Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” Tom Pick has done the research for you.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

The Daily Egg

JULY 12, 2021

After thoroughly researching every well-known WordPress booking plugin, we determined that Bookly PRO is the best for most. The post Best WordPress Booking Plugins Compared appeared first on The Daily Egg. The post Best WordPress Booking Plugins Compared appeared first on The Daily Egg. The Best […].

Best Practices 126

Best Practices Research Tools Business 126

B2B Marketing Directions

SEPTEMBER 17, 2023

Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. Thanks to this research, we now know that people use a variety of mental shortcuts known as heuristics to make decisions.

Ethics 71

Ethics Work Management Studies Resources 71

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

MARCH 10, 2022

March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. Rich with intimate anecdotes that will resonate widely, complete with family photos, ‘Crying in H Mart’ is a book to cherish, share, and reread.”—

Zoominfo 100

Zoominfo Work Management Fulfillment Lead Ranking 100

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world.

Course 179

Course Research Personalization Consulting 179

Hinge Marketing

APRIL 8, 2021

With many event organizers having folded, speaking slots have dried up, requiring speakers to do more research on events and maintain–if not boost–a digital footprint that helps establish their legitimacy and audience reach. Download the Visible Expert Study: Research Summary. A digital press kit on your website.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

With many event organizers having folded, speaking slots have dried up, requiring speakers to do more research on events and maintain–if not boost–a digital footprint that helps establish their legitimacy and audience reach. Download the Visible Expert Study: Research Summary. A digital press kit on your website.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. In the book, Halbert details numerous strategies, secrets, and tips that tie psychology and conversion. The Robert Collier Letter Book. The Robert Collier Letter Book is dedicated to sales copy.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. Certainly, the meeting landscape is more consuming: According to cited research, our collective time in meetings doubled from February 2020 to February 2021.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Preparation is key. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. Once again, thank you to Jonah Berger and everyone who attended this year’s Just a Book ! The Catalyst” introduces a revolutionary approach to change.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

markempa

MAY 30, 2017

Along with that way, I wrote a book called Marketing Automation for Dummies. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? Mathew: In that book, Doc says that there is no demand for messages. They [consumers] had no other recourse.

Linkedin 297

Linkedin Research Studies B2B 297

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Visitor Queue

APRIL 5, 2021

It’s not because they get a commission off the book sales. Researchers have […]. The post Best Sales Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic. Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly?

Best Practices 73

Best Practices Traffic Practices Research 73

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Sign up, follow, and enjoy.

Resources 171

Resources Research B to B Advertising Agencies 171

B2B Marketing Directions

OCTOBER 16, 2022

A new book by Nancy Harhut - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022) - is a timely and much needed resource for marketers who want to leverage the power of human psychology in their marketing efforts.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., This narrative approach makes it easy to read the book in bite-sized portions. Examples: Casper (Target), Audible (Apple).

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. Every day, we analyze data, research, transcripts, slideshows, and reports. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Vidyard

NOVEMBER 11, 2020

For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. A video view is great, but a booked meeting is better. For example, if you’re trying to book a meeting, don’t ask the person if next week works for them. Soon, they were busy booking meetings.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

B2B Marketing Directions

JULY 9, 2022

Tony Byrne is the founder and Jarrod Gingras is the Managing Director of Real Story Group , a buy-side technology research and advisory firm. The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Brightedge

DECEMBER 9, 2018

In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. The post Best Digital Marketing Books 2019 appeared first on BrightEdge SEO Blog. I guess in the digital era, these topics are more often being covered in posts and ebooks.

Best Practices 94

Best Practices SEO Marketing Research 94

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Additive content can also provide a nice little runway for launching an e-book down the line.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Webbiquity

MARCH 2, 2017

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Deb Calvert. Issue questions. Solution questions.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

Heinz Marketing

JANUARY 12, 2022

I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. This might not be the case for everyone but either way, reading books like Atomic Habits helps us improve mentally and emotionally not only our personal lives but work as well.

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Brightedge

APRIL 14, 2021

Research says not for a few years. What does SEO and keyword research tell us about these trends? More Americans are booking travel for future months as flight prices are currently on the low end and airlines are allowing more flexibility on flight changes and cancellations. Digital Marketing Tips to Win Bookings.

SEO 98

SEO Tips Planning Paid Search Agency 98