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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

9 Steps to Revitalize Your Tradeshow Marketing Strategy

Marketing Action

It should be a very strategic process, where every aspect of your tradeshow: pre-show, during-show, and post-show are all meticulously thought-through and tied back to a strategy and aligned with your business goals and objectives. What you’re featuring at the show.

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Webinar Recap: How to Develop a Successful Content Marketing Program

Hinge Marketing

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. On Twitter or LinkedIn?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media.

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10 Tips for Better Event Marketing

Marketing Action

A webinar attendee, for example, could be offered additional webinars or white papers in a follow-up email, while a CEO attending a trade show could receive an invitation to an exclusive executive dinner or panel discussion.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

SME 2

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.

Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

Throughout the year, Act-On Software attends, speaks, sponsors, and hosts events, trade shows, and webinars that support customers and partners. Check out the Trade Shows, Networking Events, and Education Sessions page to get started! Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air. Booths freshly stocked with promotional items.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

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tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. The price for phone conferencing will increase the overall costs for your webinars.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. Twitter.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations.

ROI 77

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Paper catalogs are least important.

How to Grow Your Business with Inbound Marketing

The Forward Observer

Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. 57 percent of businesses have acquired customers through their company blog and 42 percent through Twitter.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Managing other design needs such as presentations, signage, and trade show collateral as needed.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Webinars. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Follow her on Twitter. FOLIO: Update Webinar, content & service feature updates.

Menu-Planning Your Marketing Mix

Act-On

Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. You may also write white papers or e-books. In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. There are direct customer engagements to consider, like conferences and trade shows, meet-ups, phone calls and presentations.

Where Are All The Great Leads Coming From? [VIDEO]

Modern Marketing

So the first thing I found was that email marketing to a house list, SEO, social media (not ads) and trade shows topped the list for the most used channels, and that was with about 98%, 94, 88% and 87% of the sample all using those channels. . The outlier obviously would be trade shows. I just did a ton of analysis on our paid Twitter programs, really all of our programs, and it’s really surprising.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Twitter Tailored Audiences. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. However, you also have the ability to target specific users for advertising purposes, directly through their Twitter handle, email address lists, or even CRM database records. Priority access to new content, white papers, or industry reports.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. x 11 letter size paper, some small 3×5 index cards can do the trick.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

White Papers. Webinars Events. Webinars. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Bitly (formerly Bit.ly) URL: Bitly.com What it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform. Webinars, Content & Events. Paper Merchants. UPCOMING WEBINARS. Fashion Shows.

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Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. You can use the content as follow up with seminar/webinar registrants—both those who attended and those who did not.

Lead Nurturing For Professional Services

Hinge Marketing

Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). On Twitter or Facebook?

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

of Prospects – these are folks that in some way have indicated they have an interest in your product/service by filling in a form, hitting a sufficient number of pages on your site, attending an event, speaking to someone at your company at a show, etc. #

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more.

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them.

B2B 2

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Or do we need to show a verifiable ROI? For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

How much do you “charge” for your content?

Chris Koch

The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. of the links I click on in Twitter take me directly to the content advertised in the tweets.

Content SEO

delicious b2bmarketing

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Use multiple excerpts from your new white paper as blog posts (or tweets).

B2B Content Marketing - Less is the New More?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Your company decides to host a webinar with an industry expert. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper.

Marketing By Objectives « The Effective Marketer

The Effective Marketer

Profit and loss projection with a detailed marketing budget showing the allocation of resources. So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor.

CMO 2

B2B Seminar Eavesdropping: “Branding Schmanding”

MLT Creative

He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. Follow me on Twitter. View our latest on-demand webinars: Get your B2B LinkedIn Toolkit.

How much do you “charge” for your content?

Chris Koch

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. If you download two white papers a week for a month, you should expect a call from a salesperson. Image via Wikipedia.