Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?%

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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Website Copywriting

Anyword

Any website acts as a salesperson for a business, brand, product or service. If your website is not up to the mark, you might want to revamp it. Whatever the case may be, there is one thing you cannot ignore — website copywriting. What is Website Copywriting?

Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. They have found you, searching around for a solution.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

So here’s what they wanted from working with GoBeyond for their new site: Create a website that was aligned with their brand Write engaging web copy with their ideal client in mind Make the site more user friendly Give their potential clients an elevated experience.

A complete guide to website migration

RockContent

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Reasons to migrate a website are varied.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

How to Take a Strategic Approach to Industrial Website Design

Industrial Marketer

How do you get your industrial website design right and turn your website into a strategic asset? Read more » The post How to Take a Strategic Approach to Industrial Website Design appeared first on Industrial Marketer.

How Content Pruning Can Boost Website SEO

Marketing Insider Group

The same concept goes for your website. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. Your website requires ongoing maintenance.

Website Speed & Technical SEO Jargon

B2B Marketing Insights - WE

Any and every website SEO audit will likely include website speed. By understanding some website speed terminology and concepts, you can maximize your ability to tackle the problem. Before we dig in, here are a few places to run a website speed test.

Best B2B Website Personalization Software

Visitor Queue

Website personalization is starting to become the industry standard for B2B companies. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s […].

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

12 Website Copywriting Tips to Drive Conversions

Visitor Queue

A strong website copywriting strategy is one of the best ways to generate highly qualified leads. If done right, you have the potential to drive thousands of relevant website visitors to your website, who are all looking for the information you have provided.

How to Make Your Website ADA Compliant With 6 Simple Tips

Go Beyond SEO

You may have the best SEO practices and drive tons of traffic to your website through advertising to accomplish this. But have you ever considered how your customers view your website? What is ADA compliance and does your website fit the requirements?

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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Six B2B Website Design Best Practices that are Important to Know

Webbiquity

Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Here are six B2B website design best practices that are important to know about.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

10 Best Website Builders For Small Businesses Compared

Optinmonster

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. HubSpot Website Builder Pricing.

How to Improve Website Speed Dramatically in 9 Easy Steps

Marketing Insider Group

Did you know that five seconds can make or break your website’s performance? Additional research shows that every one-second delay in your website’s loading time also means 11% less page views and a 16% decrease in customer satisfaction. 9 easy steps to improve website speed.

7 Signs Your Manufacturing Website Is Out of Date

Industrial Marketer

Have you given your manufacturing website much thought lately? Gone are the days when simply having a website was the goal for every business owner when it came to an online presence. These days, creating a website for your manufacturing company is only half the battle.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

What is Website Personalization?

Visitor Queue

Website personalization is the process of creating a personal and custom experience for the visitors on your site. Instead of creating one website and having all your visitors experience the site the exact same way, you can create a personal experience for each visitor.

A Beginner’s Guide to a Successful Website Migration

Spiralytics

Here’s a comprehensive guide of things you need to know before you implement a website migration. The post A Beginner’s Guide to a Successful Website Migration appeared first on Spiralytics Inc.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Please click on the headline to read the full article.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.

How Much Does a HealthTech Website Cost?

Golden Spiral

However, being transparent about your budget and doing the work to define the scope of the website you need will allow your potential partner to act as a steward of your budget and work with you to find the best way to allocate it. What should you expect your new website to cost?

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Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

Want To Transform Your Website Into A Lead Generation Machine? Install These 3 Website Upgrades

Square 2 Marketing

Your website isn’t just the digital face of your business. But how do you ensure your website is primed to support your business’ growth? Website Design website strategyWhen properly executed and maintained, it can be a lead-capturing, revenue-generating machine.

Website Build

Navigate the Channel

The post Website Build appeared first on ER Marketing. home slider

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

Website Strategy: A Blueprint For Your New Website Design

Square 2 Marketing

Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It. You’re finally ready to redo your corporate website. In the end, it wasn’t exactly what you expected, and the website still doesn’t generate any real lead volume.

15 Best Website Visitor Tracking Software

Visitor Queue

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […].

How to Make a One Page Website in WordPress (Step by Step)

Optinmonster

Do you want to learn how to make a one page website in WordPress? One page websites are simple to build. They can also have higher conversion rates than more complex websites. In this tutorial, we will show you how to make your own website in WordPress.

Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

Remember to build a separate page for each of your services to maximize SEO and keep your website content focused. Optimizing your website for organic search success is an ongoing effort. Guest post by Dylan Berger.

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Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today.

Does Your Website Architecture Hold Up?

Biznology

House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)