Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. Identifying trends: Spot spikes in EMV that might indicate successful campaigns or viral content.

Lead Ranking 104

Lead Ranking Lead Scoring Cost Per Click Process 104

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. One positive aspect of this marketing strategy is that sources of this word-of-mouth advertising are mostly personal. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Contently

JANUARY 20, 2023

The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality. The campaign was a great example of how word-of-mouth marketing can create a viral sensation and raise awareness for a cause.

User-Generated Content 172

User-Generated Content PR Word of Mouth Viral Marketing 172

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Navigate the Channel

MARCH 20, 2025

Early adopters often generate word-of-mouth advertising, but keep in mind that their enthusiasm may not reflect long-term scalability. For instance, Doubletree Hotels saw viral success simply by offering a warm cookie at check-in, sparking millions of shares and conversations. How can testimonials help in the product launch?

Word of Mouth 65

Word of Mouth Product B2B Thought Leadership Marketing & Strategy 65

Orange Owl Blog

APRIL 16, 2025

Before Zomato, people relied on word of mouth, newspapers, or outdated brochures for restaurant information. Deepinder Goyal According to the podcast, the initial traction came from simple word-of-mouth marketing within office spaces, proving that product-market fit doesn’t always require massive marketing budgets at the outset.

Word of Mouth 52

Word of Mouth Marketing AI Marketing Budget Advertising Agencies 52

Marketing Insider Group

AUGUST 1, 2023

Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. And, a high Virality Rate can help spread the word about your brand, products, or services to a wider audience. Measuring Virality Rate is pretty straightforward.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. If it can be measured, it probably should be measured. A good audit helps you figure out why.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Salesforce Marketing Cloud

OCTOBER 1, 2024

Lewis, an eight-foot-tall, talking jack o’lantern (who insists he is NOT a jack o’lantern) became a viral social media star as shoppers uploaded videos of their interactions with the character in stores. That’s the kind of smart, thoughtful product extension that grows loyalty and inspires positive word of mouth. Back to top.

POS 105

POS Merchandising Forecasting Display 105

Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth. It refers to the process of leveraging word of mouth marketing to turn customers into volunteer marketers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Anything Goes Marketing

MAY 13, 2007

Tags: susie flynn , US politics , word of mouth marketing , social networks.

Web 2.0 100

Web 2.0 Viral Marketing Word of Mouth Creativity 100

Sprout Social

SEPTEMBER 26, 2024

The ad’s virality wasn’t a complete surprise. Myer recalls how keeping Swehl’s brand mission front and center helped turn their viral moment into a lasting win. “We In other words, we always evaluate our efforts through the lens of the same questions, like: What problem are we trying to solve?

PR 90

PR Planning Advertising Agencies Work Management 90

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Adobe Experience Cloud Blog

MAY 9, 2013

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Content Standard

OCTOBER 1, 2015

Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing. Harnessing Social Word of Mouth.

Word of Mouth 40

Word of Mouth Case Studies Content Social Media 40

SendX

SEPTEMBER 21, 2020

The email content is easy to share so it also gives you opportunities for viral and word-of-mouth marketing. Your email list consists of people who decided that they want to receive emails from you. They are already interested in your brand. Measurable.

Paid Search Agency 273

Paid Search Agency Email Marketing Work Management Marketing Management 273

Convince & Convert

FEBRUARY 26, 2015

Because of this authentic video that went viral, Huggies achieved a goal that all marketers should have: be on the minds of your consumers before they need you. To shorten a very long and detailed inside look, Huggies chose to reach “soon to be moms” through nostalgia and a little tug on the heart strings.

Blogger 149

Blogger Outreach Case Study Case Studies 149

MKT1

NOVEMBER 4, 2024

Overview of the 5 top-of-funnel growth engines : Inbound, Outbound, Product Virality, Events, and Ecosystem. RSVP Section 1: Choosing the right engine(s) I use 5 engine buckets to categorize all of the top-of-funnel growth channels available: inbound, outbound, product virality, events, and ecosystem. Example - Dropbox.

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Optinmonster

AUGUST 25, 2021

Create a Word-of-Mouth Popup. One of the best ways to do that is with a “word-of-mouth” popup. But you may be wondering, “What’s the advantage of adding a word-of-mouth popup to my site?” Referral Marketing Ideas. What’s the easiest way to make these online contests?

Word of Mouth 112

Word of Mouth Work Management Marketing Management Ideal Customer Profiles 112

SocialPilot

FEBRUARY 3, 2025

Trends-Jacking: Leverage current events, challenges, or viral trends to align your brand with people’s opinions. In 2020, when DreamsChallenge was trending on TikTok, a TikToker went viral by making a skateboarding video while drinking Ocean Spray cranberry juice and lipsyncing to Fleetwood Macs Dreamer song.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Heinz Marketing

JANUARY 7, 2022

Rather, the goal is for customers to be the ones getting the word out about your product. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy.

Product 119

Product Top of Funnel Sales Qualified Leads Churn Rate 119

Valasys

MARCH 25, 2025

Additionally, animations are highly shareable, increasing the chances of content going viral and reaching wider audiences. Memorable animations also encourage word-of-mouth marketing, as individuals are inclined to share content that resonates with them.

Product 40

Product Word of Mouth Customer Satisfaction Viral Marketing 40

Convince & Convert

NOVEMBER 10, 2014

This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers.

Case Studies 149

Case Studies Case Study Storytelling Studies 149

Vision Edge Marketing

APRIL 12, 2022

This strategy counts on the product — its features, performance, and virality—to do the “heavy lifting.” Word of mouth is essential to the success of a PLG strategy. In a product-led growth strategy, the product is accountable for acquiring, retaining, and growing new and existing customers. Turn adopters into advocates.

Enterprise Management 218

Enterprise Management Work Management Marketing Management Product 218

Convince & Convert

JANUARY 15, 2018

This is the Facebook version of prioritizing consumer-driven word of mouth. Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. We’re personal trainers for digital marketing and word of mouth. Get Serious About Employee-Generated Content (EGC).

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Single Grain

FEBRUARY 12, 2025

As a result, SearchGPT can recommend content topics that are likely to go viral. Businesses can improve user retention by delivering more relevant content recommendations and encouraging more natural referrals through word-of-mouth and direct sharing. SearchGPT offers another opportunity for brands to rank organically.

Marketing AI 64

Marketing AI Tools Brand Identity Branding 64

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Marketing Insider Group

DECEMBER 6, 2022

Tell them you’d like to send them a free gift for spreading the word about your business. It’s a relatively inexpensive and simple campaign, but it has the potential to result in more word-of-mouth testimonials from someone you know is already willing to tell their friends about your business and products. The Branded Box.

Sample 362

Sample Loyalty Paid Search Agency Social Media 362

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

markempa

JUNE 8, 2007

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Contently

APRIL 18, 2023

For consumers, user-generated content falls in the same category as word-of-mouth, which makes it a valuable option that brands haven’t fully tapped. Not only did it take off among social media users, but top celebrities like Taylor Swift and Steven Spielberg joined in on the viral challenge.

Lead Ranking 187

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 187

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Sprout Social

FEBRUARY 11, 2025

It isnt about short-term wins like viral campaigns, its about earning and keeping brand trust , transparency and goodwill for the long haul. Evangelism and customer loyalty Those old marketing adages, The best advertising is word-of-mouth and Its easier to keep a customer than acquire a new one, ring true when measuring brand love.

Brand Identity 71

Brand Identity Branding Peer-to-peer Communities 71