Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. If anything, today’s professional services marketplace is much larger and more crowded.

Positioning 97

Positioning Work Management Marketing Management Service 97

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

Smashmouth Marketing

JUNE 2, 2022

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. The acquisition bolsters ACTIVATE's position as a top-tier, preferred demand generation provider by adding Green Lead's proven track record of high-quality lead generation and it's U.S.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Only B2B

APRIL 17, 2024

Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 68

Positioning Effectiveness Template Comparison 68

Customer Experience Matrix

SEPTEMBER 18, 2023

Figures are lower for service providers (45%) and other respondents (15%). Self-service leads to success: false. Is it possible that self-service doesn’t save money or make users more effective after all? Among the options listed for CDP capabilities were self-service data extracts and self-service predictive models.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Valasys

JANUARY 30, 2024

This is where brand positioning comes in, acting as your compass and map, guiding your brand towards a distinct and desirable spot on the consumer’s mental map. Brand positioning isn’t just about catchy slogans or trendy logos. That’s AI-powered brand positioning.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? So, who are you communicating your AI positioning to?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. For the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the businesses that they are supporting.

Work Management 236

Work Management Marketing Management Service Effectiveness 236

SmartBug Media

DECEMBER 22, 2023

HubSpot Technologists Meet Event Experts At SmartBug ® , we're embarking on an exciting venture: crafting an innovative service offering focused on event marketing and management. Imagine a team of experts offering various services for all aspects of your event. Our event service is not just about planning events.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Salesforce Marketing Cloud

APRIL 28, 2022

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different. Positioning is the internal framework your team uses.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. This is] an all-time low for Google Ads customer service.” We have no one to talk to’ Menachem Ani, founder of JXT Group, said there was a steep decline in customer service quality after the company restructured agency teams last April.

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Advertising Agencies 111

Hubspot

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Let’s dive in. Segmentation.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How a Great Customer Service Call Center Experience Boosts Your Sales. 5 Ways to Improve the Customer Service Call Center Experience. Image from SuperOffice.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. The report analyzed reviews from real users to determine which lead generation services are the highest rated and most loved by customers.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. What Is Big Data in Customer Service? Types of Customer Experience Data.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Seismic

MAY 17, 2023

Customer service training is one of these growing areas. While many leaders believed that customer service training was an in-person activity, the rise of remote training software has made it easier to train employees anytime, anywhere. Here are a few customer service training ideas to keep in mind.

Training 94

Training Service Customer Satisfaction Opt-in 94

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. The post IDG Communications rebrands as Foundry, positions itself as a martech company appeared first on MarTech. Focusing on its tech.

Positioning 99

Positioning Paid Search Agency Companies Acquisitions 99

Unbounce

FEBRUARY 24, 2022

Being specific prevents wasting money on people who will never buy your product or service—no matter how often they see your ads. Focus on the Positive by Weeding Out the Negative. The more specific you can be with your negative keywords, the better. Different types of negative keywords: broad, phrase, and exact.

Keywords 133

Keywords Positioning Cost Per Click Campaigns 133

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. Product and service quality. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive.

Positioning 97

Positioning Examples Brand Identity Branding 97

readwrite

FEBRUARY 8, 2022

First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you pay for each lead generated by the ads you eventually place. Turn a Positive ROI in PPC Advertising. A Solid Strategy to Turn Your PPC to Positive ROI. Conclusion.

PPC 98

PPC Positioning ROI Advertisements 98

Televerde

JUNE 14, 2022

Customer service has never been more important for companies. As companies improve their customer service, they see positive results. Research shows that customer service influences decisions and word-of-mouth recommendations. What Exactly are Customer Service Analytics? Key Takeaways.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. The post We’re hiring: Marketing Services Client Success Manager appeared first on MarTech. Are you equally left- and right-brained? Love working with people and numbers?

Work Management 110

Work Management Marketing Management Service Customer Satisfaction 110

seo.co

MAY 31, 2023

But they all have one thing in common: they offer marketing services, as well as SEO consulting services, to help you see better marketing and advertising results. If you’re currently in a position where you struggle to see real results from your search engine optimization efforts, you need to hire an ad agency.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Stevens & Tate

MAY 22, 2023

For example, In Walmart’s recent commercial the owners of notoriously famous cars use their Grocery Pickup service in preparation for Super Bowl LIII. Meghan Trainor’s “All the Ways” song in Target’s Same Day Delivery Commercials This upbeat, positive song gets the attention of people of all ages, and not just the young ones.

Advertising Agencies 70

Advertising Agencies Positioning Brand Identity Branding 70

Go Beyond SEO

FEBRUARY 15, 2024

Harnessing the power of on page SEO services can be the key to unlocking exponential growth for your business. In this article, we will explore how on page SEO services can benefit your business and help it grow organically. One key aspect of on page SEO services is conducting thorough keyword research.

SEO 60

SEO Service High Quality Lead Lead Ranking 60

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. Get the insights 1.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59