5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Website Design & DevelopmentIt is not something that you should do on a whim or expect to launch a new site in a few weeks.

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How to Avoid Common Website Design Flaws

Webbiquity

A lot of work goes into building a website. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. It’s okay if the name of your website is written in script. There are countless ways you can improve upon the design of your website.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Website Hosting, Coding and Conversion Best Practices for Small Business

Webbiquity

In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business. Optimizing Website Code for Speed.

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

Does Your Website Architecture Hold Up?

Biznology

House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website?

Increase Your Website Traffic with These Killer Marketing Hacks

Act-On

Increase your website traffic with these effective hacks! Digital Marketing Digital Marketing Strategies Forms & Landing Pages Website Visitor Tracking content marketing digital marketing marketing strategy website design

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

Check out these 12 proven website lead generation strategies to get more and better leads. Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Please click on the headline to read the full article.

How to Define Your B2B Website KPIs

BOP Design

When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on. In this post, we take a look at how to determine the key metrics you should be paying attention to when looking at your website. What is the main goal of your B2B website?

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

Actionable Tips for Engaging Websites that Convert More Traffic

Act-On

Orbit Media’s Andy Crestodina joins the Rethink Podcast to share actionable tips for engaging websites that convert more traffic.

Making Your New Website a Better Marketing Tool Than Your Old Website

Biznology

This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. It’s easy to aim for a website that, say, has pages that load 20% faster.

Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind.

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Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. A welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.

Finding ROI in your website search

Biznology

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. So, why is it that your website search facility is run by your IT group?

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14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. 14 KEY FACTS ON WEBSITE SPEED.

How to Improve Your Website Structure to Boost Your Profits

Single Grain

A lot of websites have a confusing structure. Today I will walk you through a strategy to improve your website structure, which can help you improve your search rankings and increase revenue from the same number of visitors. The animated graphic below shows a simple website structure.

Tips to Reduce B2B Website Launch Anxiety

BOP Design

But now it’s finally time to flip the switch on your new B2B website and you’re getting cold feet. Yes, the goal of your new B2B website is to bring in new visitors and more leads, but that doesn’t mean that the second your new website goes live, thousands of people will flood it.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

Do You Believe in Industrial Websites?

Industrial Marketing Today

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. Here are a few actual sound bites: We are still using our first website that was created by our president’s 23-year old son-in-law. We put up a website because all our competitors have one.

The free version of Cloudflare content delivery network (CDN) heals all website wounds

Biznology

If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. and it might be the panacea you need to speed up, optimize, and secure your site without either having to blow up your hosting solution or retaining a pricey website-optimization consultant. Step 4: Don’t get bullied by Cloudflare: choose the Free Website instead of the recommended Business Website option!

Planning is critical to website success. So is a clear picture of your goals

Biznology

Importantly, it should lay out reasoning and the thinking behind the goals you’ve set so that your team can expand on the brief, fill in the inevitable gaps, and create not only planning documents that support your goals, but a finished website.

Benefits of Great Website Design

Sharpspring

When looking to communicate with modern audiences, the best way to do so is through your website. Your website should be at the core of your marketing efforts. Your website does more than simply deliver information about your brand and your products.