Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

Design 205

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

Test 164

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

in your business content, including in your website, sales e-mails, product brochures, call-center. you take the logo off your website or your social media feed — and not sound virtually the. Based on letters, e-mails, and your website, how would they describe you?

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

Actionable Tips for Engaging Websites that Convert More Traffic

Act-On

Orbit Media’s Andy Crestodina joins the Rethink Podcast to share actionable tips for engaging websites that convert more traffic.

How to Determine B2B Website Objectives

BOP Design

The same holds true for effective B2B websites. In this article, we share tips from our years of experience working on B2B website designs to help you define the essential foundation of a great website: its objectives. Define Your B2B Website Objectives.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

Report: How Top Businesses Approach Content Creation

1 | Content 2018: How Top Businesses Approach Content Creation Survey Demographics A total of 253 content professionals participated in our survey, spanning a variety of industries and geographies, company. sizes, job functions, and levels of seniority.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

How do you know how long to A/B test your website changes?

Biznology

You have a critical page on your website that has a high exit rate. If you have high-value pages on a low-trafficked website, you will be glad you did. The post How do you know how long to A/B test your website changes?

A/B 157

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. 14 KEY FACTS ON WEBSITE SPEED.

How Your Website Can Help Generate Revenue

Fusion Marketing Partners

Generate revenue WebsiteAn interesting conversation I had with a prospective CEO client occurred when I gently tried to tell him that his […].

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

The free version of Cloudflare content delivery network (CDN) heals all website wounds

Biznology

If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. and it might be the panacea you need to speed up, optimize, and secure your site without either having to blow up your hosting solution or retaining a pricey website-optimization consultant. Step 4: Don’t get bullied by Cloudflare: choose the Free Website instead of the recommended Business Website option!

TV Ads Say Websites Are Cheap and Easy, So Why Are Custom B2B Websites Expensive?

BOP Design

You’ve seen the ads, putting together a website is as easy as 1…2…3! It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom B2B website is not so quick (or cheap).

Essential Tips to Prepare for a Website Launch

BOP Design

You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place that has proven to be successful. Where are you promoting your website?

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

Our Top B2B Website Hosting Providers & Why

BOP Design

Website hosting is a critical element of any B2B website. While web hosting may seem like an afterthought once you have sorted out the web design and content for your B2B website, it should be considered of equal importance to the design and content.

5 B2B Website Optimization Opportunities You Overlooked 

bizible

While these options were available elsewhere on the website before, placing them as CTAs made a big difference. Remove the Main Menu From Some of Website Pages. Try not to think of your website as one set of main pages and a set of landing pages— add a new layer in between.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Now that websites have had to make the shift to mobile design, it’s possible that they have run out of functionality.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Please click on the headline to read the full article.

A 5-Minute B2B Website Audit

BOP Design

If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load?

How to Accurately Track Your Website Leads

Webbiquity

Accurately tracking website leads — phone calls and form submissions — is much more complex and nuanced than one may think. Read the slide presentation now: How to track and Validate Website Sales Leads from Straight North, a PPC management. Guest post by Matt Cannon.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

No, Your Website Is NOT Done

Marketing Insider Group

The post No, Your Website Is NOT Done appeared first on Marketing Insider Group. Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […].

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.

Is Your Website an Internet Relic?

ATAK Interactive

Getting a new website live can feel like a gargantuan effort. As time passes, website functions and expectations change. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. Does Your Website Support Mobile Phones?

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. The post Is your website’s newsroom missing key pieces of content?

Simple steps to website marketing success

Biznology

Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. If all you want out of your website is, well, having a website, congratulations.

How to Use Your Website to Enhance your Marketing Automation

Tomorrow People

Discover how you can utilise marketing automation to improve conversions across your website. Lead Generation

Are you ignoring your website’s best customers?

Biznology

Would you like to know the single behavior they exhibit on your website that helps you identify those people? They search on your website. Why is it that website searchers convert more than people who merely navigate your site?

How to Track Multiple Website Conversions with Google Ads.

NuSpark

There are many types of website conversions. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform.

5 Great Mobile Website And App Examples

Marketing Insider Group

The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. A welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.

GDPR: What It Means and How to Make Your Website Compliant

Marketing Insider Group

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites.