Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. Set Your Trade Show Marketing Goals. Trade shows are no different. What are you doing to make your trade show a success?

How Digital Marketing Ramps Up Results for Manufacturers

Navigate the Channel

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Uncategorized B2B Marketing Digital Marketing SharpSpring Trade Show

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers.

Lead generation using white papers

Anything Goes Marketing

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea? It's a great example of how blogs can use white papers.

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tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. The price for phone conferencing will increase the overall costs for your webinars.

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B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation Blog

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads.

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation Blog

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation Blog

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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Webinar Recap: How to Develop a Successful Content Marketing Program

Hinge Marketing

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation Blog

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix.

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.

Why Top EMEA Marketers Are Ready To Adopt Marketing Automation

Vidyard

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Lead scoring is a method for identifying sales-ready leads by assigning values (points) based on predetermined criteria, e.g., industry and job title, website visits, video views, Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

10 Tips for Better Event Marketing

Marketing Action

A webinar attendee, for example, could be offered additional webinars or white papers in a follow-up email, while a CEO attending a trade show could receive an invitation to an exclusive executive dinner or panel discussion.

Top Digital Marketing Mishaps and How to Solve Them

Navigate the Channel

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Digital marketing has come a long way over the last few years.

Branding and data – the new alliance

Biznology

trade shows) that communicates the macro story and value proposition. Webinars and white papers – hopefully they are of real value and not sales pitches. The quick and promised fulfillment of offers from the website, webinars or direct marketing.

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Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

Throughout the year, Act-On Software attends, speaks, sponsors, and hosts events, trade shows, and webinars that support customers and partners. Check out the Trade Shows, Networking Events, and Education Sessions page to get started! Take notes during the sessions you attend and don’t forget to bring a pen and paper … just in case. After that experience I always make sure to bring my low-tech back-up pen and paper to all sessions I attend. #6

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

3 Keys to an Effective Autoresponder Program

The Point

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals.

How We Learn – One Size Doesn’t Fit All

ANNUITAS

Develop content like white papers, eBooks, infographics or analyst reports for visual learners. Think about webinars, podcasts and lectures as types of content for auditory learners. A modern marketer’s job is never dull. It never ends either.

Menu-Planning Your Marketing Mix

Act-On

Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. You may also write white papers or e-books. There are direct customer engagements to consider, like conferences and trade shows, meet-ups, phone calls and presentations. Now is the time to get cooking and to enjoy the show.

Your Role on the Customer Journey

Act-On

Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Get the customer’s contact info at that trade show. Invite them to webinar or special event at your company headquarters. Your brand may not have a presence on those channels, but if you do, you could show up at just the right moment, much like a much-needed rest stop. Do you get lost? I do.

Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Modern B2B Marketing

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. How are you measuring the direct impact of the trade shows?

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Unfortunately, trade shows are expensive and time consuming.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

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How To Use Social Media To Convert More B2B Leads With Daniel Kushner

Act-On

We’re generating the white papers, webinars, podcasts, blog posts, etc. It’ll be just like doing a webinar and not measuring how many registrants we have, or doing a trade show and not measuring how many business cards we collect.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more.

B2B Lead Generation Blog: New PDF Tracking Gives Us Pause

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Marketing Events & Event Lead Capture

Lead Liaison

As it relates to in-person events, you really can’t beat a trade show when it comes to collecting hot leads. These theme-based shows are filled with exhibitors who try to attract potential buyers, as well as buyers who are actively looking for a solution.

Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc.

5 do’s & don’ts of B2B lead qualification

Biznology

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. This is particularly true when returning from trade shows with a large number of booth visitors.

Tradeshows and Events Drive Highest Quality Leads

Marketing Action

Going to trade shows and in-person events can be an expensive proposition. However, while many marketers said trade shows produced a high volume of excellent leads, 83% of marketers also described these events as having a “somewhat high” or “very high” cost-per-lead.

Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc.

5 Simple Ways to Take Your Lead Nurturing Program to the Next Level

The Point

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Consider developing campaigns that are segmented by product interest based on prospect behavior such as Web visits, Webinar registration, or content downloads.

5 Ways to Segment Your Lead Nurturing Campaign

The Point

A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. If that trade show lead is simply the result of uploading a show attendee list, the reader may not even know why he or she is hearing from your company.

Create a 1-Page Marketing Plan

B2B Marketing Traction

I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results. In the middle I graphically show each task, indicating its start date, duration and end date. Tweet.

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Email Marketing 101: No-One Cares About Your Product

The Point

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. Calls to action must always be 1) specific and 2) tangible – download a white paper, view a demo, register for a free trial.

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