What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

This might mean that influencer marketers will need to audit the links and linking on the influencers sites and across social media. I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media.

Your competitors are doing SEO

Biznology

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. In the past, the combined authority of each page of each site would be its Google PageRank.

SEO 223

Essential SEO advice directly from Google

Biznology

Is it easy for visitors to get immediate assistance via chat, email, or social media? Content Marketing Organic Search Search Engine Optimization AdSense Google Google Search PageRank Search engine optimization Web page Web search engine Website

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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

The Advent of Social Media. Social media is crucial in getting your content in front of your intended audience. In social media, what appeals is that you are a person and not a bot. When customers trust you, then Pagerank and other such measures matter far less.

Three Ways to Build Links in the Age of Google Penguin

Biznology

Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. Still, you probably need media relations to reach out to bloggers, and getting them to link to your pages in this fashion can be tricky. At IBM, we run residencies in which our top SMEs come together for blogging and social media training.

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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. MAPPING THE SOCIAL MEDIA MARKETING COMMUNITY. Social Media Today.

What’s wrong with search and social media marketing?

Biznology

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

We passionately believe that great content needs great activation to drive the earned media exposure and who better than trusted 3rd party influencers to share your content. PageRank. PageRank. Social Media Today. Social Media Mktg IT. Social Media London.

Brand 286

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. RazorSocial (Social Media Tools).

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

PageRank (Normalised). PageRank (Normalised). Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Brand 286

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. B2B Search Engine Marketing Blog Search Engine Optimization Social Media Strategies

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Launching your social campaign with guns blazing!

Biznology

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Influencer Outreach (Earned Media).

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. But this style would not have worked as well on a site like Social Media Examiner.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. PageRank (Normalised). PageRank (Normalised). Virtual Social Media. PHA Media.

PR 286

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets. Are you a media buyer looking to create a more accurate budget for sponsored content?

The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

There’s a really interesting combination of technology providers, media brands, associations and agencies on the brand list. PageRank (Normalised). PageRank (Normalised). Social Media Today. Mahlab Media. Orbit Media.

Brand 285

Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More

Fathom

302 Redirects Pass PageRank! Although it is not much of a debate as 301’s tend to be the gold standard it appears as though a 302 will also pass PageRank. Content Marketing Digital Advertising Digital Marketing SEO Social Media SEO Pulse

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

PageRank (Normalised). Social Media Today. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives.

Content Marketing 2017: Top 200 Global Influencers

Onalytica B2B

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Social Media.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but toolbar PageRank is not a regularly updated metric and has very limited value ). Social Media-Specific Metrics. Social media profile information.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

” 6 Steps to Getting Started With Google+ by Social Media Examiner. ” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. Will Google+ be a “Facebook killer” or just Google’s next failed social network?

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High Points on the Social Media Landscape

WebMarketCentral

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography.

Fathom SEO Pulse #50: Optimizing for the Future of SEO & More

Fathom

Click-Through Rate (CTR) Might Beat PageRank for Google’s Top Search Results”. Exploring the Correlation between Social Media And Search Rankings”. Though correlation does not equal causation, there are some aspects of social media that seem to correlate with a better organic presence.

Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” PageRank was named after Larry Page, one of the founders of Google. SEO Social Media

Inbound Marketing the Way God Intended

Biznology

Earned media is hard. Yes, earned media outreach and engagement also has an agenda. Using clearness, kindness, and responsiveness, we are routinely able to garner hundreds of earned media blog mentions in addition to the hundreds of tweets and wall posts. Image via Wikipedia.

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Guest post by Nathan Elly. The new year is well underway.

SEO 236

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

For one, we’re searching on our phones a lot more -- 51% percent of digital media is consumed via mobile -- which has led to more than one crackdown by Google on pages that aren’t optimized for such platforms. 4) PageRank was named after Google co-founder Larry Page.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? Does PageRank Flow Through Image Links? The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently?

All You Need to Know about Link Wheel

Altitude Branding

sites, write engaging content and promote it on social media channels, it will not only bring you traffic and good ranking but will also improve your sales. Image source. All website owners want their site to have high visibility in search results and a steady influx of traffic.

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Fintech: Top 100 Influencers and Brands

Onalytica B2B

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. PageRank (Normalised).

Brand 171

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. To make your blog stand out from the crowd, Edward Khoo provides 10 tips including using controversy (carefully), simplifying the subscription process and this gem: “Create different profiles for each social media site.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ).

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. This early success with social media can have long-lasting effects on search engine rankings as well."

The Mum Community: Top 100 Influencers

Onalytica B2B

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 Mums are fast becoming a powerful economic force in the economy, and a very influential community.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Link Building with the Experts – 2010 Edition by Outspoken Media. Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts&# believe will work best in 2011?