December, 2019

Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features.

Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing.

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How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]

Webbiquity SMM

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights.

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Vision Edge Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

An Overview of Video Email Marketing and How to Do It

SendX

You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are.

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More Trending

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs.

5 Steps to Sales and Marketing Alignment for ABM Success

Lattice

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

Sales 130

Every B2B SEO Strategy Needs…

PureB2B

Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition.

SEO 62

How to Use Content to Nurture Leads and Build Rapport

BOP Design

I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work!

Only B2B

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

7 Reasons Why ABM Fails and How to Avoid Them

Engagio

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party.

What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT.

The Complete Guide to Data Enrichment

Oktopost

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Ask a Content Strategist: When Should I Use Gated Content?

Contently

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco.

How to Stand Out and Succeed at Content Marketing

Spiralytics

Content Marketing being a huge deal this year is a given. We all know how important content marketing is to rank better, to be more visible in search and social media, to build up authority as a thought leader, to educate and inform both existing and potential customers. Content Marketing

5 Content Resolutions to Consider for 2020

Acrolinx

As 2019 winds down, it’s natural to spend some time thinking about the year that was and the new year that’s upon us. It’s an opportunity for self-reflection, … Continue reading "5 Content Resolutions to Consider for 2020".

The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

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Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control.

7 Top RevOps Webinars from 2019

InsightSquared

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

AMP Up Your Digital Marketing: Employee Advocacy By The Numbers

Biznology

The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech.

3 Reasons Why Branding (Really) Matters in the Modern Business World

Zoominfo

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.