Expert insights. Personalized for you.
In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Social media demographics to inform your brand’s strategy in 2020. MORE
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. MORE
Social proof can help create trust and boost your business growth in 2022. Social proof is more than reviews and testimonials. Social media is a great channel for community growth. But what’s even more powerful is combining multiple types of social proof. MORE
Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Social Media MORE
Another way to win attention in noisy social feeds is by being highly relevant. This is why audience targeting has become a necessary component of successful social media publishing. However, social media targeting can be used strategically beyond paid social advertising. MORE
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. HS) Social media advertising has taken off lately. MORE
Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. MORE
And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. A post shared by Sprout Social (@sproutsocial). MORE
Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? MORE
As small business owners navigate change and recovery in the wake of the pandemic, social media will continue to be a key element in accelerating their organizations’ future growth. Use social data for more than marketing. Drop your business social media below???????????? MORE
Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? MORE
Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years. MORE
Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. A commitment to being more socially conscious. Social media teams. MORE
The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. MORE
When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. Reframe the context around social commerce trends. Social commerce isn’t going away. MORE
In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Social media budget. MORE
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience. MORE
What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . MORE
There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency? MORE
The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. Only 2-5% of all website traffic comes from social media. Employee social networks are 10x larger than the brands they work for. MORE
Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. MORE
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. To help, we pulled social metrics to show marketers how different industries performed across all social platforms last year. MORE
Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. MORE
So, you’ve been tasked with creating a social media RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Social media marketing agencies typically offer a variety of services. MORE
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business. Social media is for fun. MORE
Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience. MORE
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to. MORE
More importantly, you need to know the ideal character count for social media posts. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. Free social media character counter. MORE
Social media campaigns are never as simple as they seem. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch. Social ad campaigns. MORE
Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. MORE
Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. MORE
If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. MORE
But if you manage your company’s social media accounts, this is actually a risk that you should consider. This is also very helpful because you can separate your personal social media notifications from the work ones. MORE
But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day. MORE
Social Related Topics 
Marketing Insider Group
MAY 10, 2022
The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. Only 2-5% of all website traffic comes from social media. Employee social networks are 10x larger than the brands they work for.
Biznology
APRIL 6, 2022
There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency?
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Webbiquity
APRIL 19, 2022
Social proof can help create trust and boost your business growth in 2022. Social proof is more than reviews and testimonials. Social media is a great channel for community growth. But what’s even more powerful is combining multiple types of social proof.
Sprout Social
MAY 18, 2022
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to.
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.
Sprout Social
NOVEMBER 25, 2020
In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Social media budget.
Sprout Social
APRIL 18, 2022
Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years.
Sprout Social
DECEMBER 7, 2021
Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.
Sprout Social
FEBRUARY 10, 2022
Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. A commitment to being more socially conscious. Social media teams.
Sprout Social
MARCH 16, 2022
And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. A post shared by Sprout Social (@sproutsocial).
Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School
In this session Prof. Jordi Gili with the Geneva Business School will share key learnings from digital sales programs and will hint at the Key Performance Indicators that Digital Sales programs should aspire to in 2023.
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Sprout Social
MARCH 30, 2022
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. To help, we pulled social metrics to show marketers how different industries performed across all social platforms last year.
Sprout Social
JULY 26, 2021
More importantly, you need to know the ideal character count for social media posts. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. Free social media character counter.
Sprout Social
MAY 3, 2022
The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization.
Marketing Insider Group
JUNE 16, 2021
Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Social Media
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Sprout Social
APRIL 19, 2022
Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy.
Sprout Social
MAY 2, 2022
When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. Reframe the context around social commerce trends. Social commerce isn’t going away.
Sprout Social
AUGUST 10, 2021
What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. .
Oktopost
OCTOBER 28, 2021
Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate.
Speaker: Paul Slack, Vende Digital CEO
Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. HS) Social media advertising has taken off lately.
Sprout Social
NOVEMBER 16, 2021
If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms.
Biznology
APRIL 9, 2021
But if you manage your company’s social media accounts, this is actually a risk that you should consider. This is also very helpful because you can separate your personal social media notifications from the work ones.
KoMarketing Associates
NOVEMBER 10, 2021
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling
Sprout Social
FEBRUARY 15, 2022
Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do?
Sprout Social
FEBRUARY 21, 2022
Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social.
Sprout Social
JULY 22, 2021
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience.
Sprout Social
SEPTEMBER 13, 2021
As small business owners navigate change and recovery in the wake of the pandemic, social media will continue to be a key element in accelerating their organizations’ future growth. Use social data for more than marketing. Drop your business social media below????????????
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.
Sprout Social
MAY 11, 2022
So, you’ve been tasked with creating a social media RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Social media marketing agencies typically offer a variety of services.
Sprout Social
OCTOBER 26, 2020
Another way to win attention in noisy social feeds is by being highly relevant. This is why audience targeting has become a necessary component of successful social media publishing. However, social media targeting can be used strategically beyond paid social advertising.
Sprout Social
MAY 10, 2022
Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future.
Sprout Social
JANUARY 20, 2022
Social media campaigns are never as simple as they seem. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch. Social ad campaigns.
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Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!
Marketing Insider Group
SEPTEMBER 20, 2021
But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day.
Sprout Social
DECEMBER 2, 2020
In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Social media demographics to inform your brand’s strategy in 2020.
Sprout Social
OCTOBER 11, 2021
Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line?
Biznology
JANUARY 8, 2021
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business. Social media is for fun.
Speaker: James Gilbert, Head of Marketing at CRMNEXT
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
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