Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves.

Design 202

Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?%

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

How Micro-Innovations Can Drive Breakaway Results

Speaker: Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization but it’s not driving the results you had hoped for. Let’s change that. In our fireside chat two personalization experts, Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize, will discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue. Join us and learn: -Steps and resources needed to (re)build your personalization strategy to drive higher conversions, leads, and revenue -Top myths when it comes to website personalization (no, you don't need technical expertise) -Leveraging data effectively to drive accurate and automated personalization -6 personalization ideas for you to try on your website

Website Build

Navigate the Channel

The post Website Build appeared first on ER Marketing. home slider

3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Read more: B2B website checklist to maximize CRO.

A Beginner’s Guide to a Successful Website Migration

Spiralytics

Here’s a comprehensive guide of things you need to know before you implement a website migration. The post A Beginner’s Guide to a Successful Website Migration appeared first on Spiralytics Inc.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.

Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. They have found you, searching around for a solution.

Drive More Conversions Now: Inspiring Website Optimization Ideas to Test

Speaker: Guy Yalif, CEO of Intellimize, and Ben Labay, Managing Director of Speero

In this webinar, our two website experimentation experts will share several ideas for marketers to test on their site to help improve the visitor experience and drive the business metrics that matter most, including conversions, leads, and revenue. Get inspired by ideas for driving more form fills through your landing pages, personalizing the home page experience, improving CTAs, boosting cart conversions, and more.

The 11 Most Popular WordPress Websites

RockContent

We often hear that WordPress hosting is the most straightforward and popular way to build a website. However, have you ever wondered how all those websites look to their visitors? In this article, you will get to know the most famous WordPress websites.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Website Content Audits — Less Really is More

Biznology

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. How often do you give a website a second chance after an initial bad experience?

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Drive Higher ROI on Digital Advertising with Optimized Web Experiences

Speaker: Guy Yalif, CEO, Intellimize & John Arnold, Principal Analyst, Forrester

Need to drive higher ROI from your paid ad efforts, and ensure that this traffic converts into leads for your Sales team once it hits your website & landing pages? Don't miss this webinar from Intellimize with guest speaker Forrester, for actionable insights and ideas you can implement today.

Website Strategy: A Blueprint For Your New Website Design

Square 2 Marketing

Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It. You’re finally ready to redo your corporate website. In the end, it wasn’t exactly what you expected, and the website still doesn’t generate any real lead volume.

The Best Lead Capture Tools For Your Website

SendX

It is not an easy task to convince a person who randomly visits your website and jumps over to your competitors’ website. Source: Botsify By engaging your visitors on the website with its automated chat capability, it can capture basic data without bothering its visitors.

Is Your Website Making Your Prospects Hate You?

Biznology

I bet these are familiar to you, though I hope not from your own website. It’s OK to have terms, conditions, and provisos attached to various offers on your website, but they should be easy to understand and presented openly.

17 tips to lock down your WordPress website!

RockContent

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. Change your website’s login URL 4. 17 ways to secure your WordPress website!

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895.

Key characteristics of successful lead generation websites

Tomorrow People

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Strategy for lead generation includes looking at what you want your website to do, rather than what it is.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Please click on the headline to read the full article.

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. SEO builds visibility for your website and awareness for your product or service. Focus on Your Website.

The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Speaker: Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization but it’s not driving the results you had hoped for. Let’s change that. In our fireside chat on February 25th, two personalization experts, Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize, will discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue. Join us and learn: -Steps and resources needed to (re)build your personalization strategy to drive higher conversions, leads, and revenue -Top myths when it comes to website personalization (no, you don't need technical expertise) -Leveraging data effectively to drive accurate and automated personalization -6 personalization ideas for you to try on your website

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

How to Get the Most Out of Your B2B Website CTAs

Industrial Marketer

Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

What is Website Personalization?

Visitor Queue

Website personalization is the process of creating a personal and custom experience for the visitors on your site. Instead of creating one website and having all your visitors experience the site the exact same way, you can create a personal experience for each visitor.

Easy Tips to Close B2B Website Leads

BOP Design

Let’s get started with 3 easy tips to close B2B website leads : Make the Process Easy. Your entire process, from filling out a form on your B2B website to scheduling a call should be as simple as possible. Read more: 5 tips to leverage your website during COVID-19. Always.

Does Your Website Architecture Hold Up?

Biznology

House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

What Technology Tools Do You Need for an Accessible Website?

Marketing Insider Group

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g.,

Industrial Website Development Do’s & Don’t’s

Industrial Marketer

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Strategy Web Strategy b2b web design b2b websites industrial websites website development

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. A welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.