Paul Gillin

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. There’s no fluff in the press release, so I’ll just excerpt it word for word.

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks.

BtoB 101

Trending Sources

What Makes a Good B2B Online Video

Paul Gillin

I really like YouTube’s “relative audience retention” metric, which shows a video’s ability to retain viewers during playback by comparing it to all YouTube videos of similar length.

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago.

When Bad News is Good

Paul Gillin

YouTube views are over 1 million. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. An idea I’ve been kicking around for a couple of years became a formal book project in January.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Transforming P&G

Paul Gillin

Assumptions are breaking down, however, thanks to a willingness to change and the success of campaigns like last year’s Old Spice “ The Man Your Man Could Smell Like ,” which combined traditional TV advertising with a brilliant series of companion videos on YouTube.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere.

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Gordon Gekko is So Last Century

Paul Gillin

I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction. More evidence that the values of the modern workforce are changing not just in the U.S.

The End of ‘Social Media’

Paul Gillin

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social.

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc.

TheCUBE is Traveling Tech TV

Paul Gillin

The interviews are streamed live online and archived on the SiliconANGLE Network channel on YouTube. The folks at Wikibon and SiliconANGLE have been traversing the country for the last two years with a cleverly packaged portable streaming video platform they call TheCUBE.

Five Lessons From the Web 2.0 Summit

Paul Gillin

If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to the YouTube archive or watching the streamed coverage from next year’s event. I had a chance to attend the recent Web 2.0

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. “We

B2B 11

An Intelligent Approach to Influence Measurement

Paul Gillin

But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number.

My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video.

RSS 2

Weinberger Wisdom

Paul Gillin

The most popular stuff on YouTube is about humans screwing up. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers.

Oracle’s Updated Social Media Policy

Paul Gillin

Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to.

Oracle’s Social Media Policy

Paul Gillin

Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. A version from six months ago can be found here.

The Changing Rules of B2B Marketing

Paul Gillin

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.

YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. Being imperfect is normal on YouTube.”.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. Your YouTube page is a representation of your business.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not.

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Hubspot

Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? What other marketing lessons have your favorite YouTube stars brought to light?

7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. What makes something like a strong YouTube banner so great? What Makes a Good YouTube Banner? How to Make a YouTube Banner. 8 Cool YouTube Channel Art Examples.