Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Kapost

APRIL 19, 2017

Where: Room 2006/2008. Speaker: Megan Heuer (VP, Research, SiriusDecisions). Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. Speaker: Lori Wizdo (Vice President & Principal Analyst for B2B Marketing, Forrester). Get the latest research on proven strategies for transformational success.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S.

Design 20

Design Marketing Websites Forrester Best Practices 20

B2B Marketing Savvy

SEPTEMBER 15, 2009

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. A Smattering of Social Media Maturity Proof Points.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. And that was in 2008. It’s not a new development that a functional, engaging website is crucial for any business. However, it’s especially important for B2B companies. Do a website audit.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Lead Agency

OCTOBER 4, 2017

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. this year, to $129 billion. billion this year. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Ambal's Amusings

JANUARY 21, 2010

Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. in January 2008. Forrester Blog for Interactive Marketing Professionals. Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Forrester Wave: Service Desk Management Tools, Q2 2008. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. Do you have any strategies for this? of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra. Start Somewhere.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra. Start Somewhere.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content.

Design 20

Design Marketing Websites Forrester B2B 20

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Onalytica B2B

MAY 16, 2018

So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. Please focus on prospect presale engagement" Read on to get their insights. Recommended Resources from B2B Marketing Experts. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing.

Forrester 20

Forrester Landing Pages Business Best Practices 20

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. in January 2008. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Like if you want to read this research report, please fork over $4,000. You write a lot about the importance of strategy. .”

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

WebMarketCentral

MARCH 16, 2009

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Social Tagging Research and Reports. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. in January 2008. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective" Read on to get their insights.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40