Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Comment Notification.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Are those predictions a little premature? The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Research Reports. Research Centers. How we will manage to apply automatic assessment and weighting factors to information to find the good stuff is certainly a research topic that will keep doctoral students going for a long time. Privacy Policy. KMWorld Magazine. Subscribe to KMWorld. KMWorld NewsLinks.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

JUNE 25, 2008

Mr. Rudnick researched the options, but still wasn?t based Info-Tech Research Group, says a presence on networks like LinkedIn and Facebook is becoming ?table Privacy Policy. Rudnick decided to leave the nest. t sure what would be the best choice. So he turned to LinkedIn, an online social-networking service that ?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. However, are you addressing the concerns of your readers? Resources

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. email campaigns per week, up from 15.4 per week in 2006. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Privacy Policy | Site designed by AMAInteractive a div. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

APRIL 4, 2011

Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but Sara Schroter, Senior Researcher, BMJ Editorial, BMA House, Tavistock Square, London, UK. [1] You can follow any responses to this entry through the RSS 2.0 Privacy policy |. Bmj.com has its Web 2.0 Mary E Black. Visit site.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. RSS Feeds » LEADERSHIP. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Privacy Policy |. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

APRIL 11, 2011

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

OCTOBER 31, 2010

Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy. Bliss-001 03/08 500 Fifth Ave.,

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

JANUARY 4, 2011

120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Privacy Policy | Contact Us. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 10 Creative Uses of the New Facebook Profile [P. 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. You bring up some great points here, in particular about doing your research PRIOR to pitching a guest post idea to someone.

Blogger 40

Blogger Adsense Twitter Buzz 40