B2B Marketing Traction

APRIL 6, 2010

We also did some things right, including creating peer-review marketing campaigns with ads that included industry leader testimonials, and (gasp! We also did some things right, including creating peer-review marketing campaigns with ads that included industry leader testimonials, and (gasp! – pre-YouTube!) The reasons?

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. Pre-event marketing is a critical part of the event planning process. Quick Takeaways. Building anticipation is key to event planning success. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Brands do everything in their capacity to increase their awareness and maximize their revenue. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Contently

APRIL 20, 2016

Days later , word came out that the moment was actually sponsored. Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

NOVEMBER 8, 2018

You never know what you’ll learn from your peers in the field. Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. What works for one business might not work for another. We’re all different, and we’re all motivated by different things.

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. Everyone we reach out to will become a customer. Every ad we create, every article we write will have a 100% conversion rate and there would be no marketing funnel. Instead, we will have a nice marketing cylinder! Sounds wonderful, doesn’t it?

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. In other words, they make choices based on the behavior and opinions of their peers. If that definition sounds like peer pressure, you’re not too off-base. However, social proof isn’t a type of bullying like peer pressure can be. With over 1.2

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

TrustRadius Marketing

NOVEMBER 1, 2018

In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. Predictions can be dicey. If there’s one constant in our technology-saturated times, it’s that the changes keep coming—often in unforeseen ways.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. Now that it’s 2019, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Predictions can be dicey.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Mailmunch

APRIL 6, 2021

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Due to the prolonged lockdowns worldwide, 2020 witnessed the rise of eCommerce to a peak that would have otherwise taken a decade or so!

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Sprout Social

DECEMBER 9, 2021

Social media is nearly as common as TV or radio ads and word-of-mouth for learning about brands. From Instagram Shopping to YouTube livestream shopping , there is a growing number of ways to connect with ready-to-buy consumers. The events of the past two years were a major influence on the upsurge. How you can use this insight.

Social Media 144

Social Media Media Word of Mouth Paid Search Agency 144

Referral Rock

NOVEMBER 21, 2019

Viral marketing is any marketing tactic that encourages rapid natural online sharing and accelerated word of mouth. The exposure pays for itself: What makes a campaign viral is the use of word of mouth. Chances are you’ve probably seen that funny looking cat by now. After all, it could be your claim to fame.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. These marketers responded to the surveys based on the needs they saw among their own clients. Create Calls-to-Action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Aberdeen

JULY 11, 2019

For the service organization, influencer marketing refers to detecting satisfied clients and encouraging them to share their positive experiences with peers across various social media portals such as Instagram, Facebook, LinkedIn and Twitter. Despite the recent hype, influencer marketing isn’t a new tactic.

Work Management 40

Work Management Marketing Management Word of Mouth Service 40

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. Loyal users renew their subscription at the end of its period, upgrade the plan to access more features and/or recommend the software to their peers. What is the SaaS Customer Journey?

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Buffer

OCTOBER 3, 2018

Using a tool like the Ahrefs Keyword Explorer , you can search for a single word or phrase related to your product or service: Not only will you be able to view the search volume around the term entered, you’ll also be able to view all related keywords and search volume – providing you with even more content ideas. Prefer video?

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Hubspot

FEBRUARY 5, 2020

And, within our content strategy, we have two sub-strategies — one that is all about getting found through search (our "SEO strategy"), and another that aims to change minds through opinionated content that spreads through word-of-mouth and social engagement (our "POV strategy"). Start-ups tend to lead the way when it comes to sharing.

Enterprise Management 97

Enterprise Management Hubspot Lead Ranking Sales Management 97

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Word of Mouth (Texts, Calls, in-person convos, DMs, etc.) It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. The term seemingly first hit the world in 2012 when Alexis C.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Martech Advisor

DECEMBER 17, 2019

Many marketers are finding it hard to please millennials – a generation of digital natives, who make decisions based on online reviews, word of mouth information, and research. For instance, Baby Boomers use social media platforms like Facebook to connect with peers, gather news, and share media. Let’s find out.

Advertising Channels 67

Advertising Channels Peer-to-peer Best Practices Mobile Advertising 67

Convince & Convert

JULY 14, 2010

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., which is rarely possible with any other medium. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Single Grain

NOVEMBER 25, 2019

Not only was the one-and-a-half-minute ad that year's most-viewed video ad on YouTube with 50 million views , but it won USA Today's 30th Ad Meter award. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.” What Is Viral Marketing? The A-to-Z of Viral Marketing.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

In other words, how accurate does it need to be? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He knows what kind of copy converts and speaks to people. That’s why we hired him. He is doing masterful work out there. So, check those things out.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He knows what kind of copy converts and speaks to people. That’s why we hired him. He is doing masterful work out there. So, check those things out.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Biznology

APRIL 26, 2018

In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. They want to deliver ads to the right people, and social media is a perfect platform when used as it was originally intended: to connect peer to peer.

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). Click here to get instant access to the masterclass. The 31 Best Digital Marketing Campaigns You Can Swipe. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now! Basic communication. Product recommendations.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108