How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]
Webbiquity
DECEMBER 17, 2019
The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content.
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