Content Marketing Institute

SEPTEMBER 5, 2018

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. Those questions probably determined part of your content plan, whether or not you were considering a chatbot. “We Register here for event updates.

CMS Development 76

CMS Development Marketing AI VALS Marketing & Strategy 76

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. Val also writes for digital marketing blogs to get in touch with like-minded people.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

ConvertKit

NOVEMBER 20, 2020

On Instagram, for example, you might plan a series of educational posts, but you have only a limited idea who is seeing those posts, in what order they are seeing them, and whether they are seeing all of them. Compare this to other forms of marketing, such as social media marketing. Don’t just be promotional, give value more than you sell.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Onalytica B2B

FEBRUARY 17, 2016

Companies who plan for and communicate about these gains – much more than most are doing now – will increase the chances that workplace IoT will be met with employee receptivity and sustainability, rather than just short-term and tenuous compliance.” ” Kirk Borne – Principal Data Scientist at Booz Allen.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

The ROI Guy

FEBRUARY 4, 2009

Drive Budget Planning with the “IT Hierarchy of Ne. Microsoft Virtualization with Hyper-V - better val. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Do White Papers Still Engage?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration.

Examples 86

Examples VALS Newsletter Design 86

Brandpoint

DECEMBER 3, 2020

As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down.

Planning 156

Planning Paid Search Agency VALS Allocation 156

The ROI Guy

FEBRUARY 4, 2009

Drive Budget Planning with the “IT Hierarchy of Ne. Microsoft Virtualization with Hyper-V - better val. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Drive Budget Planning with the “IT Hierarchy of Ne. Microsoft Virtualization with Hyper-V - better val. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Do White Papers Still Engage?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Unbounce

JANUARY 14, 2020

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. In addition to the savings, Codecademy’s pitch here is all about reaching your potential: unlock the tools, get an actionable plan, achieve your goals.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convert

NOVEMBER 17, 2021

Ultimately, the Testing Mind Map Series is meant to help you better plan out your optimization strategy and execute tests with more confidence! The outcome was a relative +53% increase in leads (±28, p-val 0.0002). This is my first experiment that got me hooked. As far as a resource, I love learning from what others are testing.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. This is why planning is so important. ” Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Content Marketing Institute

MARCH 29, 2018

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. It’s time to think about a game plan for automating repeated tasks, says @marciarjohnston. Wanna build a bot? intelcontent Click To Tweet.

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

Convince & Convert

JULY 28, 2010

Great list, looks a lot like the discovery we do prior to content planning. [link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Litmus

SEPTEMBER 25, 2023

It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). Could be a nefarious scheme by Facebook to prevent people from reading my post that exposes their master plan! The walled garden hybrid is their master plan, I'm afraid.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). Could be a nefarious scheme by Facebook to prevent people from reading my post that exposes their master plan! The walled garden hybrid is their master plan, I'm afraid.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Wonder if they’re planning to offer goodies like “checkin&# points toward lattes, etc? link] [link] Val White Altesman Oh no! [link] Rosemary O’Neill As someone who sometimes takes advantage of working in the “Starbucks&# offsite office, I would love this concept. Now I'll NEVER find a seat at @Starbucks.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144