2015

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How Do Audiences Assess Your Marketing Content?

Avitage

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content?

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

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Are You Missing The Most Important Audience For Your Content Marketing?

Marketing Insider Group

. – William Shakespeare A few years ago I worked with a telecom company that struggled to get traction with its audience. “We The post Are You Missing The Most Important Audience For Your Content Marketing? appeared first on Marketing Insider Group. We have […].

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

What I am just saying that there is an excess of content, and not many ways to filter out the junk. Not really, given you understand your target audience. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Strategy 1: Video Marketing.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….

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How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences

Content Standard

Corporate websites, blogs, and social media channels provide new ways for companies of all shapes and sizes to connect with their customers using multilingual content marketing. The Web’s global nature has made international audiences more accessible than ever before. Localizing Content. for France or.br

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. and “ What can she teach us about B2B marketing? ”. That’s pretty amazing!

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? How to activate your audience - including the influencers within it.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.