Search Engine Journal

MARCH 25, 2021

Google is adding support for a new type of schema markup with the introduction of rich results for education sites. The post Google Supports New Schema Markup For Education Sites via @MattGSouthern appeared first on Search Engine Journal.

Education 93

Education Paid Search Agency Google Ads 93

Webbiquity

FEBRUARY 6, 2024

Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.” Specifically, they would label certain images as “products” whenever those images are inside the product schema. ” This could drive additional clicks to your webpage.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Brightedge

NOVEMBER 5, 2020

But what about breadcrumbs schema, FAQ schema, Review and all the others that may be useful to your pages? Underrepresented schema markup. Typically, you will find that small trade colleges are some of the only to utilize education schema. While FAQ and QA markup might be similar they serve different functions.

FAQ 53

FAQ Guidelines SERP SEO 53

Ahrefs

AUGUST 31, 2023

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more › (..)

Examples 120

Examples Personalization SEO 120

Hubspot

NOVEMBER 1, 2019

Just like when I first watched The Matrix , when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. What Is Schema Markup?

Marketing Websites 76

Marketing Websites Click Rate Wikipedia Pricing 76

Webbiquity

OCTOBER 27, 2020

Leverage Schema Markup. If you haven’t implemented schema markup on your website, this may be the time that you start using it. By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). Image credit: SEMrush.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

EMagine B2B Blog

MARCH 5, 2019

In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them. Here’s what we’ll cover in today’s article: Breaking Down Schema for Healthcare, Medicine and Life Sciences. Some Words of Caution.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

SEMrush

MAY 17, 2018

have all been supporting video schema markup for almost 6 years now, many companies still aren’t aware of its benefits. The use of on-page markup is one of the most powerful ways you have to assist the search engines in understanding what you’re offering on your video landing page in more detail. And that’s a shame!

Video Marketing 59

Video Marketing Landing Pages Google Companies 59

Contently

MARCH 14, 2023

Embrace Structured Data and Schema Markups Schema markup, a form of structured data, is a language used to explain the information on a webpage. Schema helps search engines crawl your website. People often forget useful SEO recommendations like using Schema markups.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Go Beyond SEO

FEBRUARY 15, 2024

Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. Harnessing the Power of Schema Markup Schema markup is a code you can add to your website to provide search engines with more detailed information about your content.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Webbiquity

DECEMBER 27, 2023

Schema markup plays a crucial role in providing context to search engines. Leveraging schema markup generators, such as Schema.org or Google’s Structured Data Markup Helper , can significantly enhance how search engines interpret your content.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Optinmonster

JANUARY 22, 2024

Add Structured Data and Schema Markup Implement structured data using schema markup to help search engines better understand your pages’ content. Identify Relevant Schemas : For an eCommerce site, relevant schemas include Product, Offer, AggregateRating, Review, BreadcrumbList, and Organization.

Lead Scoring 66

Lead Scoring Lead Ranking SEO eCommerce 66

Brightedge

JANUARY 25, 2024

SearchIQ analyzes various attributes, such as on-page content, technical SEO factors, backlinks, and contextual features like Schema for the top-ranking websites for each keyword. The adoption of schema also signals that a site is actively engaged in SEO.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Conductor

NOVEMBER 4, 2021

This November, we’re releasing new ways to quickly and easily add Schema Markup to your content, manage your SEO and Content workflows, view and segment your paid and organic, and custom segments, all in the platform. Elevate Content with Schema Markup. Dig Deep with Flexible SEO Reporting.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

SmartBug Media

SEPTEMBER 29, 2021

At first glance, schema markup can appear overwhelming. Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. The Recent Evolution of Schemas. Build a FAQ Schema in 6 Steps.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Marketing Insider Group

APRIL 2, 2024

Structured Data Markup Structured data markup helps search engines see and understand your content more clearly. To make your site accessible, consider elements like: Text contrast Keyboard navigation Alt text for images Tools like the Web Accessibility Evaluation Tool (WAVE) can help you identify areas for improvement.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

seo.co

JULY 11, 2022

On-site optimization includes tweaking the actual makeup of your site, including keywords, title tags, page structure, site speed, navigation, URL structure, mobile friendliness, page metadata, structured markup, etc. Use Schema Markup. Content Marketing. Using the analogy of a house, it’s the walls, windows, doors, and roof.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Optinmonster

JANUARY 22, 2024

Add Structured Data and Schema Markup Implement structured data using schema markup to help search engines better understand your pages’ content. Identify Relevant Schemas : For an eCommerce site, relevant schemas include Product, Offer, AggregateRating, Review, BreadcrumbList, and Organization.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Search Engine Journal

JANUARY 18, 2022

Here's what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared first on Search Engine Journal.

FAQ 126

FAQ Google SEO 126

Brightedge

FEBRUARY 4, 2022

SafeSearch documentation has been merged, and a new note in Google Webmaster Guidelines lays out the relationship between “Car” and “Product” schema markup. Google Clarifies Car and Product Schema. In a nutshell, this means that you should use both car and product schema on vehicle listing pages.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Brightedge

APRIL 14, 2021

Schema for Travel and Hotel SEO. Schema is structured data markup that provides search engines with information about content by defining what it is. You can use schema markup to be better understood by search engines like Google, Bing, Yahoo and Yandex – the original developers of schema markup.

SEO 98

SEO Tips Planning Paid Search Agency 98

Search Engine Journal

JUNE 2, 2022

From customizing markup at scale to why the CMS doubled down on schema, here's everything you need to know about structured data on Wix. The post Wix Structured Data Guide: How To Use Standard & Custom Markup appeared first on Search Engine Journal.

Tools 88

Tools SEO 88

seo.co

MARCH 25, 2021

Structured Data, like any other markup language, is important to the presentation of your content, in particular, your products and other information. How Schema Markup Improves Your SEO. This includes using data markup to improve how your site presents in search engines. Types of Markup and What it Influences.

SEO 99

SEO CMS Development Click Rate eCommerce 99

Search Engine Journal

SEPTEMBER 5, 2022

Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” But it can be intimidating to learn a new language, let alone do a schema markup. And that language is schema.org.

Ads 74

Ads Tools Content SEO 74

Search Engine Journal

FEBRUARY 1, 2022

Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search appeared first on Search Engine Journal.

FAQ 87

FAQ Google Generation SEO 87

seo.co

MAY 15, 2023

Use More Schema Markup Schema markup is a way to provide additional information about your website’s content to search engines. In a world dominated by generic content, schema markup will provide structured information that search engines can parse, better understand and interpret.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Brightedge

MARCH 14, 2023

Research from BrightEdge SearchIQ also shows where they are focusing their schema efforts to understand context better. This is especially important in a new search state where structured data sets and markup help AI understand content context better. In Banking we’re seeing more keyword targeting happening.

Activities 52

Activities SEO Domain Tagging 52

SmartBug Media

JULY 16, 2021

Use schema markup on all videos. Schema markup (commonly called structured data) is code you add in the HTML of your pages to help search engines better understand your page and increase your chances to earn rich features on search engine results pages (SERPs). video schema markup. video schema markup.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Search Engine Journal

MAY 11, 2021

A replacement for Google's Structured Data Testing Tool, called the Schema Markup Validator, is now available to use in an open beta. The post Replacement For Google’s Structured Data Testing Tool Launches appeared first on Search Engine Journal.

Tools 98

Tools Validation Google 98

Martech Advisor

JANUARY 21, 2020

Structured data from an SEO perspective is a format to markup page information to help search engine crawlers understand what your page is about. A few of the structured data formats include JSON-LD, RDFa, and Microdata markup. Schema.org is a ubiquitous structured data markup format introduced by Google, Yahoo!,

Tools 81

Tools Best Practices Paid Search Agency Validation 81

MarketMuse

JANUARY 26, 2022

A look at why you should use structured data, along with some plugins to get started, plus the most commonly used schema markups.

SEO 87

SEO 87

MarketMuse

JANUARY 4, 2022

Structured data, also known as schema markup, is a type of code that gives web crawlers data about your website. It can show events, logos, and other information that can boost website visibility in Google's Rich Snippets.

Validation 76

Validation Tools Generation Google 76

KoMarketing Associates

MAY 13, 2020

Include things like links to reputable sources, well-optimized titles and tags, and Schema markup. Schema markup is code that’s put on a website to help search engines return more informative results. For more information on Schema, give Derek’s post a read).

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

FEBRUARY 10, 2021

Add location data and GPS coordinates to the location schema in your listing. By adding schema markup for reviews to your site , you can encourage the Reviews feature to appear in search results. Follow Google’s schema markup instructions for sitelinks to improve your chances to getting these high-value links.

SERP 295

SERP Features Google Top of Funnel 295

Brightedge

DECEMBER 15, 2021

We were curious what schema was the most prominent for pages during Black Friday and Cyber Monday. Schema is a markup language that helps search engines understand the context of the content it is crawling (so instead of a series of numbers, schema can be used to tell a crawler that this is a time or date).

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

Marketing Insider Group

MARCH 10, 2021

To obtain a video feature spot, make sure video schema markup exists on your webpage. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. For most videos, especially YouTube, Google will display a thumbnail. How to Optimize Your Content for SERP Features.

SERP 274

SERP Paid Search Agency Features Companies 274

Single Grain

FEBRUARY 20, 2024

Among these, schema markup stands out as a powerful tool, yet it remains underused by many. Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. What Is Schema Markup? Why Is Schema Markup Important for SEO?

SEO 52

SEO SERP Lead Scoring Lead Ranking 52