Outbrain

DECEMBER 15, 2021

We expect topics on identity, privacy and compliance to feature heavily on publisher to-do lists in a few key ways: Exploring alternate identifiers: The industry looks to innovate to find the right balance between improved anonymity for users and better personalization for advertisers to prove ROAS.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Choozle

NOVEMBER 6, 2019

TC: We are a performance-focused agency and our favorite acronym is ROAS. My team has always monitored CTR as a complementary metric, but with programmatic, it’s one of the key storytelling KPIs, as it shows how your audience is responding to your ads. MSJ: What programmatic advertising strategies do you use to promote your clients?

Top of Funnel 13

Top of Funnel Advertising Agencies Paid Search Agency ROAS 13

Directive Agency

AUGUST 29, 2023

PPC consulting services in all cases, deliver value by using their in-depth understanding of digital advertising techniques, platforms, and best practices to maximize Return on Ad Spend (ROAS) for their client organizations while driving better results for their money. What Does a PPC Consultant Do?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Single Grain

MAY 16, 2023

Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Since people remember stories 22x more than facts and figures, storytelling in your content and ads is a great strategy. In fact… A storytelling ad can increase conversions by 30%.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Reporting & Analytics: “What’s Your Audience Thinking?

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Bannerflow

NOVEMBER 24, 2020

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. Whereas on social we tend to use a bit more storytelling, our communication via display is super on point. We have upper funnel, mid funnel, and low funnel campaigns.

Advertising Agencies 98

Advertising Agencies Display Advertisements Advertising 98

Single Grain

JULY 27, 2021

Here's how to calculate the Customer Lifetime Value : multiply the lifetime value (value of a sale times the number of transactions times the relevant customer retention period) by the profit margin: Then look at your current ROAS and continue to increase your spending until you see it starting to drop off significantly. Leveraging Video.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Outbrain

NOVEMBER 25, 2019

Storytell | From Internal Hoorahs to External Customer Dynamics. Think brand and response — having a direct response-mindset through the storytelling of branding. Storytelling Savviness. Creating that human element is where the art of storytelling begins. Again, this storytelling goes beyond your external experiences.

Branding 33

Branding Brand Identity Storytelling Funnel Advertising 33

Single Grain

OCTOBER 13, 2020

Dive Deeper: The Art of UX Storytelling: How to Create Your Brand’s Story. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). According to a 2019 report by Lucidpress, brands with a consistent presentation saw 33% higher revenue than brands that didn’t maintain a persistent brand image.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Outbrain

MAY 26, 2021

Modern marketing is all about the numbers, whether it be CTR, LTV or the biggie – ROAS. Shep Hyken “I am a storyteller. Data, data, data. But every marketer (particularly those involved in the more creative side of the equation) knows there is a lot more going on than just dry analytics. They are all relevant.” Value is what you get.”

Online Marketing 29

Online Marketing ROAS CTR Copywriting 29

Single Grain

MAY 4, 2023

Engages Customers Through Compelling Storytelling Case studies are also instrumental in engaging potential customers by crafting a compelling story. Storytelling. Nike is known for its strong storytelling in almost every ad they create. So what’s the difference? Moreover, they achieved a $4.87

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Outbrain

APRIL 1, 2020

Turn Branding Into Storytelling. Psychologically, actions are driven by emotion — and emotion is evoked in storytelling, connecting the consumer to the brand more deeply. to spark action and gain higher ROAS. For inspiration, here are 5 engagingly native ways to utilize Carousel Ads for your next campaign: 1.

Ads 26

Ads Ad Exchange ROAS Lock-In 26

Single Grain

MAY 9, 2023

The ad has great storytelling, addressing a pain point many women face – razors marketed to men are better quality than those marketed to women. Dive Deeper: Facebook Ads E-commerce Case Studies that Increased ROAS Stories Ads These Instagram and Facebook video ads are different from those we mentioned previously.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Valasys

JANUARY 2, 2020

The feature is known as “auction time bidding” Some of the smart bidding strategies are Target CPA, Target ROAS, and Maximize Conversions & Enhanced CPC. Videos are the most effective way of visual storytelling & amongst customers’ most preferred ways to learn about new products or services.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Outbrain

SEPTEMBER 27, 2021

Highlighting your product or service benefits using storytelling. Return on Ad Spend (ROAS) Reach and Impressions Engagement Conversions. Making customers aware that they have unmet needs and desires that your business can provide. Generating more leads and sales with new campaigns. Reaching more people using social media posts.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

Single Grain

AUGUST 11, 2023

You can use this ad format for engaging brand storytelling. With the right steps and strategies, you should be able to create high-ROI LinkedIn campaigns to maximize your brand’s traffic, conversions, ROAS, audience interaction, and brand awareness seamlessly. This ad format supports 10 images in a single ad.

Paid Search Agency 52

Paid Search Agency Linkedin Ads Campaigns 52

Single Grain

JUNE 5, 2023

Dive Deeper: Facebook Ads E-commerce Case Studies that Increased ROAS Facebook Ad Specs: Facebook Advertising Formats The Facebook platform offers a variety of advertising formats, allowing you to select the best configuration to effectively deliver your brand messaging and connect with your target audience.

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

Single Grain

AUGUST 15, 2023

Key Services: Social media advertising Content marketing Display advertising Guerilla marketing Influencer marketing Website design Storytelling Kryptonite specializes in: They have an experienced team of paid ad professionals to run ads on leading crypto, NFT, and DeFi platforms. They specialize in running Quora, LinkedIn, and YouTube ads.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general. Storytelling. Web3 marketing professionals know their industry inside and out and leveraging tried and tested creative promotional tactics helps you reach the right audience. Reliability & Transparency. Website design.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Single Grain

SEPTEMBER 14, 2022

They have a team of PPC specialists to run high-converting paid ad campaigns with a focused outlook on Return on an Ad Spend (ROAS). Rumfoords specializes in: Onboarding, brand storytelling, and relationship building with the best partners in crypto to help brands create the most valuable virtual experiences. 2) X10 Agency.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Single Grain

OCTOBER 27, 2020

Social media ads have the added bonus of allowing images and videos, so there’s more room for storytelling and emotional appeals; use that to your advantage. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Dive Deeper: * 5 Great PPC Tools to Crush Your Competitors.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” ROAS: Return on Ad Spend.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

AUGUST 14, 2018

The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling. Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing. Patagonia" by Amp Agency.

Case Studies 101

Case Studies Case Study Studies Advertising Agencies 101

Convert

FEBRUARY 24, 2021

You already know this audience is drawn to you; thus a high ROAS (Return on ad spend) wouldn’t be too surprising. Varying the radius instead of the area of the bubble to corresponding values leads to inaccurate data storytelling like in the picture below. Various Methods in Which Data Can Be Collected. Source: The Next Web.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Adobe Experience Cloud Blog

JANUARY 6, 2015

We all know traditional metrics like ROA and ROI. A story is about me, the storyteller, or some other people over there. That’s a key to good storytelling: a character that the listener can identify with. One of the things that I recommend is using a different set of metrics. Something happened, here’s how. It’s not about you.

Lead Ranking 48

Lead Ranking Privacy B2B Thought Leadership Paid Search Agency 48

Single Grain

JANUARY 19, 2024

Feature Example: “Our software has a 256-bit encryption” Benefit Example: “Enjoy peace of mind with our highly secure, encrypted software” Use Storytelling to Connect I’ve said it before, and I’ll say it a million times more: Stories in marketing are incredibly powerful.

Conversion Rate 98

Conversion Rate Facebook Paid Search Agency Ads 98

LeadSquared

JUNE 22, 2021

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. It is done by storytelling and interactive visual journeys that the audience would engage in. Some handy tips: Use storytelling to humanize your brand. Carousel Ad.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Single Grain

DECEMBER 6, 2019

Target ROAS – Set your sights on getting the best return on your advertising spend. The Art of UX Storytelling: How to Create Your Brand’s Story. .” In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145