SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]
SEMrush
MARCH 10, 2021
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Brightedge
NOVEMBER 3, 2020
The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. More significant on mobile. Video results.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brightedge
APRIL 18, 2022
The SERP landscape is also constantly changing and has evolved dramatically over time. strategies to accommodate both algorithm updates and changes to the SERPs.?Because Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. across mobile and desktop?devices compares the number of?keywords
KoMarketing Associates
FEBRUARY 10, 2021
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.
Kevin Indig
AUGUST 28, 2023
Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. Or did they? 🤔1/ What does Google mean? Why Wikipedia?
Brightedge
FEBRUARY 4, 2021
The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.
seo.co
AUGUST 20, 2020
The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. But what exactly is an SERP, and how can you use an SERP to your advantage?
Brightedge
NOVEMBER 3, 2020
Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.
Sharpspring
JULY 9, 2021
Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. This is where the growing trend towards personalization come in.
Marketing Insider Group
DECEMBER 29, 2020
We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.
Contently
FEBRUARY 8, 2023
Fortunately, Google Trends is a free tool to help solve these challenges. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP). Such long-tail keywords found through Google Trends are easier to rank for.
KoMarketing Associates
FEBRUARY 5, 2019
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.
Stevens & Tate
SEPTEMBER 20, 2023
Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8
Martech
DECEMBER 13, 2023
” In 2024, we should expect to see this trend continue but also to become more sophisticated. This gives developers and SEOs the flexibility to use a range of tech to display content on different platforms, such as websites, mobile apps or IoT devices, via APIs. The post Key SEO trends for 2024 appeared first on MarTech.
Sharpspring
JANUARY 7, 2020
Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. This is where the growing trend towards personalization come in.
ClearVoice
MAY 22, 2023
With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. The majority of zero-click searches are a result of Google’s SERP features.
Webbiquity
DECEMBER 9, 2020
SEO impacts the ranking of your content in the search engine results pages (SERPs). Four are technical factors (mobile-friendliness, user experience, security, and loading speed). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements.
DAGMAR Marketing
JULY 22, 2021
Search engines are now taking user signals into account to rank sites in SERPs and now that we know 87 percent of users have a smartphone and keep it by their side, Google is placing a larger emphasis on mobile-first indexing–which has left many marketers with no choice but to adapt. percent smaller than the Starbucks iOS mobile app.
Navigate the Channel
OCTOBER 17, 2017
Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Videos Gain Importance. People Get their News from Social Media.
Biznology
DECEMBER 21, 2020
That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Making your site mobile-friendly to rank higher. Focus heavily on Core Web Vitals.
accelerate agency
MAY 9, 2020
SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.
Marketing Insider Group
AUGUST 28, 2023
Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.
Convert
JULY 28, 2021
The Page experience update is Google’s most recent effort to grade the user-friendliness of each page (when accessed from a mobile device). It measures the page speed, security, load time, absence of intrusive interstitials, safe browsing status, and mobile-friendliness. Optimize for the Whole SERPs.
Marketri
NOVEMBER 8, 2023
In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. Finally, ensure the page itself is mobile responsive.
Optinmonster
DECEMBER 20, 2023
Don’t forget about local search, which has become more important as searchers have gone mobile. So, a quick look at the SERPs can reveal a lot. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword.
Marketing Insider Group
MAY 15, 2023
Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic.
FunnelEnvy
FEBRUARY 5, 2024
In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Mobile-friendly sites will show up higher in search results.
Scoop.it
JUNE 23, 2020
95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content. Final words.
Magisto
JANUARY 13, 2020
With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. The ease of use that stories provide is making them for sure a major marketing trend for 2020 and even the years to come. Instagram Stories.
Conductor
APRIL 12, 2022
Previously, when thinking about page experience, the primary focus was on the experience of mobile pages, but with Google’s latest update, the search landscape is shifting like sand in an hourglass. This is a quicker turnaround when compared to the page experience update for mobile, which took over two months to complete.
Marketing Insider Group
OCTOBER 16, 2023
Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.
Top Rank Marketing
OCTOBER 25, 2023
Technical SEO: Impediments to SEO success are often unseen – site speed, mobile responsiveness, indexing, etc. Turn around negative organic search trends If your business has seen downward trends in organic traffic over the past year or so, you are far from alone.
Martech
OCTOBER 22, 2021
It’s also important to note that rank analysis has grown increasingly complex as Google has upped its use of more dynamic and visual SERPs. Ideally, the tool should be able to crawl the entire site, not just random pages, and should support the analysis of mobile-optimized and AMP pages as well. Mobile/local analytics.
Conductor
JANUARY 5, 2022
To help your health tech solution stand out from the crowd, we analysed Conductor search data and uncovered the top 5 UK digital health trends for 2022. Read on to learn which trends make the list. Trend #1: Workplace wellbeing. Trend #2: Telemedicine and virtual healthcare. Trend #3: Genomics.
Contently
JANUARY 25, 2023
Tip: To stay on top of trends, read SEO-specific publications like Search Engine Journal as a part of your routine. ” Let’s dive deeper and examine the “People also ask” section in Google SERP results. Create mobile-friendly content. Most voice searches come from mobile devices.
ClearVoice
APRIL 5, 2023
Google has also introduced paid local results, which appear in a section of the SERP that shows local businesses related to the search query. This includes factors such as mobile-friendliness, page speed, ease of navigation, and overall design. As of the end of 2022, 59% of all website traffic was generated by mobile devices.
Navigate the Channel
DECEMBER 20, 2023
Expanded SERP Real Estate: Dominating the search engine results page (SERP). Adapt to Trends: Stay up-to-date with industry trends and changes in consumer behavior. Adjust your keyword strategy to align with emerging trends and shifts in search queries. Ensure fast loading times and mobile-friendliness.
Marketing Insider Group
DECEMBER 20, 2022
It might benefit you to take inventory of all of your former means of lead generation and marketing campaigns to find trends and gaps in the data. Having a well-designed, mobile-friendly, and easily navigable website is a must today. Use internal data to identify trends and constantly optimize based on them. Testimonials.
Biznology
MARCH 25, 2019
The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. 4: Mobile is critical today. If your business website isn’t mobile-friendly, you will struggle to be found on Google.
Go Beyond SEO
JANUARY 23, 2024
SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends. It’s a delicate balance, but when done correctly, it propels your content to the forefront of search engine results pages (SERPs). SEO stands for Search Engine Optimization. How Does SEO Work?
Stevens & Tate
JULY 25, 2022
Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). Additionally, should make sure that your website is mobile-friendly so that your site is easy to use on mobile devices. Doing so helps to increase visibility and explores the secret to SEO.
Tomorrow People
OCTOBER 27, 2020
Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. SERP Position Zero. Web / mobile analytics. On-SERP SEO is still very important. " Revenue Growth.
SalesIntel
AUGUST 7, 2023
Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. Strategies for Voice Search Marketing Optimize Your Website To help your website rank high for speech-based queries, you must focus on mobile in the first place. seconds or less.
Moz
FEBRUARY 4, 2020
Implementing such a markup can be highly lucrative for news sites, because when the assistant provides an answer, it also attributes the source and sends the full article URL to the user's mobile device. It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings.
Expert insights. Personalized for you.
Are you sure you want to cancel your subscriptions?
Let's personalize your content