Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. AI has become a key ingredient to the modern sales strategy. AI has become a key ingredient to the modern sales strategy. This is not a call to hand everything over to the algorithms.

Deliverability 133

Deliverability Ad Frequency DemandBase Paid Search Agency 133

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. We’re seeing the rise of tools like Opus Clip, which takes your long form video content and chops it into interesting smaller videos for socials, such as shorts or reels.

Marketing AI 104

Marketing AI Budget Programs Thought Leadership Landing Pages 104

Salesforce Marketing Cloud

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. It’s a total game-changer for your company.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. A closer look at the 3,000-ish new tools underlines that point. Kim Davis And now, here are this week’s AI-powered martech releases and news.

Marketing AI 84

Marketing AI SMS User-Generated Content Customer Surveys 84

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why. AI-Powered Marketing and Support Technology. What does this mean for marketers?

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

Marketing AI 119

Marketing AI Work Management Marketing Management Examples 119

Convince & Convert

FEBRUARY 21, 2024

Never has a new tool been adopted into the workplace so quickly from the bottom up. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. These are powerful tools that can help your organization.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

Thinkers360

MAY 19, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Unlike general purpose AIs, Humaxa is trained by Automotive Industry Experts.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These AI “Aha!”’ Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes.

Marketing AI 121

Marketing AI Generation Work Management Marketing Management 121

xiQ

MARCH 19, 2020

AI FOR B2B: GOING VIRTUAL. The discussion highlighted the use of AI to interpret personal and corporate digital signals to personalize experience. The discussion highlighted the use of AI to interpret personal and corporate digital signals to personalize experience. xiQ - AI for Sales. xiQ - AI for Sales. ×.

Account Based Marketing 62

Account Based Marketing ABM Resources Marketing Budget Creation 62

RebelMouse

MAY 20, 2024

At the Google I/O conference this month, the search engine giant announced the rollout of AI Overviews in the U.S., These features include multi-step reasoning, planning assistance, AI-organized search results, and video search using Google Lens. AI Overviews will now be rolling out to all U.S. Google says U.S.

User-Generated Content 64

User-Generated Content Google Custom Publishing Loyalty 64

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 119

Marketing AI Hubspot Lock-In Marketing Management 119

Salesforce Marketing Cloud

MAY 15, 2024

They also include artificial intelligence (AI) tools that help agents be more productive. Customers want answers on their preferred channel – whether that’s live chat, email, messaging app, SMS, phone, or video. A customer might start a request for help on chat, then seamlessly shift to video with Visual Remote Assistant.

Contacts 105

Contacts Work Management SMS Training 105

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 103

Social Media Template Work Management Marketing Management 103

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues. Image Source 3.

Trends 256

Trends Marketing AI Lead Scoring Lead Ranking 256

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Interviews and podcasts.

Thought Leadership 127

Thought Leadership Work Management Marketing Management Opinions 127

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 114

Marketing AI Lead Ranking Work Management Lead Scoring 114

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events.

Training 74

Training Top of Funnel Resources Work Management 74

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. And while it’s far too early to predict a winner, my money is on ChatGPT.

Marketing AI 123

Marketing AI Work Management Generation Marketing Automation Services 123

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. Human Resources departments use AI-assisted filters to detect keywords in resumes. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Watch & learn 1.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events.

Training 65

Training Top of Funnel Resources Work Management 65

Scoop.it

MAY 30, 2024

The factors that contributed to overload included Too many accounts to manage Not enough digital tool support 24/7 access to information Too many apps to check Curated content can reduce this overwhelm by presenting only what’s relevant and useful. It can be helpful to use advanced, time-saving tools for this step.

Curation 86

Curation Copyright Paid Search Agency Content 86

SocialPilot

MARCH 11, 2024

Enter AI influencer marketing – the solution to these never-ending challenges. AI empowers marketers to identify, analyze, and collaborate with influencers more effectively than ever before. With AI at their disposal, marketers can overcome these bottlenecks and refocus their efforts to achieve the primary objectives.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

ClearVoice

APRIL 13, 2024

And avoid wasting your time and resources with the wrong initiatives.) These can include posts, comments, short videos, etc. Site:domain.com “AI-generated content.” As you can see from the example above, ClearVoice has several content pieces on AI-generated content. There are several types of user feedback: Surveys.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Marketing AI 130

Marketing AI Paid Search Agency Trends Copyright 130

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

Content Marketing Institute

AUGUST 31, 2023

But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play?

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Televerde

MAY 21, 2024

By optimizing the allocation and utilization of human resources, companies can sharpen their competitive edge, enhance productivity, and ultimately boost profitability. Quick Takeaways: Workforce optimization is a holistic approach to maximizing the efficiency and effectiveness of your company’s human resources.

Optimization 52

Optimization Customer Satisfaction Allocation Work Management 52

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing AI 108

Marketing AI Digital Asset Management Enterprise Management Work Management 108

FunnelEnvy

MAY 27, 2024

Two Key Challenges with SaaS Funnel Optimization In our experience, we’ve seen that many B2B marketers, especially in the fast-paced SaaS industry, struggle with two key challenges: Gauging Funnel Performance: Accurately assessing the health of your marketing funnel requires expertise and specialized tools.

Top of Funnel 62

Top of Funnel Cost Advertising Funnels Lead Ranking 62

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. 6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? 9 chatbot building tools to boost efficiency 1.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Enter the impetus for solving both challenges: artificial intelligence (AI). Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. But I also don’t want to slow down.

Marketing AI 107

Marketing AI Examples Lead Scoring Lead Ranking 107