Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 92

Paid Content Paid Search Agency Media Paid Social Agency 92

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Engage with the audience by sharing valuable industry insights, product updates and relevant news.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2

Spending 99

Spending Paid Search Agency Ads Allocation 99

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. That may be a challenge, however, for all but the smallest companies.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But as more content floods the internet, that calculus has changed. Cardinal Health already had great content.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Navigate the Channel

MARCH 29, 2021

Thinking about integrating paid ads into your construction company’s marketing plan ? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Choose an Ad Format and Structure. Define Your Target Audience.

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s No changes in audience or engagement.

Twitter 115

Twitter Advertisements Advertising Budget Programs 115

Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 100

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Social Media 110

Social Media Training Course Resources 110

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

SmartBug Media

OCTOBER 19, 2022

Often, social media and inbound marketing are seen as mutually exclusive, but that certainly isn’t the case. In fact, social media allows you to connect with your audience in a place they are already engaging—which is the very foundation of inbound marketing. Social media is an easy way to build your brand.

Inbound Marketing 52

Inbound Marketing Social Media Social Marketing Paid Social Agency 52

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Outbrain

OCTOBER 21, 2020

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. He has managed the creation of 100+ native ad campaigns and has delivered 100K+ leads to his clients for the last few years. First of all, Joinative is a native advertising agency. Q: Tell us a few words about Joinative.

Paid Search Agency 49

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 49

ClearVoice

JULY 9, 2020

People are discovering the potential of owning freelance businesses, and companies are recognizing the power of hiring a nimble team of experts. Well, it’s a term created by the Head of Content for ClearVoice, Justin Mckinley , that speaks to the prevalent practice of collaboration among freelance business owners.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” The solution?

Work Management 97

Work Management Advertising Agencies Planning Paid Search Agency 97

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” The solution?

Work Management 96

Work Management Advertising Agencies Planning Paid Search Agency 96

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan.

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. Add earned media — a specific type of PR — to the mix, and things get even murkier. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Press 105

Press Startups PR Public Relations 105

Launch Marketing

OCTOBER 21, 2020

it has naturally become the go-to social media platform for B2B marketers. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Excelsior Research

APRIL 22, 2022

EFFECTIVE TOOLS FOR DIGITAL MARKETING! Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. EFFECTIVE TOOLS FOR DIGITAL MARKETING!

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.

Facebook 76

Facebook Budget Programs Tools Paid Search Agency 76

Engagio

OCTOBER 25, 2021

As a digital marketer, I’m always looking for new ways to move the needle and enhance the impact of campaigns (hopefully, I’m not alone in this). Enter the beautiful ROI-increasing, alignment-enhancing, engagement-driving world of account-based advertising. Account-based advertising: how it started.

Advertisements 71

Advertisements Advertising Paid Search Agency Account Based Marketing 71