ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. So what exactly is 4K TV? Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

LeadSquared

APRIL 13, 2021

With every passing day, the world of marketing is getting more and more competitive. In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

EMagine B2B Blog

AUGUST 22, 2019

The more mobile devices proliferated, the easier the argument became. But we shouldn’t get too comfortable, as I believe things are about to change again, including healthcare mobile marketing. on mobile devices (smartphone) exceeds all other devices combined and represents a twelve-fold increase over the past 10 years.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. Chances are, it’s a television ad. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Marketing Strategies for Higher Ed in a Digital World. Video Is (Still) King If a picture is worth a thousand words, a video is worth a million.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. When it comes to efficiency, video ads on connected TV should be the should be the choice you make.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. Buy video ad space on social platforms. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Another perk?

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

ClearVoice

OCTOBER 17, 2018

It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to marketers. More than 1 in every 4 ad dollars will be spent on video in 2018. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram).

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. The same goes for TV and video opportunities.

FAQ 52

FAQ Advertisements Advertising Cable 52

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What has prompted this change? Consumers are increasingly brand conscious and brand sceptic.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. Impact of political on CPMs & inventory. Between Aug. 1, 2020, and Oc.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Hubspot

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. 71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. Consideration.

Top of Funnel 78

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 78

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. Here’s why: Distractions are everywhere.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

AUGUST 31, 2016

Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. Or even on YouTube in general. That said, one does not expect to find these words applied to a video from a non-profit. This video I found this week definitely has those. Especially one promoting organ donation.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Both CTV and OTT can also include video-on-demand (VOD) services. Mobile phones can also be targeted; users often project video from their phones to a bigger screen.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Half a century ago, no one would expect that television would take over the world. million on digital video, compared to $12.1 million to create original video content in particular. Learn the true potential of the environment.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Building a Social Team.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Hubspot

AUGUST 2, 2018

Video views. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad. Mobile Device User. Video Views. Mobile App Installs.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

ClearVoice

JANUARY 23, 2019

Is your 2019 shaping into a great year for your digital content creation and marketing efforts? Study: Don’t sleep on mobile ads’ effectiveness at bedtime. A little more than half of respondents (51 percent) said they are receptive to mobile ads while in bed at the end of the day. What else to keep in mind?

Studies 58

Studies Paid Search Agency Ads Effectiveness 58

EMagine B2B Blog

AUGUST 22, 2019

The more mobile devices proliferated, the easier the argument became. Quibi, a contraction for Quick Bites, is a new media start-up developing a platform to deliver custom produced video entertainment consumed exclusively on your smartphone. As of 2019, mobile viewing exceeded television viewing in the US for the first time.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59