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The Role of Email Marketing in Account-Based Marketing

SendX

Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to engage and convert specific target accounts. ABM allows companies to maximize their resources and efforts on accounts that are most likely to convert, thereby increasing ROI.

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Personalized Mass Emails: The Key to Realizing Mass Customization in Email Marketing

SendX

The digital landscape offers businesses a wide range of marketing techniques and tools. From social media marketing to search engine optimization (SEO), even small enterprises have the potential to reach global audiences. While it is often considered one of the less prominent forms of outreach, personalized mass email marketing remains a relevant, practical, and affordable method in the contemporary commercial environment.

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Can AI Write Emails?

SendX

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.

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How to Use Email Marketing to Build Your Brand Awareness?

SendX

Several consultancy groups and essays have predicted email’s demise in favor of social media and flashy messaging apps. But a decade later, email is still going strong.

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How to Nail Multilingual Email Marketing

SendX

Many ambitious business owners will have at least one eye on international expansion, aiming to reach new consumers, diversify their income streams, and build a truly global brand. If your business is one of them — or if you’re already operating in more than one global market — then you’ll of course need to develop an international marketing strategy.

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The Importance of Accessibility in Email Marketing

SendX

Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and live streaming, newsletters and offers in emails can provide a personalized and in-depth form of outreach. It’s affordable, engaging, and has distinct creative possibilities.

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How to Use Images in Your Email Marketing Campaign

SendX

It can be a lot of fun to design emails! It takes imagination and creativity to plan an email campaign. However, there are a lot of technical considerations that must be taken into account when designing emails.