Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. Only 2-5% of all website traffic comes from social media. Employee social networks are 10x larger than the brands they work for.

10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Sprout Social.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

8 social selling metrics to measure success

Sprout Social

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to.

14 TikTok tools to amplify your social video strategy

Sprout Social

But that also means you have to step up your social video strategy. Sprout Social. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. Templates for every social network.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Social media budget.

Ask Buffer: How Can You Batch Content for Social Media?

Buffer Marketing

Across its social media, the brand publishes content that tends to be centered around these things: sustainability, meal prepping, and customer-driven campaigns. Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life.

17 social media management tips for productivity and organization

Sprout Social

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. Set your social media goals. Measurable: You need to track any social goal with numbers.

How to Choose a Good Social Media Agency


There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency?

The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

In this session Prof. Jordi Gili with the Geneva Business School will share key learnings from digital sales programs and will hint at the Key Performance Indicators that Digital Sales programs should aspire to in 2023.

Audiences or communities? Defining the new social media landscape

Sprout Social

Think about your first social media account. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. What is social media?

32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Social Listening Deck (Sprout Social).

Five Social Proof Best Practices for 2022


Social proof can help create trust and boost your business growth in 2022. Social proof is more than reviews and testimonials. Social media is a great channel for community growth. But what’s even more powerful is combining multiple types of social proof.

Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Marketing

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Q: Has growing an online presence using social media, specifically Twitter, helped your career?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Social Proof: Shaan Puri on Curating First Impressions

Buffer Marketing

Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Q: Thanks for taking the time to meet with me for Social Proof Shaan! Did publicizing your projects lead to you publishing on social media? Want to be seen as knowledgeable about social media?

How often to post on social media

Sprout Social

Right now, at your desk: raise your hand if you’ve ever wondered how often to post on social media? It’s a question that has plagued marketers since the dawn of social media, and it’s an important one to ask. How often to post on social media overall.

8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. The app is currently having its time in the spotlight, especially as it offers users a different experience than any other social media platform.

4 ways social media impacts consumer behavior

Sprout Social

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact.

3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Social media management costs overall. There is no one-size-fits-all social media management cost. Social strategy.

24 Best Social Media Apps to Help You Create Epic Social Media Content

Buffer Marketing

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Here are five awesome apps to help you with publishing your social media content: 1.

What is a social media content creator and when should you hire one?

Sprout Social

We are officially in the era of the social media content creator. Brands of all sizes and industries want in on the creator economy, creating new functions within social media teams. What’s a social media content creator? Social media trends and functionality change daily.

44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. Additionally, social (16%) was cited as the top website traffic source by respondents.

How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling

Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Buffer Marketing

Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Social media managers are often alone in their role depending on the company and are expected to wear many hats. What causes burnout in social media managers?

Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025.

5 Steps for Dealing with Social Media Negativity

Buffer Marketing

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. However, the exception to this rule will have to be your or your social media manager’s mental health , which should take priority over anything else.

Why lifecycle marketing matters for your social team

Sprout Social

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. HS) Social media advertising has taken off lately.

Funnel 163

9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.

How long should social posts be? Free social media character counter

Sprout Social

More importantly, you need to know the ideal character count for social media posts. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. Free social media character counter.

Leveraging Social Data for Better Engagement


In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

Thinkers360 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.

The Most Popular Social Media Newsletters in 2022


In 2022, the email address is the #1 chased a piece of data about us. It's hard to imagine an online presence without it, as over 4.26 billion email users send almost 13.2 billion every second. Newsletters

How to Build a Winning B2B Social Media Marketing Strategy That Will Drive Results


In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company?

Successful events start with social

Sprout Social

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. .

Social 106

Kids and keyboards don’t mix for social media managers


But if you manage your company’s social media accounts, this is actually a risk that you should consider. This is also very helpful because you can separate your personal social media notifications from the work ones.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!