A complete guide to website migration


Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Reasons to migrate a website are varied.

Website Strategy: A Blueprint For Your New Website Design

Square 2 Marketing

Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It. You’re finally ready to redo your corporate website. In the end, it wasn’t exactly what you expected, and the website still doesn’t generate any real lead volume.

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How to Avoid Common Website Design Flaws


A lot of work goes into building a website. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. It’s okay if the name of your website is written in script. Note in the example at right (shown at actual size) from the MNsure.org website, the type in the left menu is not only way too small but also light blue set against a darker blue–a terrible combination for readability. By David Gutierrez.

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Common Issues Found During B2B Website Audits

BOP Design

We think of B2B websites as living, breathing organisms that can expand and evolve over time. Even search engines like Google and Bing reward websites with new, fresh content by showing them in search results. We’ve put together a five-minute website audit to make it easy.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Easy Tips to Close B2B Website Leads

BOP Design

Let’s get started with 3 easy tips to close B2B website leads : Make the Process Easy. Your entire process, from filling out a form on your B2B website to scheduling a call should be as simple as possible. Read more: 5 tips to leverage your website during COVID-19. Always.

17 tips to lock down your WordPress website!


If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. Change your website’s login URL 4. 17 ways to secure your WordPress website!

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers.

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?% Visit my website for more content on industrial marketing.]. Website Design & Development Industrial Websites Manufacturing Websites

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How to Design an SEO Friendly Website that Ranks Well in 2020


When you want to increase your website’s popularity, you have to turn to search engines. Unfortunately, these change from time to time, meaning businesses have to adapt their websites to match. Here are some examples of notable trends in SEO that can help websites rank in 2020.

Domain, subdomain or subdirectory: which is better for your website?


The first step to creating a blog or website is choosing the page name. The website or blog is a virtual property , just like a store, and it needs an address to be found. There are several extensions with different functions, but they usually indicate the website’s segment.

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Top 9 most visited websites of the United States


So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more. The post Top 9 most visited websites of the United States appeared first on Blog

Does Your Website Architecture Hold Up?


House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

Google News: how to do SEO for news websites


If you run such a website, you’re in the right place! What are the main errors to avoid when optimizing a website for Google News? What are the 6 practical steps to take the news from your website to Google News?

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How to Create an Ecommerce Website Step by Step

Single Grain

For any business that is interested in this relatively new form of commerce and wants to expand its horizons into the digital sphere, the first step is to ask a simple question: How exactly do I create an e-commerce website? Wix Highlights : * Website.

What is a website taxomomy?


While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. A website's taxonomy can dictate the user experience, and can also influence search engine rankings. Why is a website taxonomy important?

Website Hosting, Coding and Conversion Best Practices for Small Business


In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business. To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site. Optimizing Website Code for Speed. Guest post by Riya Sander.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.

Website Accessibility Beyond ADA Compliance


Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of design. That same open-mindedness comes in handy in making your accessible website welcoming in its use of language. The post Website Accessibility Beyond ADA Compliance appeared first on Biznology.

Technical SEO: a complete step-by-step on how to leverage your website


We’re talking about structural problems of a website, which concern technical SEO. Many website administrators get desperate because their site does not appear in the search engine, while a technical SEO audit could quickly identify this problem.

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Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

But a successful web strategy doesn’t end at your website. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever. A web strategy is a strategic action plan to get your website from where it is now, to where you want it to be in the future. Your website strategy starts with your website, but also incorporates: Technological advancements.

What to Do If Your B2B Website Goes Down

BOP Design

If your B2B website goes down, you need to know where your site is hosted and where your domain is registered. Another trick is to turn wifi off on your phone and check the website on mobile. Request that they restore a backup of the website as soon as possible.

Page Speed Tips from a B2B Website Developer

BOP Design

Page speed is a critical element of every website in 2020. Not only do users expect a website to load quickly, but Google demands it. There may be exceptions to this rule, but do you want to test it out on your B2B website ?).

Are you testing the right things on your website?


It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” The post Are you testing the right things on your website?

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How to Keep Website Revisions from Getting You Out Over Your Skis

Measure Up Marketing

we’re discussing how to keep from getting out over your skis when making website changes. Over the past few months, we’ve probably heard phrases such as these more times than we can count: “We’re heads down revising our website.” “We’re We’re revamping our website.” “We’re

Stop redesigning your website


What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. I said it.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

How a Well Designed B2B Website Builds Confidence

BOP Design

In the era of pandemics, your B2B website is literally the front door to your business operations. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed. Read more: Easy tips to close website leads.

User Experience: what is, its guidelines and how to apply it on your website


How do you apply UX to your website? This includes relationships with the company’s channels , browsing its website, receiving the product, and even the possibility of triggering after-sales actions. How do you apply UX to your website?

8 Absolute Best Ecommerce Website Builders

Single Grain

This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from. BigCartel may not have the extensive feature set of many of its competitors, but it’s the most focused website builder out of all the ones we’ve looked into.

A B2B Website in the Age of COVID-19

BOP Design

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Right now, and for the near future, every B2B company is more reliant on its website than ever.

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Website Redesign: Driving Conversions on Autopilot

Walker Sands

Web Design Web Development B2B website how to redesign a website seo performance website performance website redesign

Increase Your Website Traffic with These Killer Marketing Hacks


Increase your website traffic with these effective hacks! Digital Marketing Digital Marketing Strategies Forms & Landing Pages Website Visitor Tracking content marketing digital marketing marketing strategy website designMore traffic translates into more leads, increased sales, and, ultimately, higher revenue.

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimizationWith examples!

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].