following that, he recommends four to five posts from around the web worth your time. Google Analytics Academy. Advanced Google Analytics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. How does that play into your influencer measurement or is that another category? million followers on Twitter? population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. To be entertained? I think not. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. and release notes on the company Web site show a steady stream of enhancements. Of course, they do require identifying individuals across channels, so that, say, behavior during Web visits is linked to behavior at a call center.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth Hacking is a popular buzzword, but does anyone really know what it means? Experiment Plan.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Customer Experience Matrix

JULY 28, 2009

There is certainly some overlap: “execution” in marketing automation typically includes nearly all the demand generation functions except for landing pages and Web content management. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40