Remove Paid Content Remove Trends Remove Viral Marketing
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What Makes Online Content Viral? The Psychology Behind Shares

Contently

In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. People share messages that matter So, what makes online content viral, anyway?

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant.

Trends 296
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Rethinking Marketing Search and Promotion with Pinterest

Top Rank Marketing

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Go update them with new visuals and post text content.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189
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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

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4 Ways to Improve Your Brand’s Earned Media Strategy

Stevens & Tate

Earned media is coverage of your brand that you did not pay for. While earned media can easily be confused with owned media and paid media, it is important to understand their differences. Paid media is coverage of your brand that you did pay for, like an advertisement.

Media 74
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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns.