QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Selected responses to the survey are below.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. . • And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Heinz Marketing

AUGUST 5, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’m excited I was able to collaborate with PAN as they celebrate six years of delivering consistent, impactful content marketing insights.

Top of Funnel 63

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 63

ClearVoice

OCTOBER 18, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. And with my humble following of 3.5K

Ethics 105

Ethics Blogger Copywriting Rules 105

Hubspot

DECEMBER 12, 2019

Consulting is the process of providing expert advice, opinion, and/or strategies for a fee. Upon initial assessment, you recommend a new sales strategy and training plan. If you were then asked to draw up and deliver this written strategy and training plan, you would be considered a contractor (in addition to a consultant).

Consulting 79

Consulting Enterprise Management Work Management Marketing Management 79

Hubspot

JANUARY 21, 2019

The Lean Startup methodology refers to development and growth processes designed to minimize the need for funding as well as market risks. By conducting market research. Market research is a must when it comes to building a startup. Market research helps you formulate your positioning statement for your product and your brand.

Startups 89

Startups Burn Rate Work Management Validation 89

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Conductor

OCTOBER 14, 2019

For our Humans of Marketing series, Cameron spoke to us about his successes, his inspirations, and his biggest piece of advice — “don’t deny the data.”. Christine: I’d love to start at the very beginning, because that’s a very good place to start, and ask you what got you into marketing. I thought maybe advertising.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). It’s almost like crowd-sourcing content.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

JANUARY 24, 2017

They might offer some form of intangible benefit in return, like exposure or new contacts , but do these potential perks actually outweigh the negative aspects of not getting paid for your hard work? Even if they paid nothing, this helps reinforce that they received something of value. Steve Pritchard, Managing Director of It Works.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Ad Agencies 28

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Our first huddle was focused around getting started, while yesterday was more geared around identifying and engaging with influencers – the make or break stage of influencer marketing that too many continue to get wrong.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Atomic Reach

JUNE 5, 2023

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. Pepsi's Kendall Jenner ad. What Caused Bud Light's Marketing Fail?

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Drafting alternative email subject lines and ad copy. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. 00:00:00] Pete: Hey marketers!

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Buzz Marketing for Technology

JUNE 27, 2008

Was the training inadequate? Was there too much content to wade through? Was the content badly indexed? This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Did they just not know where to look?

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was the training inadequate? Was there too much content to wade through? Was the content badly indexed? This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Did they just not know where to look?

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. The content changes more frequently.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

DECEMBER 10, 2014

If you’re a brand marketer, what I’m going to share could save you millions of dollars. And if you’re a social media practitioner, it could save you from becoming unemployable. If you were perusing reviews by consumers on social media to inform a purchasing decision, wouldn’t you want to know if they were paid?

Twitter 163

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 163

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Buffer

AUGUST 9, 2022

She’s easily connected with her customers through Instagram by sharing her own experiences as a mother, using very few paid advertising and marketing efforts. As she got her brand up and running, she encountered marketing and PR agencies who tried to convince Assie they had Eizzy Baby’s best interest at heart.  

Organization 109

Organization Brand Identity Branding Work Management 109

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content. tl;dr Marketing. Experts on the Wire.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Biznology

MAY 20, 2014

It can actually deliver on the promises of both hypertext and the world wide web , which is the ability for content to be more than self-referential. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at. Every content-marketer knows when traffic is best.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Marketing 261

APRIL 4, 2018

Does Your Marketing Strategy Include Repurposing Content? How long does it take you to create a piece of content? I mean content with purpose and substance. For a small little marketing shop like Marketing 261 , that’s a big chunk of time spent. That’s where content repurposing comes in.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

ClearVoice

FEBRUARY 22, 2019

You know too much, and have too many opinions and expectations. Executive and corporates bios are fundamental needs in a company’s suite of PR, investor, website, and related brand info. Non-profits, startups, creative ventures and restaurants also typically need bios of their key players for web publication and sales/media kits.

Examples 69

Examples Ideal Customer Profiles Startups Profiling 69

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). You do not understand how digital marketing works. Yes, marketers are lazy.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 23, 2013

So I took a job doing some copywriting and copyediting in a marketing department. I had no intention of growing a career in marketing, but it''s the closest I could get to getting paid to "use my words.". Skip ahead some years, and here I am with a career in content, and a career in marketing. At the same time.

Work Management 28

Work Management Paid Search Agency Marketing Management Advertising Agencies 28

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. This episode features Richard Owen of Satmetrix.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Buzz Marketing for Technology

JUNE 27, 2008

In search of a better way to live and make a living, and a better understanding of how the world really works. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

OCTOBER 21, 2011

For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages.

Paid Content 28

Paid Content Allocation Broadcasting Class 28

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52