Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke.
You have to manage various projects, harmonizing content creation, engagement strategies, and analytics.
But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?
I have the solution. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. These tips will help you streamline and harmonize your workflow and advance your goals.
Let’s get started.
6 Tips on How Social Media Marketers Can Manage Multiple Projects
Here are some tips on how social media marketers can manage multiple projects efficiently.
1. Always Have a Plan
The importance of planning for your social media marketing projects cannot be overemphasized. Planning is one of the most important factors for success in your social media marketing initiatives.
Here are some tips to make a plan:
- Build a content calendar: Your content calendar will help you outline what content you will create and where and when it will be published. This way, you organize your content, avoid duplication, and maintain consistency across your projects.
- Use project management tools: Project management tools such as Trello, and CoSchedule can help you create, organize, and track your projects in one place. You can use these tools to define your objectives, assign roles and responsibilities to your teammates, and track your status and updates. Find some great tools in this list by Attrock.
- Define the scope and objectives of each project: Your scope should answer questions like
- What do I plan to achieve?
- Who is my target audience?
- Which KPIs will I use to measure performance?
Use these tips to create a solid plan and manage multiple clients and social media projects efficiently.
2. Prioritize Tasks
Sort and prioritize your social media projects or tasks according to their urgency, importance, and impact.
You can use the Eisenhower Matrix to prioritize your projects and tasks. This project management method requires that you divide your projects/tasks into four quadrants:
- Urgent and important
- Urgent but not important
- Important but not urgent
- Neither urgent nor important
The image below shows how you can manage the tasks in various categories.
Image via Eisenhower.me
3. Organize Your Folders
One of the biggest challenges of managing multiple projects is that there is a potential for mix-ups.
That’s why it’s important to create separate folders for each client. Within those folders, you can create sub-folders for each project and then add sub-folders for various tasks and activities within each.
You can make it simpler by using color coding to use different colors for different clients or different types of projects.
But can you change the color of folders on Mac or Windows?
Absolutely! Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. You’ll see a list of colors, choose the one you like and your folder will be colored and a tag will be added to it.
4. Delegate and Outsource
Another way how social media marketers can manage multiple projects efficiently is by delegating and outsourcing some tasks.
You don’t have to do everything by yourself. Instead, take advantage of the skills and expertise of other professionals to help you with your projects.
Hire content creators like freelance writers, designers, or videographers to produce high-quality content for your social media projects. Find content creators on freelance platforms like Upwork and Fiverr.
Likewise, you can contact social media influencers, bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers.
Or, better yet, hire a virtual social media assistant to handle all the administrative or creative tasks while you focus on other, more important tasks.
The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world.
One study projected that this fledgling industry will grow at a CAGR of 37.3% between 2022 and 2027. Within this period, the size of the market could grow by $27 billion.
Image via Technavio
You can contract virtual assistants through freelance platforms or virtual assistant agencies like Wishup, Amazon, Freelancer, and Head Field.
Additionally, if you are having a hard time knowing how to start and assess, there are varied social media consultancies, like Convince & Convert, who can help you audit, organize, and strategize your social efforts.
5. Use Templates and Checklists
A simple yet effective way to manage multiple social media projects efficiently is to use templates and checklists. A template or checklist helps you ensure consistency across your social media projects.
A template or checklist will also ensure that your social media campaign always meets the requirements and follows the best practices for each platform.
This template can be a document that helps you define and record your social media marketing goals, audience, platforms, content, and other metrics. You can use templates to record captions, hashtags, graphics, or stories and tweak them for each social media project.
Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite.
6. Analyze and Optimize
My sixth and final tip on how social media marketers can manage multiple projects is to analyze and optimize your social media results and performance.
Create a routine for analyzing your results and performance. It could be weekly, biweekly, or monthly; the more frequent, the better.
To analyze and optimize your social media results and performance, you can:
- Track your metrics and KPIs using social media analytics tools. They will help you measure your performance and provide insights into your reach, engagement, and conversions. Some great social media analytics tools to add to your arsenal are Keyhole, Google Analytics, Rival IQ, IZEA, and Sendible.
Take a look at the kind of analytics and social media metrics provided by Keyhole:
Image via Keyhole
- Improve your content quality and relevance through AI content marketing tools. AI content marketing tools can help you with tasks like keyword research, content optimization, headline generation, and social listening. Some popular AI content marketing tools are MarketMuse, Frase, and Clearscope.
- Test and experiment with different social media content formats, platforms, and strategies. Use methods like A/B testing, surveys, and feedback to test and experiment with different variables of your social media marketing. Testing and experimenting should help you identify what works best for your audience and what doesn’t.
The Takeaway
I hope you gained new insights on how social media marketers can manage multiple projects from the tips laid out in this article.
Managing multiple social media projects efficiently is not an easy task, but it is far from impossible.
Remember to:
- Plan ahead
- Prioritize projects by importance
- Organize your desktop
- Delegate and outsource
- Have template and checklists at hand
- And analyze and optimize frequently.
These tips will help you manage multiple social media projects efficiently. All the best!
