Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

Is Your Website Making Your Prospects Hate You?


I bet these are familiar to you, though I hope not from your own website. It’s OK to have terms, conditions, and provisos attached to various offers on your website, but they should be easy to understand and presented openly.


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A Beginner’s Guide to a Successful Website Migration


Here’s a comprehensive guide of things you need to know before you implement a website migration. The post A Beginner’s Guide to a Successful Website Migration appeared first on Spiralytics Inc.

A complete guide to website migration


Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Reasons to migrate a website are varied.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Key characteristics of successful lead generation websites

Tomorrow People

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Strategy for lead generation includes looking at what you want your website to do, rather than what it is.

The 11 Most Popular WordPress Websites


We often hear that WordPress hosting is the most straightforward and popular way to build a website. However, have you ever wondered how all those websites look to their visitors? In this article, you will get to know the most famous WordPress websites.

Website Content Audits — Less Really is More


It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. How often do you give a website a second chance after an initial bad experience?

3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Read more: B2B website checklist to maximize CRO.

Should You Consider a Website Experience Audit?


A website experience audit can be just as important. While the typical website audit focuses primarily on SEO matters, those search experts can often overlook the factors at play to make the content itself as valuable as it should be. What Is a Website Experience Audit?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

Website Strategy: A Blueprint For Your New Website Design

Square 2 Marketing

Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It. You’re finally ready to redo your corporate website. In the end, it wasn’t exactly what you expected, and the website still doesn’t generate any real lead volume.

What is Website Personalization?

Visitor Queue

Website personalization is the process of creating a personal and custom experience for the visitors on your site. Instead of creating one website and having all your visitors experience the site the exact same way, you can create a personal experience for each visitor.

17 tips to lock down your WordPress website!


If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. Change your website’s login URL 4. 17 ways to secure your WordPress website!

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?% Visit my website for more content on industrial marketing.]. Website Design & Development Industrial Websites Manufacturing Websites

Easy Tips to Close B2B Website Leads

BOP Design

Let’s get started with 3 easy tips to close B2B website leads : Make the Process Easy. Your entire process, from filling out a form on your B2B website to scheduling a call should be as simple as possible. Read more: 5 tips to leverage your website during COVID-19. Always.

6 Best Website Personalization Tools

Visitor Queue

Website personalization tools are specific and targeted. The post 6 Best Website Personalization Tools appeared first on Blog Visitor Queue. Website BuildingMost customers are more likely to buy from companies that offer relevant and complementary products.

Does Your Website Architecture Hold Up?


House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

Common Issues Found During B2B Website Audits

BOP Design

We think of B2B websites as living, breathing organisms that can expand and evolve over time. Even search engines like Google and Bing reward websites with new, fresh content by showing them in search results. We’ve put together a five-minute website audit to make it easy.

How to Avoid Common Website Design Flaws


A lot of work goes into building a website. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. It’s okay if the name of your website is written in script. Note in the example at right (shown at actual size) from the website, the type in the left menu is not only way too small but also light blue set against a darker blue–a terrible combination for readability. By David Gutierrez.

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Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.

B2B Website Checklist to Maximize CRO

BOP Design

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert. The CTA should be immediately visible from any page on the website.

Website Accessibility Beyond ADA Compliance


Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of design. That same open-mindedness comes in handy in making your accessible website welcoming in its use of language. The post Website Accessibility Beyond ADA Compliance appeared first on Biznology.

Top 9 most visited websites of the United States


So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more. The post Top 9 most visited websites of the United States appeared first on Blog

Are you testing the right things on your website?


It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” The post Are you testing the right things on your website?

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Stop redesigning your website


What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. I said it.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers.

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How to do powerful SEO when using a website builder?


Website builders do not have a good reputation when it comes to SEO. It’s common to see users and even web developers complaining about the inability to rank well on search engine ranking pages when using a website builder. Can you rank on page one with a website builder?

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

What High Conversion B2B Websites Have in Common

BOP Design

Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website. The more conversions you get on your website, the more opportunities you have to connect to your customers and create a sale.

Increase Your Website Traffic with These Killer Marketing Hacks


Increase your website traffic with these effective hacks! Digital Marketing Digital Marketing Strategies Forms & Landing Pages Website Visitor Tracking content marketing digital marketing marketing strategy website designMore traffic translates into more leads, increased sales, and, ultimately, higher revenue.

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimizationWith examples!

External Links: Why Should You Link to Other Websites?


At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. In search engines, the website authority and page rank have similar principles. The post External Links: Why Should You Link to Other Websites?

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The free version of Cloudflare content delivery network (CDN) heals all website wounds


If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. and it might be the panacea you need to speed up, optimize, and secure your site without either having to blow up your hosting solution or retaining a pricey website-optimization consultant. Step 4: Don’t get bullied by Cloudflare: choose the Free Website instead of the recommended Business Website option!