How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group.

Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately.

B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B. Run social ads!

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

How to Understand Social Media Marketing Metrics

Reachforce

Explaining to the boss why your social media methods are a must-have requires more than just your word. Social MediaIt needs data to back it up.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Buffer Social ).

The Guide To Social Media Marketing Automation

Webbiquity

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Stories, in particular, also appear to be paying off for social media marketers. The Growing Investment in Social Media Marketing.

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. Half a dozen responses related to a variety of social marketing challenges, primarily focusing on. Using social.

Leveraging Social Media and Social Data for Future Content

Marketing Insider Group

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group.

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Sales Enablement Social Media Marketing social media marketing social media selling social sellingFind out how it fits into your marketing strategy.

Social 200

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

Leveraging Social Media and Social Data for Future Content

Marketing Insider Group

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group.

9 Award-Winning Customer Advocacy Success Stories

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.

Book Review: The Social Employee

Webbiquity

One of the most powerful impacts of social media is the way has democratized brands. Asking employees to use social platforms on a brand’s behalf can easily feel awkward, or forced. Such a riddle creates an unmistakable parallel with the nature of social employee engagement.

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Social Media Statistics Marketers Need to Know [Infographic]

Marketing Insider Group

billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. The post Social Media Statistics Marketers Need to Know [Infographic] appeared first on Marketing Insider Group. Social Medi

Social Selling is Just … Selling: A Contemporary Guide

DiscoverOrg

The average American will spend up to 50 minutes browsing through social media today. More important: Those 303 hours of social browsing are sales opportunities for you. Social media isn’t for everyone. Social selling is more than just making pragmatic connections on LinkedIn.

Social 223

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Who Is My Audience on Social Media?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 26: The 29 Best Social Media Monitoring Tools. #27:

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Why Social Media Is Important for Business Marketing

Marketing Insider Group

Let’s start with one simple fact: your business needs a social media presence. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […].

5 Reasons to Re-share Your Content on Social Media

Act-On

Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketingWant better ROI from your content marketing?

The Importance of Data to Social Media Marketing

Modern Marketing

More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.

The New Rules of Engagement with Social Media Influencers

Modern Marketing

If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: Social Marketing

Rules 260

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

5 Easy Tools for Social Selling Success

Webbiquity

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? 5 Easy Tools for Social Selling Success.

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Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

A common challenge in the B2B space is figuring out how to use social media to drive results. This is a valid question, as social media platforms are filled with social media content from B2C industries such as lifestyle and entertainment. Social Media & Event Marketing.