Valasys

OCTOBER 24, 2019

B2B marketing of late has expanded its realm & marketing practices are increasingly getting inter-disciplinary in nature. The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. For architecting perennially healthy sales pipeline or for any other help with the B2B marketing, get in touch with our team of experts.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Televerde

NOVEMBER 3, 2020

It requires a mix of capabilities and combines both “left- and right brain skills” and leverages Marketing Technology (MarTech) including Marketing Automation, and a new generation of Marketing Analytics tools and solutions. Deanna, I was always one of these “hybrid marketers” when we worked at SAP.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 12, 2019

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Intent data increases conversion rates, pipeline value & ultimately leads to the optimization of channel-generated revenue.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 30, 2019

Besides creating & delivering intent-based pieces of content through omnichannel, the marketers can also focus on creating augmented reality inventory experience (as was done by Zara), on Virtual tools (as the virtual make-up tool by L’Oreal Paris) and can also provide web-based AR platforms to the customers (as was done by CoverGirl).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 16, 2019

The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Content Suggestions tool provides a pipeline of topics & articles that the people in certain audience pool find intriguing or those that are of relevance to a brand-specific audience (or to people similar to them).

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

markempa

APRIL 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 25, 2019

4) Accelerates the total number of Marketing leads on the Website: As content syndication triggers the number of qualified prospects, it automatically serves as an excellent tool for lead generation. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). The marketing technology-mix of software makes a world of difference when it comes to productivity & efficiency.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. All that is required is an investment in terms of human resources, money & time.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

OCTOBER 3, 2019

The marketers need to measure the exact number of visitors on the website through Pinterest for which they need to define, quantify & optimize the Pinterest KPIs. The blog pins or other promotional pins promoting a brand or product may lead to traffic on the website. Why Businesses need to Define Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

Technology has involved & marketing automation tools allow the marketers to collect data from n number of sources – reflecting on the explicit & implicit buying decisions of the prospects. By identifying new tools, B2B marketers can improve their arsenal of business tools for optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce businesses need to use analytics and BI-tools. The BI-tools help identify the unique attributes of each segment and personalize the content they use to interact with the customers across omnichannel based on those insights. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Blogs are vital & absolute indispensables tools in the modern marketers’ arsenal.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Blogs are vital & absolute indispensables tools in the modern marketers’ arsenal.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Furthermore, a report by Salesforce substantiates that 73% of the senior-level marketers believe that email marketing is amongst their core & most effective marketing endeavors. Small businesses can always set up email marketing campaigns with affordable tools.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49