The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. What is a spam trap?

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. It is very likely that you were part of the collateral damage in a war being waged against email SPAM.

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Why Are My Emails Going To Spam?

Belkins

When you know your positive/negative response ratio, you fully understand if the current content strategy works for you or if it needs some adjustments. There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. Having worked through thousands of mailboxes and stared into no-response abyss for five long years, we can tell you with the utmost certainty that there is a #1 suspect to your sending issues.

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26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Sharpspring

Confirmed Opt-In (aka double opt-in) is less of an issue for bounce rates and more of a recommendation for avoiding the spam folder. Also, you shouldn’t trust that older email addresses still work. Tips to Avoid the Spam Folder.

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Your emails aren’t spam

Exo B2B

To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder.

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Here’s The Difference Between Sales Spam and Human Connections

Engagio

Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam. And they work just as well in a sales context.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. If you are just coming to the CASL party, you may have some significant work to do. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany.

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How Spam Calls Harm Businesses and Frustrate Marketers

Martech Advisor

Spam phone calls are more than just an annoyance for consumers. Consumers today are plagued by spam calls. Nearly half of all cell phone calls are spam. We get them in the morning while eating breakfast, we get them at work, and we get them during dinner.

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Email Open Rates Best Practices

SendX

Given that you’ve got very limited real estate to work with here, it’s also vital you choose the right type of words. Avoid spam filters Globally, some 14.5 billion emails are marked as spam every day, equating to 45% of all emails sent.

Do You Need to Worry About CAN-SPAM Lawsuits?

Marketo

Unfortunately, I don’t really need to introduce the idea of spam to you. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Moz

But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. I knew that they were only earning an 8th place ranking in Google’s Local Finder, pushed down by spam. Step 3: Identify obvious spam.

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Why An Email Spam Test Is Necessary To Run Cold Campaigns

Belkins

Anti-spam campaigns and anti-spam monitoring are often mentioned as part of our services. Why our work involves dealing with spam. As we know, spam is a bulk of advertising emails that nobody asked for. This is the filter we work with most often.

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Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Marketing Action

First, your domain can easily end up blacklisted if a spam trap ensnares it. Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. A spam trap has the ability to completely shut down your email program.

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Detecting Link Manipulation and Spam with Domain Authority

Moz

While I in no way intend to say that all manipulation can be detected, I want to outline just some of the myriad surprising methodologies to detect spam. The general methodology You don't need to be a data scientist or a math nerd to understand this simple practice for identifying link spam.

Why Do Spam Filters Hate Me?

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

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Get Out of the Spam Folder and Into the Inbox

Sharpspring

Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. Domain reputation works the same way. We’re living in a new email world.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. If you are just coming to the CASL party, you may have some significant work to do. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany.

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Is Google Authorship just an Elaborate Spam-Detection Tool?

Biznology

However, a recent theory about Authorship being nothing more than an elaborate spam-detection tool has interested me greatly and I would like to examine this idea more closely. A much more plausible reason for the skepticism surrounding Authorship is in regards to SEOs and the potential for Google to utilize Authorship as an anti-spam tool. Possibility of Google Authorship as a Spam-Detection Tool. Remember, this would be a tool that fights against SPAM!

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The Evolution of Email Spam: Here’s How Your Customers Now Define It

Litmus

But when we consider how subscribers’ rising expectations has worked to evolve what email spam really is, her frustration comes into focus. Irrelevant and unwanted email is the new spam in the eyes of both consumers and Internet Service Providers (ISPs).”. How your customers define email spam. Your customers view any irrelevant or unwanted email as spam. Email spam redefined.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. If you are just coming to the CASL party, you may have some significant work to do. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted. siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. If you are just coming to the CASL party, you may have some significant work to do. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany.

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CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. The thing is, we have a lot of the same issues down here when we’re dealing with CAN-SPAM.

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The Changing Nature Of Work [Slideshare]

Marketing Insider Group

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role.

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Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

A lot of people are coming into LinkedIn Groups armed with what does NOT work. We see people doing things that don’t work. They’ve never worked—have never been good ways to network, collaborate or sell. All we tend to see is the noise of “what does not work.”. Succeeding is real work, requires discipline. The key to creating a Group that takes people to where they want to go is real work. Today's guest blogger is Jeff Molander.

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SEO Expert Ted Ulle on the Google Spamming Controversies

Biznology

I have worked with Ted at Converseon the last two years and I am sure that you'll be interested in his views on how search spam has suddenly become front-page news. Image via CrunchBase. Today's interview is with Ted Ulle, the Senior Search Analyst for Converseon, and an administrator at Webmaster World ( tedster ), one of the foremost online forums for organic search optimization.

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An Open Letter to Marketers: Make Love, Not Spam

Hubspot

We, the marketing industry, have a problem with spam. Make Love Not Spam from HubSpot All-in-one Marketing Software. But it's not lovable, and as a marketing community, we should work to up our game.

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Email and Spam – The Two That Shouldn’t Tango

Marketo

With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. 4 Email Marketing Best Practices to Spam-Proof Your Content. Spamming your readers will only result in the loss of future readers and potential sales.

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14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. And here at HubSpot, we're working hard to practice what we preach.

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How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors. Email marketing is one of the main cornerstones of several B2B marketers’ strategies.

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Passionate supporters are not passionate about this change , Dan and Dino will need to do more of the work this time.

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Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The best way to avoid this is to understand what spam filters are and why they’re necessary. How do Spam Filters Work?

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. The software should always work, no hiccups or quirks. Avoid words known to trigger spam filters.

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Why Spam Commenters Are Better At Marketing Than You

Hubspot

Spam is annoying. The problem is, if it didn't actually work, then no one would do it. One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam.

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