Zoominfo

MARCH 27, 2019

Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Any inbound marketing plan must include B2B marketing automation , as it enables you to get more done with your current assets.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Any inbound marketing plan must include marketing automation, as it enables you to get more done with your current assets.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SalesIntel

JUNE 22, 2023

In sales and marketing, having access to accurate and comprehensive data is crucial for success. In this blog post, we will delve into Seamless AI’s pricing challenges and explore why SalesIntel emerges as a superior alternative. Additionally, you can customize the number of credits allotted per user.

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

Leadspace

MARCH 29, 2023

With competition at an all time high, B2B sales and marketing teams need a way to automate this process, and replace guesswork with data-driven insights to reach their customers before their competitors do. This is where a Customer Data Platform (CDP) with AI-scoring models comes into play.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Paid Search Agency 62

Conversica

AUGUST 16, 2022

New Conversica-Gainsight Integration Empowers Your Customer Success Teams. As far as investing in revenue teams goes, Customer Success delivers the biggest bang for your buck. It’s simply more cost-effective to retain—or better yet, grow—your existing customers than to convert newcomers. It makes sense, right?

Bandwidth 52

Bandwidth Cross-Selling Eye-Tracking Case Study 52

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Adobe Experience Cloud Blog

APRIL 3, 2019

From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. When I first visit a marketing department, I ask its team members to describe their buyer profile as well as their customer’s interests, demographics, and pain points.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. Budget allocation, resources, and measurement all seem to stop at opportunity creation, if not even sooner, with some Marketing teams stopping at the MQL.” Goals change.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. They may be able to recommend providers they’ve had success with.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. By mapping the stages of your customer’s journeys, you can determine how to deliver clients’ desired products and gratifying experiences that encourage subscription renewals and increased revenue.

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s all happening at an unprecedented, whirlwind pace (and it’s why Salesforce built Customer 360 to help companies keep up with changing customer expectations). Deliver success in the Fourth Industrial Revolution Learn how the right technology investments help you increase efficiency, improve results, and lower costs.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Hubspot

OCTOBER 10, 2023

How do you keep a customer? In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. Zoho Source Zoho Subscriptions is a software that enables businesses to set up billing frequencies and cycles for their products or services.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan. Data accuracy is the #1 priority for DealSignal.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SalesIntel

NOVEMBER 27, 2023

In the fast-paced world of sales, effective time management is your secret weapon for success. As a sales rep navigating the dynamic landscape of 2024, mastering these 15 strategies will not only boost your productivity but also set you apart from the competition.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

Vision6

JANUARY 31, 2023

A transactional email is a personalised, system-triggered one-on-one email with your customers about a specific transaction. These emails are usually designed to provide customers with important information or updates about their purchases. What are transactional emails? Why are transactional emails important?

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Sana Commerce

MARCH 15, 2023

For businesses in the region, Brexit was just the beginning in a series of unpredictable events, including a global pandemic, supply chain roadblocks, and a renewed focus on the importance of efficient e-commerce. In this blog, we run through everything you need to know. How can British web stores successfully navigate through Brexit?

Allocation 52

Allocation Business Marketing Management B2B Sales 52

Heinz Marketing

JUNE 30, 2020

And despite its name, it’s not only a tool for marketing or a second-thought hand-me-down for sales. It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey. After all, today’s customers are savvier than ever.

Top of Funnel 98

Top of Funnel Marketing Strategy Marketing & Strategy Content Marketing 98

Adobe Experience Cloud Blog

APRIL 4, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. Develop a Clear Customer Engagement Strategy.

Marketing Funnels 134

Marketing Funnels Top of Funnel B2B Marketing Work Management 134

Zoominfo

OCTOBER 25, 2019

Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. 71% of U.S.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Heinz Marketing

SEPTEMBER 26, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. More data, more credits, and more customer service. Unmatched customer service.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

DealSignal

MARCH 17, 2023

Integration Pricing Customer Support DealSignal vs. ZoomInfo: Which is the best? Our global coverage, across markets and industries, allows us to dynamically add data coverage for any industry in any part of the world to ensure that our customers’ target markets are fully covered. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Rev

NOVEMBER 27, 2018

Establish and Use a Common Funnel Language for Sales and Marketing. To get sales and marketing to work together, it helps to have a common language for the key milestones across the sales and marketing funnel. The companies, decision makers, and influencers who look like your ideal customers for each solution you sell.

Lead Ranking 111

Lead Ranking Top of Funnel Sales Qualified Leads Lead Scoring 111

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. A target account list (TAL) is a list of prioritized accounts you want as customers that helps you avoid going after potential customers who are not the best fit.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Marketing Interactions

SEPTEMBER 20, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. Develop a Clear Customer Engagement Strategy.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Televerde

AUGUST 4, 2020

As you can imagine, there were massive changes throughout the entire org – and a significant shift in approach to their customers and partners. CA Technologies – now a Broadcom company – partnered with Televerde to assist with direct and channel sales during the transition. ” How do you define success at work?

Advertising Agencies 84

Advertising Agencies Paid Search Agency Advertising Channels Acquisitions 84

TrustRadius Marketing

SEPTEMBER 28, 2022

Successful customer engagement is essential for any business that wants to survive and grow. Your marketing strategy should include a roadmap to optimize your customer interactions. This applies to both existing customers and potential customers. Effective Customer Engagement Strategies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52