The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Hubspot

AUGUST 5, 2010

News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. Here are 4 reasons to publish optimized news releases: 1. Increase the number of Google indexed pages. Blow your own horn.

SEO 28

SEO Web 2.0 RSS Press 28

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. Dunkin’ rewards its hardcore fans: offering free sandwich upgrades, releasing menu update news on Twitter in advance, and even featuring their Facebook “Fan of the Week” on a Times Square billboard. We couldn’t do it without them! Listen Now. Find us on iTunes: [link].

Activities 131

Activities Multi-Channel Social Media PR 131

Convince & Convert

OCTOBER 17, 2011

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR.

Social Media 150

Social Media Media RSS Work Management 150

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

JUNE 14, 2013

The RSS feed is: [link]. ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. Their recent release of the entire last season of Arrested Development garnered a huge amount of views. So did Netflix do the right thing by releasing the entire thing in one chunk? Listen Now .

Skype 119

Skype Social Media Communities Case Study 119

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. Think about it.

Facebook 100

Facebook RSS PR Social Media 100

KoMarketing Associates

NOVEMBER 8, 2018

If newsworthy, publishing a press release about the award or milestone. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. Once a news release is “dropped on the wire”, the bots and RSS, Google and the search engine look-alikes all combine to scale the message widely.

RSS 40

RSS PR Advertising Agencies Media 40

Biznology

DECEMBER 4, 2012

So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. released (drupal.org). It might as well be in your own online home: your web site. Related articles. Zemanta now supports Drupal 7! zemanta.com). itmashable.com).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Media kits. Interviews.

Public Relations 48

Public Relations Tips B2B RSS 48

markempa

JUNE 6, 2006

During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week. During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Where is the relationship building?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. Facebook’s quarterly earnings were released last week, revealing that 30% of their revenue is now coming from mobile use. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Social Media 143

Social Media Activities Media Skype 143

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

B2B Marketing Savvy

SEPTEMBER 28, 2009

Keeping pace with rapidly changing tools, transparency and regulation clearly presents a large challenge for PR/AR/IR company professionals. In the past, Sun has offered up a Compilation of RSS investor feeds; access to events; earnings news releases; breaking news; SEC filings; blog. Posted in Marcom for B2B.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

B2B Marketing Savvy

SEPTEMBER 22, 2009

In traditional AR/PR schools this would be a “spokesperson&#. A re-tweet of this type content can be likened to dropping a link onto your website pointing to useful content originated by others. * Owner – Product Marketing and/or the Marcom, PR/AR teams, etc.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

APRIL 25, 2013

So when I saw a new feature announcement from everyone''s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy. For connecting with journalists and media contacts at publications in which you''d like to secure some PR coverage. 3) Mobile Accessibility.

Contacts 28

Contacts Linkedin Tools RSS 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. They put out a press release earlier this year about what some of the trainers on the site are earning, and it seems to be going quite well. Once you’re qualified, you can use social media professionally on behalf of your job whether or not you’re in marketing or PR or not. Listen Now.

Social Media 115

Social Media Media API Twitter 115

WebMarketCentral

OCTOBER 6, 2009

Interactive PR. Write compelling news releases with key terms linked back to corresponding pages on your site. Create a social media release through PitchEngine. Distribute your releases through online press release services to increase your exposure. Blogger relationships.

Link Building 20

Link Building SEO Ad Building Blogger 20

Hubspot

JUNE 7, 2010

When was the last time you had everything read in your RSS reader, or your inbox had 0 unread messages? News Release We have also submitted a news release announcing a webinar where we will share this story with small and mid-sized business owners. I’m guessing it’s been a while. Photo Credit: joyosity.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

WebMarketCentral

JULY 21, 2009

For example, I recently saw a link from Brian McDermott about how frequently news releases from the Obama administration contain spelling errors. Tell me something interesting. I thought it was interesting, so I retweeted it. Make me laugh. Again, this is something that shouldn't be overdone, but we can all use a chuckle once in a while.

Twitter 20

Twitter Web 2.0 RSS B2B 20

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. World O Crap.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. World O Crap.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

SEPTEMBER 30, 2015

You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. Let's say that blog post gets you 100 views and 10 leads. But after a couple days, most of the fanfare from that post dies down and you've netted 150 views and 15 leads. It's not done.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. RSS feeds for blog content distribution. Black Pearl.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132