A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. When the test concluded, the winning ad had a CPC that was lower than the next best ad by 50%. At Keywee, we help storytellers supercharge their A/B testing. Step Five: Repeat.
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