KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Other top ad channels included more traditional platforms: television (32.4

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Sprout Social

AUGUST 2, 2022

With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). 81% of internet and mobile audiences watched more live video in 2016 than in 2015 ( source ). The benefits of live streaming.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. This engagement translates into a more receptive audience for advertisers. billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Rain: The Growth Agency

MAY 29, 2020

In this edition, we explore the new shopping updates by Google and Facebook, the reemergence of sports programming, and the leveling off of television viewership overall as Americans become more mobile. To view and download the previous report, Media Impact Report #11 , Click Here.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view. million hours of streamed content each day.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Youtube 109

Porch Group Media

FEBRUARY 16, 2023

These ads are shown alongside TV shows or live streams viewed on streaming devices. A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Linear ads are viewed by everyone based on an assumption of interests. What is a CTV Device?

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

NOVEMBER 21, 2022

billion views in just three weeks. The highest-performing TikTok creative earned an impressive view-through rate increase of 108%. After their first campaigns, Mecca saw incredible growth across several metrics including followers, video views and engagement. @lukettrotman. 3 sauce looks…which is your fave? A, B or C? ????

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Contently

APRIL 19, 2017

Facebook’s mobile transformation is almost complete. Mobile was a huge buzzword a few years ago, but recently it seems like many marketers have forgotten that we’re still in the midst of a massive transition away from desktop devices. users will access the app only through mobile. Video, the present and future king.

Social Media 167

Social Media Trends Emarketing Media 167

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Always keep in mind how your content appears on a mobile device when developing YouTube videos.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. We can take a holistic view of marketing success and care more about long-term growth and returns than short-term attribution.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Mobile phones can also be targeted; users often project video from their phones to a bigger screen. Learn more about your offering?

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Spiralytics

MARCH 13, 2024

With over 200 uploaded videos, her channel has gained a total of 766 million views. billion total views within just four years of launching her YouTube channel. billion views. million subscribers Toni Gonzaga is a versatile entertainer who is a singer, actress, and television host. Cong TV (@CongTheVlogger) – 11.7

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

NOVEMBER 20, 2018

Video creators on the Watch platform -- Facebook's long-form, TV-esque video hosting and viewing destination -- would now be able to "add a range of new interactive features to videos such as: polls, quiz questions, challenges, and more.". This content is purpose-built for mobile due to the added layer of interactivity. Source: Apple.

Video Marketing 67

Video Marketing Television marketing Mobile Marketing Differentiation 67

KoMarketing Associates

JULY 11, 2017

About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile. Just a couple years ago, so many marketers viewed video as a special one-off project for a website or a campaign. Where should they start? “We

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

ClearVoice

OCTOBER 27, 2023

Only when you have a clear view of the marketing industry are you better poised and equipped to develop high-performing marketing campaigns that bring meaningful results to your enterprise. The above points are not complete, but addressing them is essential.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Biznology

JANUARY 28, 2016

This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. It is a television image delivery technology that broadcasts at 4 times the resolution of 1080 high definition. The word “television” may be a little misleading though. Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Convince & Convert

JUNE 27, 2014

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. Television will remain important to soccer viewers because the large field means that a larger screen is helpful to see what’s going on.

Social Marketing 148

Social Marketing Work Management Marketing Management Emarketing 148

Digilant

APRIL 11, 2023

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. You can also track viewership across multiple devices, including smart TVs, mobile devices, and desktops.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

MARCH 10, 2022

With insights and data from podcast networks, you can better track conversions across multiple devices, gain insights into your campaigns’ performance, measure impact across devices, and gain a holistic view of your customers’ journey to inform future campaigns. Monthly listeners in 12- to 34-year-olds grew 22% in three years.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Digilant

FEBRUARY 27, 2019

Instead of rushing home from work to catch a television episode, viewers can use CTV to watch entire episodes and movies from start to finish, whenever they please. This is an easy routine to ease into as the CTV experience, delivered directly through the television screen, mimics the age-old experience of watching linear TV.

Advertisements 55

Advertisements Advertising Ad Frequency Television marketing 55

Digilant

JUNE 3, 2019

More people are trading in their old television sets for smart TVs – they’ll be in 75% of American homes by 2022 – which explains why the acronym has quickly become a marketing essential. In seconds, it can determine what a user is watching and if they are using a tablet, smart TV, or mobile device.

Paid Search Agency 55

Paid Search Agency Ads Personalization Television marketing 55

AdSquare Audiences in Motion

DECEMBER 19, 2018

Now, as devices have continued to fragment, and the value of television-show length video content (long-form video content to some) has increased , the two industries are at a cross-platform crossroads?—?and things like mobile geo-location, web visits, etc.?—?the Mobile data has indeed a growing importance on programmatic.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Television marketing 40

Martech Advisor

OCTOBER 2, 2019

Half a century ago, no one would expect that television would take over the world. ​​​​​​ Also Read: Discovering New Ways of Mobile Advertising with TikTok. Connected TV: The Next Big Thing for Advertisers, or Outpacing Mobile in the Global Race. Learn the true potential of the environment.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Hubspot

JUNE 12, 2017

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. The magnitude of this can’t be overstated -- the first television ad aired in 1941, and the first internet ad was placed in 1994. Advertising.

Spending 77

Spending Ads Mobile Advertising Cable 77

KoMarketing Associates

JUNE 1, 2017

One group has grown up with digital and challenges incumbent metrics, and the other has experienced the rise and transformation of television first-hand. Younger people appear more blasé about video metrics, but they may actually see view-ability as less important than actually just making good ads.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. For more insight about Triton’s view of audio and podcast measurement tune into the LeadsRx Attribution Podcast interview with Battaglia on the LeadsRx Blog.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

ViewPoint

AUGUST 28, 2013

Mobile and social technologies have radically changed the way people buy. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC television. Consumers are Better Equipped.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Digilant

APRIL 25, 2023

The emergence of streaming platforms has allowed advertisers to reach audiences in more personalized and relevant ways by targeting their ads based on viewing behavior, demographics, and interests. Another trend is connected TV, which refers to internet-connected televisions that enable viewers to stream content from various sources.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52