Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. How will AI streamline your operations?

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

DECEMBER 27, 2023

“Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation.

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 25% are gearing up to jump on board.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 99

Marketing AI Allocation Zoominfo ROAS 99

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. For example, is your DAM ready for AI? Its potential is unlimited. This is both exciting and concerning.

Digital Asset Management 121

Digital Asset Management Marketing AI Work Management Marketing Management 121

Martech

DECEMBER 21, 2023

AI is here to help! You can personalize it yourself or let the AI surprise you! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. That’s a big step forward for AI, IMOP. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. Seode AI’s Seode.ai Seode AI’s Seode.ai

Marketing AI 105

Marketing AI Marketing Automation Services Word of Mouth CPA 105

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content Use wise guardrails. No sharing of company or customer data with the models.

Marketing AI 135

Marketing AI Enterprise Management Marketing Management Generation 135

Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 97

CRM Marketing AI Marketing Management Customer Satisfaction 97

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Watch & learn 1.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. But there is so much uncertainty out there around AI for telecom customer service because it exposes those organizations to new risks and uncertain returns. Predictive AI can do things like help direct customers to self-service resources.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. The second uses AI to assign trust and reliability scores to media partners.

Advertising Agencies 107

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 107

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

CMS Development 113

CMS Development SEO Trends API 113

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Anyword

APRIL 22, 2024

These integrations facilitates a unified approach to marketing management, allowing data from various sources to be collected, analyzed, and acted upon in real time. Custom AI Model: Tailoring Content to Each Channel Every marketing channel has its unique characteristics and audience expectations.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Gartner 114

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. Image via Sprout Social It’s a solid reason for businesses big and small to use social media management tools that can help you track and manage customer messages better. On social media, most customers just want to be heard and understood.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. AI is undoubtedly propelling the world of marketing forward.

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Salesforce Marketing Cloud

JANUARY 2, 2024

What is new, though, is how accessible AI is. Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. Meet your team Where will AI add value?

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

APRIL 23, 2024

It helps enterprise retailers like IKEA and Chico’s make customers’ shipping and delivery experiences transparent by tracking data from 350 carriers and using AI-powered analytics to estimate delivery times and anticipate delays. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

Enterprise Management 108

Enterprise Management Purchase Work Management Marketing Management 108

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Martech

JANUARY 23, 2024

The report cites new generative AI capabilities and low-code tools as further drivers for steady growth in the coming years. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). Customer understanding (data management and analytics).

Marketing Management 112

Marketing Management Marketing Budget Budget Programs Forrester 112

Salesforce Marketing Cloud

DECEMBER 6, 2023

5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

MARCH 14, 2024

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities.

Enterprise Management 108

Enterprise Management Marketing AI Work Management Marketing Management 108

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

Work Management 116

Work Management Trends Business Forrester 116

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105