Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Be Transparent: Own your expertise while transcending business and product biases. Ability to experiment: Brands aren’t bound by the constraints of traditional media models.

Media 94

Media Brand Identity Branding Storytelling 94

Oktopost

APRIL 13, 2023

In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy.

Resources 118

Resources Work Management Tactics Marketing Management 118

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

MARCH 8, 2023

In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. With a data-driven approach to storytelling, Lauren has reached international markets and driven startup growth exponentially.

PR 117

PR Media Transparency Startups 117

Marketing Insider Group

OCTOBER 28, 2020

Transparency helps increase engagement and consumer vulnerability. He plays an essential role as a storyteller in the face of history. Storytelling allows companies to share their values and experiences with their clients. As marketers, we need to value our customer’s privacy and keep their trust.

Planning 363

Planning Forrester Work Management Storytelling 363

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Standard

FEBRUARY 20, 2024

In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Be transparent: Clearly indicate where AI was used to create or augment content to build trust with readers.

Storytelling 86

Storytelling Transparency Trust Marketing Opinions 86

Oktopost

FEBRUARY 16, 2022

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers. Stay in the Loop. Catch all episodes here.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Navigate the Channel

SEPTEMBER 15, 2023

Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content Standard

OCTOBER 24, 2017

Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity. How do they engage in storytelling to stand out from the crowd? Transparency and authenticity were super important to us. Few succeed; even fewer survive to become household names.

Storytelling 78

Storytelling Brand Identity Branding Transparency 78

Oktopost

NOVEMBER 25, 2020

About Zeev Ben-Shachar: With over 15 years of public speaking experience, Zeev has been coaching executives and delivering trainings in effective communication, finding meaning in the mundane, storytelling and public speaking to thousands of people around the world. His clients include Boston Consulting Group , WeWork and the Jewish Agency.

Marketing & Strategy 125

Marketing & Strategy Storytelling Transparency Advertising Agencies 125

Brandpoint

MARCH 15, 2024

By using advanced technologies and communication platforms, PR practitioners can limit misinformation sharing, promote accurate information dissemination, and engage in transparent communication with their target audiences. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Content Standard

MAY 6, 2024

He notes that successful brands are those that involve consumers in storytelling, effectively making them co-creators of the brand story. Michael underscores the importance of transparency in how brands use AI to process consumer data and make decisions.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. Establish clear guidelines and protocols for responsible AI usage within your company, promoting transparency and accountability.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use. Is your B2B marketing transparent? Studies have shown that people make decisions with their hearts. CC License.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use. Is your B2B marketing transparent? Studies have shown that people make decisions with their hearts. CC License.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Like What You Heard?

CMO 118

CMO Transparency Storytelling Startups 118

Sprout Social

NOVEMBER 1, 2023

In this article, we’ll show how businesses can foster trust and transparency through behind-the-scenes content. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

Campaigns 85

Campaigns Work Management Content Transparency 85

Stevens & Tate

NOVEMBER 25, 2022

This level of transparency makes brands more human, more approachable, and more connected with their target market. Be a Storybrander, Not a Storyteller. There are some important differences between storybranding and storytelling, though. Core Values in a Nut Shell.

Brand Identity 121

Brand Identity Branding Storytelling Buyer Personas 121

Top Rank Marketing

AUGUST 17, 2023

As a bonus, she’s transparent about her journey, success, failures, and lessons learned from them, making her relatable and authentic. Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. Looking to elevate your B2B brand’s storytelling?

B2B Marketing 80

B2B Marketing B2B Storytelling Marketing & Strategy 80

Top Rank Marketing

NOVEMBER 27, 2023

.” — @RyanBares Click To Tweet AI Insight #3 — Jen Holtvluwer Jen Holtvluwer Digital Enterprise Sales Microsoft @JenHoltvluwer Customers will always be your best influencers to leverage in storytelling efforts. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

Zoominfo

MARCH 28, 2018

Be transparent. Transparency seems like an obvious essential in any brand strategy– but it’s often easier in theory than it is in practice. For this reason, you must be transparent, both in your brand messaging and your interactions with prospects and customers—even when it’s difficult. Honesty is always the best policy.

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

Marketing Insider Group

JUNE 29, 2020

To build trust and deliver transparency, you must look at things from the customer perspective. Empathetic storytelling creates a bond between you and the reader. Those organizations that have a social impact resonate more with buyers (53 percent of respondents said they expect brands to be involved in at least one social issue).

Lead Scoring 363

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 363

Oktopost

OCTOBER 29, 2020

Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. More About the Show: Radically Transparent is one of Oktopost ’s popular original podcast shows on the podcast channel, B2B Marketing Now.

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Marketing Insider Group

AUGUST 11, 2023

Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms.

Social Networks 169

Social Networks Business Work Management Social Media 169

Navigate the Channel

JULY 24, 2023

Selecting a suitable PR agency requires careful consideration, as they act as a brand’s storyteller, shaping how it is perceived by the public and key stakeholders. The Non-Transparent Communicators Effective communication is the cornerstone of a successful PR campaign.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Exo B2B

MAY 8, 2024

Brand storytelling. Consumer engagement and transparency. 74% of consumers believe that transparent communication has become more important after the COVID-19 pandemic, demonstrating the importance of authenticity and transparency for brands ( Oberlo | Where Self Made is Made ).

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers. ” <!

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers. ” <!

Transparency 40

Transparency Tactics Brand Identity Branding 40

Marketing Insider Group

MAY 12, 2020

For them, content marketing is all about: Telling stories, sharing experiences, and being more transparent. Instead of creating tired, cheesy content about coolers and where you could use one of their coolers, they choose instead to create amazing storytelling packages made up of journalism-style writing, and rich photos and videos.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Zoominfo

DECEMBER 18, 2019

Transparency and trust are significant pieces of the branding puzzle. Consider the following: 94% of consumers are likely to show loyalty toward a brand that offers transparency ( source ). Storytelling is a critical way to evoke emotions in your audience and encourage them to build a connection with what you’re offering.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Marketri

OCTOBER 5, 2023

The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point. The discussions around storytelling underscored its primal place in our DNA – after all, who doesn’t remember a juicy piece of gossip?

CMO 62

CMO Marketing AI Ethics Storytelling 62

SmartBug Media

JUNE 28, 2023

Through storytelling, media relations, and content creation, PR helps to differentiate a brand from its competitors and establish a strong brand identity. Transparency, consistency, and swift and appropriate action can help a company mitigate any long-term damage to its brand reputation.

PR 98

PR Brand Identity Branding Loyalty 98