Marketing Insider Group

NOVEMBER 10, 2020

It requires a mix of capabilities and combines both “left- and right brain skills” and leverages Marketing Technology (MarTech) including Marketing Automation, and a new generation of Marketing Analytics tools and solutions. The latter requires proficiency in Business Intelligence (BI), data, and analytics.

Planning 309

Planning Analytics Enterprise Management Work Management 309

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Make It Personal Segmentation and personalization are critical tools for creating a unique experience for your potential customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Hubspot

MAY 21, 2020

For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI). The goal of marketing ops management is to make marketing activities efficient.

Work Management 101

Work Management ROMI Planning Marketing Management 101

markempa

AUGUST 8, 2016

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. What’s your return on your marketing investment (ROMI)? On the sales pipeline? On revenue velocity?

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. And these tools just got better with the latest software upgrade.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Employing Right Tools: Quantification of social KPIs is possible if suitable tools are employed to measure the success of social media marketing. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 10, 2019

Tools like Leadfeeder can help track such prospects. Tools such as Demandbase, Kickfire, Lead Forensics, Albacross, Google Analytics, Google Data Studio & Supermetrics for Google sheet as-on offer multi-dimensional analysis & segmentation of data. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 12, 2019

5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 26, 2019

It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel. Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

JUNE 18, 2019

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

OCTOBER 9, 2019

Peter O’ Neill, Research Director at Research In Action GmbH describes Vendor Selection Matrix as an important tool that provides useful information for the B2B marketers.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

DECEMBER 4, 2019

Amidst all the what-ifs & substitutes being looked for cold calling, the ground reality is that cold calling has thrived & still remains a major revenue initiator & prospecting tool for Fortune 500 companies, as well as the start-ups. Cold calling is effective. What’s better is the warm calling.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

OCTOBER 14, 2019

Invest in Reputation Management Tools : Several online reputation management tools are available for marketers which allow them to create custom reports & monitor & competitively benchmark their online reputation management strategies on websites such as Yelp, TripAdvisor, etc.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Alas, we haven’t developed sophisticated new tools to make these tactics any more transparent or effective. Online advertising.

Work Management 48

Work Management Marketing Management Service ROMI 48

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Valasys

JUNE 24, 2019

Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon. Social Media is a powerful tool for marketers. Mobile is an essential tool for coalescing geofencing, proximity beacons & geotargeting endeavors. . Thus, mobile marketing is an important tool for B2B marketers.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

OCTOBER 24, 2019

The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled. B2B marketing of late has expanded its realm & marketing practices are increasingly getting inter-disciplinary in nature.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Proving ROMI and Dealing With "Dirty" Data. Every HubSpot team uses Excel in one way or another.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Content Marketing Institute

APRIL 23, 2018

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. And, like any process, having the right tools, techniques, and templates can be invaluable in organizing the data, identifying key opportunities, making meaningful changes, or reporting results to your stakeholders. Click to enlarge.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

AUGUST 23, 2019

With the help of this tool the marketers will be able to delve into additional data points to make better marketing decisions that would resonate with the areas of interest of their specific clusters of audiences. The new tool will use data from the behaviors of the prospects on LinkedIn, to figure-out the industry specific insights.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. The Important Social Media KPIs for YouTube. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Televerde

NOVEMBER 3, 2020

It requires a mix of capabilities and combines both “left- and right brain skills” and leverages Marketing Technology (MarTech) including Marketing Automation, and a new generation of Marketing Analytics tools and solutions. The latter requires proficiency in Business Intelligence (BI), data, and analytics.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 12, 2019

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Also, the ABM partners will benefit from the greater ROMI which will encourage them to focus on the marketing of brands who believe in intent-based targeting.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 139

Analysis Enterprise Management B2B Marketing Lead Ranking 139

Valasys

AUGUST 30, 2019

Besides creating & delivering intent-based pieces of content through omnichannel, the marketers can also focus on creating augmented reality inventory experience (as was done by Zara), on Virtual tools (as the virtual make-up tool by L’Oreal Paris) and can also provide web-based AR platforms to the customers (as was done by CoverGirl).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 27, 2019

However, with the right cognizance, amendments, & customizations, a preference center can be one of the best tools for marketers to create long-lasting & useful relationships with their prospects & customers. Ways to set-up a Strong Email Preference Centre.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

When the data quantitatively fetched form the analytical tools is coalesced with the results of several split-tests & is compared with the data form the trend analysis after a while, insightful results for the data-driven decision-making processes can be gathered. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

JULY 29, 2019

He associates impactful ads as indispensable tools that engage audiences’ imagination. According to Peter Minnium, President, Ipsos, and the US at Ipsos: “Compelling ads are more than a checklist of behavioral triggers”. He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management WOMM 49