Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. At Unleash 2020 you will experience one of a kind coaching, workshops and career investment you can’t get anywhere else. A large part of your career trajectory should be achieved through ongoing education. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

chiefmartech

FEBRUARY 5, 2018

” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. .” “Act now. Algorithmic agents are standing by.”

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

Martech

AUGUST 30, 2021

They may decide the work includes: Researching competitors’ offers; Designing the offer; Writing copy; Getting legal approval; and Peer review. For a long time, we’ve taken a very task-centric approach to marketing. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.”

Peer-to-peer 120

Peer-to-peer Planning Deliverability Work Management 120

B2B Marketing Exchange

NOVEMBER 21, 2023

The timing of the event is perfect for this reason—you’ll have a full 10 months to implement and test everything you’ve learned, with the hope of achieving the same success as your peers. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. ” That’s a valid question and concern.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

ANNUITAS

APRIL 9, 2020

For example, collaborating face-to-face, be it for sales trainings, at industry events, onsite workshops or Executive Summits – is not an option now, and likely won’t be for many months. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. One of my favorite business books is “ Who Moved My Cheese ?”

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

The Marketing Blender

DECEMBER 13, 2022

A well-maintained network of contacts can open doors for you in your career, help you find new job opportunities, and give you the support and advice that only comes with having a group of trusted peers. Social media networks such as LinkedIn are an effective way to connect with professionals around the world who share similar interests.

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Some of our top-performing content on social media has been off the cuff posts from sales, engineering, and client success managers! What Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

ClearVoice

MARCH 6, 2023

Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What is the gig economy? The gig economy is a modern twist on the age-old practice of hiring laborers and artisans for short-term work. Its roots date back centuries, but the term is pretty recent.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

ClickZ

JANUARY 6, 2022

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business. But it can be easier said than done to create a profitable membership site. Let’s get started! What’s a Membership Site?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. You can watch recordings when convenient, attend virtual workshops, and network online with real humans.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Sprout Social

AUGUST 21, 2023

Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. What are AI ethics?

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. It happens every year. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round?

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Hubspot

JUNE 10, 2020

And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. In 2020, many companies have needed to pivot to virtual conferences. SaaStr Annual.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Hubspot

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. It also applies to freelance consultants.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Onalytica B2B

JULY 26, 2018

It has been well reported that circa 92% of people trust a recommendation from their peers above a recommendation from a well-known brand. It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. But they may also claim to easily drive social media engagement and referrals. We love martech, don’t we?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

chiefmartech

MARCH 5, 2018

How do Verizon and Turner separate real insights from “fake” ones in social media? “It’s in the way that you use it.” ” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. How does a renown brand like L’Oréal create a compelling chatbot experience?

Marketing Management 50

Marketing Management Peer-to-peer Budget Programs Vendors 50

Biznology

MAY 29, 2013

Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

ClearVoice

AUGUST 3, 2019

Certain cultural critics say that Millennials, emoji and social media are destroying grammar and perhaps the entire English language. This list of despised jargon was crowd-sourced from media professionals. However, jargon can also become buzzwords that outlive their usefulness. I just think there are limits.

Peer-to-peer 68

Peer-to-peer Business Advertising Agencies Conference 68

EveryoneSocial

DECEMBER 8, 2020

As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization. Sales reps using social media as part of their sales techniques outsell 78% of their peers. Advantages of Employee Personal Branding.

Personalization 98

Personalization Branding Brand Identity Paid Search Agency 98

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans. Why is it trending?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Hubspot

AUGUST 14, 2018

To prove that Steem can be the future of content monetization, they built a social media network called Steemit on their platform. To prove that Steem can be the future of content monetization, they built a social media network called Steemit on their platform. 11 Blockchain Companies You Should Be Paying Attention To.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. In fact, you might already have something like this in the works. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. In fact, you might already have something like this in the works. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

FMG Suite

MAY 11, 2021

Learn new tricks to engage your clients and generate new leads by learning from your peers. Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 128

Social Media Media Blogger Co-Registration 128

KEO Marketing

FEBRUARY 21, 2017

Our goal is to maximize our members’ expertise and contribute to their professional development by offering a broad range of tools, resources and peer networking opportunities, including signature monthly events, interactive workshops, and an annual Marketing Technology Summit.”. PHOENIX, Ariz., About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? Start Using Video. With over 1.9 So, how should you use video in your marketing?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. SUNNYVALE, Calif.,

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Sprout Social

JANUARY 21, 2020

While this is the third year we’ve presented this award to our agency partners, the history of the Value Award comes from a long held tradition here at Sprout to recognize those that have gone above and beyond, and demonstrated a dedication to innovating and providing superior services to our customers and company. . Cultivate Award.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Peer-to-peer Budget Programs 59