Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Industrial websites and manufacturers’ expectations are not always in sync. Industrial website goals and usage. Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies Industrial Websites

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 10 Best Manufacturing Websites

Industrial Marketer

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Read more » The post The 10 Best Manufacturing Websites appeared first on Industrial Marketer.

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?%

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves.

Design 211

Six Ways to Build Customer Trust Using Your Website

Webbiquity

Update the overall design of your website. Understand and utilize current user experience (UX) and user interface (UI) design methods across your website’s pages. Also, use a modern, professional graphic design approach for your website. Test all of your website’s components.

Trust 221

Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

Three Top Tips to Ensure Your Website Can Handle More Traffic

Webbiquity

If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. Here are three vital factors to consider to improve the performance and keep visitors on your website.

Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. They have found you, searching around for a solution.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

Website Redesign Tips

Stevens & Tate

Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Questions to ask when planning your website redesign.

WordPress Security Tips for B2B Websites

BOP Design

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities. Backup Your Website.

Top 5 Critical Website Redesign Analytics Tools

Stevens & Tate

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

A complete guide to website migration

RockContent

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Reasons to migrate a website are varied.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

So here’s what they wanted from working with GoBeyond for their new site: Create a website that was aligned with their brand Write engaging web copy with their ideal client in mind Make the site more user friendly Give their potential clients an elevated experience.

How Does a Good Website Design Help Your Content?

DivvyHQ

When you experience any website page, the design of the page sends a subtle-but-powerful message to your brain regarding whether or not this page is worth your time and engagement.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

How Content Pruning Can Boost Website SEO

Marketing Insider Group

The same concept goes for your website. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. Your website requires ongoing maintenance.

How to Interpret Web Engagement Data to Elevate Your Website

Marketing Insider Group

Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. But how do you know if your website is doing its job?

How (and Why) to Auto Generate Website Content

DivvyHQ

As AI-based content creation tools improve and gain more traction within marketing departments, it's smart to understand the role that they can realistically play in your process. Today, these tools may only be useful for a handful of generic or formulaic types of content assets.

Website Copywriting

Anyword

Any website acts as a salesperson for a business, brand, product or service. If your website is not up to the mark, you might want to revamp it. Whatever the case may be, there is one thing you cannot ignore — website copywriting. What is Website Copywriting?

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Using a Website Redesign Checklist

Stevens & Tate

When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. In addition to auditing your own website, you should audit the sites of your main competitors.

Best B2B Website Personalization Software

Visitor Queue

Website personalization is starting to become the industry standard for B2B companies. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s […].

How to Make Your Website ADA Compliant With 6 Simple Tips

Go Beyond SEO

You may have the best SEO practices and drive tons of traffic to your website through advertising to accomplish this. But have you ever considered how your customers view your website? What is ADA compliance and does your website fit the requirements?

SEO 131

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Please click on the headline to read the full article.

7 Signs Your Manufacturing Website Is Out of Date

Industrial Marketer

Have you given your manufacturing website much thought lately? Gone are the days when simply having a website was the goal for every business owner when it came to an online presence. These days, creating a website for your manufacturing company is only half the battle.

What is Website Personalization?

Visitor Queue

Website personalization is the process of creating a personal and custom experience for the visitors on your site. Instead of creating one website and having all your visitors experience the site the exact same way, you can create a personal experience for each visitor.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.

How to Take a Strategic Approach to Industrial Website Design

Industrial Marketer

How do you get your industrial website design right and turn your website into a strategic asset? Read more » The post How to Take a Strategic Approach to Industrial Website Design appeared first on Industrial Marketer.

A Beginner’s Guide to a Successful Website Migration

Spiralytics

Here’s a comprehensive guide of things you need to know before you implement a website migration. The post A Beginner’s Guide to a Successful Website Migration appeared first on Spiralytics Inc.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

The Semrush Website Migration Checklist

SEMrush

Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist.

Using a Website Redesign Checklist

Stevens & Tate

When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. In addition to auditing your own website, you should audit the sites of your main competitors.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

What Are The Best Ways to Identify Website Visitors?

Visitor Queue

The idea of identifying your website visitors is an idea that almost every marketer has thought of. With only 2% of website visitors converting, the idea of finding out who is on your website, along with what they’re interested in, is always interesting.