xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

chiefmartech

JUNE 19, 2023

But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. Marketers have gotten a ton of mileage out of Excel and Google Sheets. So let’s rectify that. Not exactly state-of-the-art data pipelining. But effective.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. We created a microsite dedicated to sharing our brand identity and beliefs. Sprout Social.

Lead Scoring 126

Lead Scoring Lead Ranking Effectiveness Brand Identity 126

Customer Experience Matrix

AUGUST 11, 2010

But it still lacks key pieces of a complete marketing solution. In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. But the significance to marketers may be greater than they think. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Hubspot

JANUARY 14, 2016

You've been thinking a lot about how to market this new program. All it takes is uncovering them and suddenly you've got a launching off point for your marketing efforts. Marketing Must-Do's Checklist for Promoting a New Program. A new program is definitely one of those events that should trigger new persona development.

Education 28

Education Microsite Planning Word of Mouth 28

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalization 101

Personalization Brand Identity Branding Planning 101

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. A Taste of Being A 10X Marketer. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Hubspot

OCTOBER 17, 2012

By now, you probably understand the importance of segmentation in marketing. In a nutshell, better segmentation and personalization in your marketing leads to better results. But segmentation doesn't have to be limited just to email marketing. But segmentation doesn't have to be limited just to email marketing.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

chiefmartech

DECEMBER 19, 2016

This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. Are your subject lines and overall messaging on point based on current market factors?

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Content Standard

JANUARY 25, 2017

When you hear the term “marketing campaign,” does it make you cringe a little? Marketers lead complex, ever-evolving professional lives, many of which have historically been dominated by creating and executing campaigns with short shelf lives. M&G: Microsite vs. Media Site. Sound familiar?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. Let’s start with the microsites. Each lead can be tagged with multiple lead types. So far so good.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. What will marketing automation do for us that a run-of-the-mill email engine wouldn’t? .

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

PureB2B

MARCH 27, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Personalize your Website or Create Microsites.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

SnapApp

FEBRUARY 15, 2017

Marketers continue to rank video as one of the most effective content types. This interactive video was presented at the Oracle Marketing Cloud Modern Marketing Experience keynote in Las Vegas. Smart move from marketing video company Vidyard – they’re gathering user data while increasing the viewer’s engagement with the video.

Video Marketing 74

Video Marketing Microsite Touchpoints Interactive Marketing 74

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Customer-centric marketing increases online sales by 25%.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

PureB2B

MARCH 27, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Personalize your Website or Create Microsites.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

SWZD

MARCH 2, 2017

Account-based marketing is all the rage within the B2B sector. Its promise of superior targeting and customization has won a growing number of early adopters, and it has been consuming an increasing percentage of marketing budget. ABM content marketing requires quality content more than ever. Industry or Market.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Content4Demand

MARCH 25, 2019

Content marketing is a fluid concept. A mere five years ago, it was all about email nurture campaigns, gated content, lead generation and triggered programming — lots of e-books, white papers and lists. The post Why Hiring a Marketing Agency Is the Write Choice appeared first on Content4Demand.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Microsite 68

Moz

MAY 23, 2019

I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. So what we have are tags and then triggers. The way that this works is the tag is sort of the thing that's going to happen when a trigger occurs. Next up are the triggers. Then I need a trigger for external links.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62