Valasys

OCTOBER 14, 2019

Invest in Reputation Management Tools : Several online reputation management tools are available for marketers which allow them to create custom reports & monitor & competitively benchmark their online reputation management strategies on websites such as Yelp, TripAdvisor, etc.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

OCTOBER 24, 2019

The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled. B2B marketing of late has expanded its realm & marketing practices are increasingly getting inter-disciplinary in nature.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. The Important Social Media KPIs for YouTube. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 12, 2019

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Intent data increases conversion rates, pipeline value & ultimately leads to the optimization of channel-generated revenue.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 30, 2019

Besides creating & delivering intent-based pieces of content through omnichannel, the marketers can also focus on creating augmented reality inventory experience (as was done by Zara), on Virtual tools (as the virtual make-up tool by L’Oreal Paris) and can also provide web-based AR platforms to the customers (as was done by CoverGirl).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 27, 2019

However, with the right cognizance, amendments, & customizations, a preference center can be one of the best tools for marketers to create long-lasting & useful relationships with their prospects & customers. Ways to set-up a Strong Email Preference Centre.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

When the data quantitatively fetched form the analytical tools is coalesced with the results of several split-tests & is compared with the data form the trend analysis after a while, insightful results for the data-driven decision-making processes can be gathered. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 22, 2019

The topic research tools by SEMrush viz. Keyword.io, Keyword magic Tool & AnswerThePublic help searching for the local questions & keywords of relevance to local customers. . Targeting keywords with local intent is an excellent idea to optimize the search results for local businesses.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

markempa

APRIL 12, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Let’s delve in: Google Drive : The suite of Google web tools lets B2B marketers collaborate on team files in real-time.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 25, 2019

4) Accelerates the total number of Marketing leads on the Website: As content syndication triggers the number of qualified prospects, it automatically serves as an excellent tool for lead generation. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. All that is required is an investment in terms of human resources, money & time.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

AUGUST 6, 2019

Embrace AI to psychoanalyze customers’ behavior s & for precognitive marketing: AI over the past five years has evolved as an indispensable tool to complement B2B marketing endeavors. Therefore, building-on existing accounts is a must. Tech-savvy organizations have already assimilated AI in their marketing strategies.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

AUGUST 9, 2019

For measuring, analyzing & optimizing the SEO endeavors tools such as Google Analytics can prove to be useful The off-page optimization is much more time-taking & requires consistent endeavors as compared to the on-page optimization strategies. Tools such as LinkAssistant help in discovering authoritative domains for backlinking.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

OCTOBER 3, 2019

The upsurge in the total website traffic with the help of Pinterest can be measured either with the help of the Google Analytics tool or by using the integrated analytics platform for the brands. The blog pins or other promotional pins promoting a brand or product may lead to traffic on the website.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

Technology has involved & marketing automation tools allow the marketers to collect data from n number of sources – reflecting on the explicit & implicit buying decisions of the prospects. By identifying new tools, B2B marketers can improve their arsenal of business tools for optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce businesses need to use analytics and BI-tools. The BI-tools help identify the unique attributes of each segment and personalize the content they use to interact with the customers across omnichannel based on those insights. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Blogs are vital & absolute indispensables tools in the modern marketers’ arsenal. percent since 2015.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Blogs are vital & absolute indispensables tools in the modern marketers’ arsenal. percent since 2015.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. All of the tools and efforts utilized in the effort are part of the campaign. The resulting score is used to determine which leads a receiving function (e.g.,

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. All of the tools and efforts utilized in the effort are part of the campaign. The resulting score is used to determine which leads a receiving function (e.g.,

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Small businesses can always set up email marketing campaigns with affordable tools. Furthermore, a report by Salesforce substantiates that 73% of the senior-level marketers believe that email marketing is amongst their core & most effective marketing endeavors.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49