B2B Marketing Directions

FEBRUARY 26, 2023

Given the importance of technology/data science and behavioral science for marketing, I'll be providing a reading list of the books I've found most useful for learning about these topics. I'll cover books relating to technology and data science in a future post. Here are my essential must-reads.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Salesforce Marketing Cloud

MARCH 23, 2023

Her life and work were chronicled in the book and film “ Hidden Figures. Since 2009 the second Tuesday of October has been Ada Lovelace Day — an international celebration of the achievements of women in science, technology, engineering and math (STEM). Ellen Ochoa became the first Hispanic woman to go to space.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Maddie Grant.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott. UnMarketing: Stop Marketing.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

ClickZ

APRIL 21, 2021

I was a keynote speaker without a stage, a consultant irrelevant to clients in a deep crisis, a college educator without students, a popular author with an unbelievable 90 percent drop in book sales when the virus hit in March. I started blogging in 2009. I’ve written nine books. Getting started on a personal brand.

Personalization 122

Personalization Brand Identity Branding Consulting 122

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Webbiquity

JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. Based on my research, what they wrote about was also highly relevant to clients and prospects. For that, I am not an expert.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Webbiquity

APRIL 5, 2010

Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. Jeremy Porter predicts that social media, research tools, expanded media options, improved filtering and other developments will help get journalists interested in your stories.

PR 100

PR Blogger Outreach Best Practices 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. United States License. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

ClickZ

JUNE 12, 2020

Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. . His work focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise. Dave Neway.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

The Effective Marketer

OCTOBER 22, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Customer

AUGUST 24, 2021

Good researchers should give attribution. We did mention this was back in 2009, right? But that’s the way it goes with innovation – unless you’ve got early-warning loyalty and engagement research to rely on to keep you ahead of consumer expectations. Not so much today, but still. Keep in mind, this was more than a decade ago.

Loyalty 94

Loyalty Lead Ranking Validation Mobile Marketing 94

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

FEBRUARY 22, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! In it they show how automatically sending email based on triggers is more effective than allowing subscribers to specify email preferences. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Webbiquity

MAY 20, 2010

Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

The Effective Marketer

SEPTEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. I don’t see support for library books. appealed to me. Thank you, Amazon, for teaching us a lesson.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

OCTOBER 14, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. But why the focus on content? We have all been there. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100