Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

Paid Content 72

Paid Content Search Marketing Advertising Agencies Social Marketing 72

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research How to Analyze & Compare Competitor Website Traffic in 2025 Author: Natalia Zhukova 8 min read Jun 19, 2025 Table of contents Want to grow your business with competitor traffic analysis? Like Semrush’s Traffic & Market Toolkit.

Traffic 117

Traffic Marketing Websites Paid Social Agency Advertising Agencies 117

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Social Media 88

Social Media Media Paid Search Agency Eye-Tracking 88

Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Social Agency 52

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 97

Social Media Social Marketing Media Planning 97

SEMrush

JUNE 17, 2025

Market Share for Various Metrics Calculate the market share for every company in your industry. See which companies dominate based on relevant industry metrics, such as: Unit sales Monthly active users Web traffic That way, you can work out which helps companies succeed in different areas.

Paid Content 86

Paid Content Paid Search Agency Advertising Agencies Domain 86

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice.

Social Marketing 71

Social Marketing Top of Funnel B2B Thought Leadership Content 71

PathFactory

SEPTEMBER 3, 2024

A Complete Guide to B2B Content Distribution Creating high-quality content is just the first step in a successful B2B marketing strategy. The real challenge lies in getting that content in front of the right audience. What is B2B Content Distribution? Why is Content Distribution Important for B2B Companies?

Distribution 52

Distribution Top of Funnel B2B Thought Leadership High Quality Lead 52

illumin

FEBRUARY 19, 2025

However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing?

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Lead Forensics

MAY 23, 2025

By reviewing these compelling B2B marketing statistics, you’ll get a better sense of whats working, whats not, and where savvy marketers are focusing their efforts in 2025. Content is King Content marketing remains a cornerstone of any successful marketing strategy.

Paid Content 52

Paid Content Statistics Marketing AI B2B Marketing 52

CMSWire

JUNE 23, 2025

Feature CMOs Are No Longer Just Marketers Read now Editorial Apple’s $20 Billion Risk: What Happens if Google’s Payments Disappear? Marketing leaders must be fluent in performance metrics, martech platforms, and AI-powered decision-making. We've got you covered. Data and tech are core to success. Team dynamics are evolving fast.

Marketing AI 57

Marketing AI Paid Content Enterprise Management Digital Asset Management 57

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. Many B2B marketers face challenges like manual campaign management, limited targeting on other platforms, and difficulty measuring ROI. By optimizing Facebook strategies, businesses can enhance their online presence and stimulate growth.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

MarketJoy

OCTOBER 14, 2024

Outbound marketing has been the backbone of businesses for centuries, serving as a key driver for generating leads, closing sales, and boosting revenue. The Early Days: Print and Posters The roots of outbound marketing extend back to the invention of the Gutenberg press in the 15th century.

Marketing AI 52

Marketing AI Paid Search Agency Cold Calling Telemarketing 52

Inbox Insight

NOVEMBER 27, 2024

Ben is a seasoned digital marketing leader and is currently the Director of Growth Marketing at Akamai Technologies. In just 15 minutes, Ben and our host, Ross Howard, explore the most efficient demand generation tactics currently in play—from LinkedIn advertising to webinars. Intro: Welcome to Demand Facts.

Paid Content 52

Paid Content Ideal Customer Profiles Demand Generation Agencies Demand 52

Lead Forensics

JUNE 13, 2025

What is Inbound Marketing? Inbound marketing describes the strategy of attracting customers to your brand. Inbound marketing often works by producing content that lures people to your website. In B2B, the main goal of inbound marketing is to generate leads. How Does Inbound Marketing and Lead Generation Work?

Paid Content 52

Paid Content Inbound Marketing Lead Scoring Lead Ranking 52

Martech

MAY 1, 2025

Many companies that think they have a marketing problem really have a clarity problem. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

Paid Search Agency 114

Paid Search Agency Work Management Marketing Management Terms and Conditions 114

Litmus

OCTOBER 31, 2024

For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. People have seen this trick.

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales.

Social Media 52

Social Media Campaigns Top of Funnel Media 52

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales.

Social Media 52

Social Media Campaigns Top of Funnel Media 52

Oktopost

MAY 13, 2025

Employee advocacy platforms have become a cornerstone of modern B2B marketing strategies. Large enterprises, especially those with 1000+ employees, are increasingly realizing the power of employee advocates who share company news , industry insights, and thought leadership content via social media platforms.

Enterprise Management 62

Enterprise Management B2B Thought Leadership Thought Leadership Brand Identity 62

Orange Owl Blog

MARCH 20, 2025

With billions of users actively engaging on platforms like LinkedIn, Twitter, Facebook, and Instagram, businesses that harness the power of social media can create meaningful relationships with their audience while boosting their bottom line. However, merely having a social media presence is not enough.

Social Media 52

Social Media Top of Funnel Media Webinar Metrics 52

SmartBug Media

AUGUST 14, 2024

Often, a simple, personalized marketing message with the reader’s name can sway them toward a sale (or at least push them further down the funnel). Nowadays, however, it takes strategic personalization efforts to drive sales, particularly for franchise networks in saturated markets. What’s in a name?

Personalization 59

Personalization Ideal Customer Profiles Classified Ads Paid Search Agency 59

Televerde

FEBRUARY 3, 2025

That’s why, on average, global businesses allocate 36% of their marketing budget to demand generation. As we enter 2025, lead generation is changing because of new technologies and marketing trends. Tools like AI , video marketing, and referral programs can give you a leg up on the competition.

Lead Generation 52

Lead Generation Paid Content Webinar Metrics Marketing Budget 52

Learn from the Pros

NOVEMBER 11, 2024

No wonder it feels like an uphill battle to keep your revenue team (Marketing, Sales, Customer Success, and RevOps) aligned. The entire Revenue Team needs to support them throughout their self-guided process. Winning mindshare is the first step to winning market share. But alignment isn’t just a nice-to-have—it’s essential.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting. Lets get started!

Paid Content 40

Paid Content Social Media Traffic Marketing Websites 40

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 364

Paid Content ROI Paid Search Agency Media 364

Marketing Insider Group

DECEMBER 6, 2022

Adopt a targeted ad strategy. . Be personable on social media. . When you create a positive experience for attendees, they’ll be much more likely to visit your business again in the future. Search engine optimization (SEO) is the process of designing your website to appeal to both visitors and search engines alike.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270

PPC SEO Paid Search Agency Keywords 270

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 352

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 352

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 247

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 247

Single Grain

AUGUST 31, 2023

B2B marketing is tricky because of how unconventional it can be. And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Paid Social Agency 98

Paid Social Agency Social Media Advertising Advertisements 98

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. Every social media channel is different.

Paid Social Agency 101

Paid Social Agency Social Media Media Budget Programs 101

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Social Media 197

Social Media Media Ad Frequency Opt-out 197