December, 2019

Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features.

Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing.

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How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]

Webbiquity

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights.

4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns

Act-On

Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

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CDP and DMP: What Is the Difference?

Modern Marketing

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same.

How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium.

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs.

5 Steps to Sales and Marketing Alignment for ABM Success

Lattice

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Every B2B SEO Strategy Needs…

PureB2B

Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition.

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How to Use Content to Nurture Leads and Build Rapport

BOP Design

I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader.

Build 67

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work!

Only B2B

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

7 Reasons Why ABM Fails and How to Avoid Them

Engagio

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT.

The Complete Guide to Data Enrichment

Oktopost

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product.

Ask a Content Strategist: When Should I Use Gated Content?

Contently

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco.

How to Stand Out and Succeed at Content Marketing

Spiralytics

Content Marketing being a huge deal this year is a given. We all know how important content marketing is to rank better, to be more visible in search and social media, to build up authority as a thought leader, to educate and inform both existing and potential customers. Content Marketing

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Content Resolutions to Consider for 2020

Acrolinx

As 2019 winds down, it’s natural to spend some time thinking about the year that was and the new year that’s upon us. It’s an opportunity for self-reflection, … Continue reading "5 Content Resolutions to Consider for 2020".

The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers.

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here.

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12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

Review 247

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

Report: Marketing Budgets are Slim, But CMOs Remain Optimistic

KoMarketing Associates

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years.

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Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!