Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media Media PR Digg 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Imagine your website as a small shop hidden in a quiet street.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

KoMarketing Associates

OCTOBER 9, 2012

When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers. Geo-tag locations to connect with local businesses. It should be. B2B Best Practices for Instagram.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Sprout Social

FEBRUARY 5, 2020

It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need.

Tools 88

Tools Work Management Marketing Management Business 88

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

B2B Marketing Savvy

JULY 14, 2009

(Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction. Posted in Client Side, PR in a 2.0 Tags: Client Side PR in a 2.0

PR 40

PR Twitter Public Relations RSS 40

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. When you do leave a comment, mention the group member (by tagging them with the @ sign) who posted the discussion. are worthless.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. This way, your PR team can rely on all employees to be their eyes and ears! The reason? Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Mark Walsh. Kevin Nalty.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Social platforms such as LinkedIn, TikTok, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Ambal's Amusings

FEBRUARY 12, 2010

The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. We asked Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rick Liebling 's Marketing Prediction for 2010.

Ad Exchange 100

Ad Exchange Paid Search Agency Social Networks Work Management 100

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. So how do you effectively utilize influencers on social media? Sprout Social, Hubspot, Oktopost).

Social Media 40

Social Media Organization Media PR 40

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Advocates need to patiently link social media to historic/analog counterparts as a way to quicken understanding and lessen concern. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. Social Media is Simpler Than You Think. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Ten Things you Must Know before Using Twitter by Tech n’ Marketing. Twitter Search Tips For B2B Marketers by Search Engine Land. There’s no doubt that Twitter is a phenomenon.

Twitter 100

Twitter Best Practices Digg PR 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Social networks.

Public Relations 48

Public Relations Tips B2B RSS 48

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall).

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. The online dating world is a highly competitive market. Write a press release.

PR 28

PR Press Public Relations Startups 28

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). To be sure, each of these has so much more to offer B2B marketing professionals.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). To be sure, each of these has so much more to offer B2B marketing professionals.

Social Media 40

Social Media Digg PR Media 40